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In Search of the Obvious - The Antidote for Today's Marketing Mess - Trout, Jack
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Trout, Jack:

In Search of the Obvious - The Antidote for Today's Marketing Mess - new book

2008, ISBN: 0470399309

In englischer Sprache. Verlag: John Wiley & Sons, Introduction. The Mess That Marketing Is In. Chapter One. In Search of The Obvious. This is the most important chapter in the book. It is… More...

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Wiley:

In Search Of The Obvious - new book

2008, ISBN: 9780470399309

This is the first book that states the obvious: Marketing is a mess. Marketing guru Jack Trout intends to make a lot of people, who made the mess, very uncomfortable: Advertisers are crit… More...

  - MPN: , SKU 10494966 Shipping costs:zzgl. Versandkosten, plus shipping costs
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Wiley:
In Search Of The Obvious - new book

2008

ISBN: 9780470399309

This is the first book that states the obvious: Marketing is amess. Marketing guru Jack Trout intends to make a lot of people, who made the mess, very uncomfortable: Advertisers are criti… More...

  - MPN: , SKU 10494966 Shipping costs:zzgl. Versandkosten, plus shipping costs
4
In Search of the Obvious (eBook, PDF) - Trout, Jack
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Trout, Jack:
In Search of the Obvious (eBook, PDF) - new book

ISBN: 9780470399309

This is the first book that states the obvious: Marketing is amess. Marketing guru Jack Trout intends to make a lot of people,who made the mess, very uncomfortable:Advertisers are critici… More...

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Jack Trout:
In Search of the Obvious - First edition

2008, ISBN: 9780470399309

The Antidote for Today's Marketing Mess, [ED: 1], 1., Auflage, eBook Download (PDF), eBooks, [PU: John Wiley & Sons]

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Details of the book - In Search of the Obvious


EAN (ISBN-13): 9780470399309
ISBN (ISBN-10): 0470399309
Publishing year: 2008
Publisher: Wiley, J
256 Pages
Language: eng/Englisch

Book in our database since 2010-05-16T22:11:48-04:00 (New York)
Detail page last modified on 2015-12-01T03:18:05-05:00 (New York)
ISBN/EAN: 0470399309

ISBN - alternate spelling:
0-470-39930-9, 978-0-470-39930-9
Alternate spelling and related search-keywords:
Book author: trout
Book title: the search within, antidote


Information from Publisher

Author: Jack Trout
Title: In Search of the Obvious - The Antidote for Today's Marketing Mess
Publisher: John Wiley & Sons
256 Pages
Publishing year: 2008-11-18
Language: English
16,99 € (DE)
Not available (reason unspecified)

EA; E107; E-Book; Nonbooks, PBS / Wirtschaft/Werbung, Marketing; Marketing und Vertrieb; Marketing & Sales; Business & Management; Marketing u. Vertrieb; Wirtschaft u. Management; Marketing; Marketing u. Vertrieb

Introduction. The Mess That Marketing Is In. Chapter One. In Search of The Obvious. This is the most important chapter in the book. It is simple,profound, and a secret because few know of it. And someone elsewrote most of it. Chapter Two. What gets in the way of the"Obvious". There are forces in play that don't make the search easy orsometimes even possible. They tend to obstruct clear thinking. Someforces are external. Some are internal. They all are things ofwhich you must be aware. Forewarned is forearmed. Chapter Three. The Internet Can Be An "Obvious"Problem. Nothing in the marketing and business world has received so muchhype. But be careful, it is not the be all and end all. All it'sabout are new ways to reach people with your obvious idea. It'sjust another tool but it can confuse things. Chapter Four. Advertising People Can Be An"Obvious" Problem. Unfortunately, most advertising people look for the creative,not the obvious. For them, the obvious is too simple and not cleverenough. The old guard of Leo Burnett, David Ogilvy and BillBernbach understood this. The new guard, whomever they are,don't. Chapter Five. Marketing People Can Be An"Obvious" Problem. I'm afraid that marketing people often don't appreciate on whatthey should be focusing. Most get hopelessly entangled in corporateegos and complicated projects. It's no wonder that the job tenureof a chief marketing officer is less than two years. Chapter Six. An "Obvious" Look At The MarketingProcess. If marketing people are to do a better job, they have to have aclear understanding of the marketing process. What's important andhow to evaluate and operate the functions in which they are incharge. Chapter Seven. Some Help In That Search For The"Obvious". The search should generally start with the competition. It's notwhat you want to do. It's what your competition will let you do.Also, you have to avoid making the kinds of mistakes often made.I'll also let you in on two of my favorite obvious strategies. Chapter Eight. Some "Obvious" Ground Rules OfWhich You Must Be Aware. Long ago I wrote about the laws of marketing.* A number of theseare very important in the search for the obvious. As we wrote,ignore them at your risk. Chapter Nine. Some Observations About "Obvious"Marketing Problems. To make this interesting, this section outlines the obviousideas that could be used to solve some highly publicized marketingproblems. Some are observations. Several were searches for theobvious that I conducted. Chapter Ten. The Future Is Never"Obvious". A search for the obvious is about today, not tomorrow. Youcannot predict the future and you should never try. Today is today.Tomorrow is tomorrow.

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