ISBN: 9780470119860
Kellogg on Advertising & Media Marketing faces serious and disruptive changes, including the loss of mass audiences, the decline of broadcast television advertising, and the increased ro… More...
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2012, ISBN: 9780470119860
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2008, ISBN: 9780470119860
John Wiley and Sons, 2008. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy… More...
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2008, ISBN: 0470119861
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ISBN: 9780470119860
Wiley & Sons, Incorporated, John. Used - Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages., Wiley & S… More...
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ISBN: 9780470119860
Kellogg on Advertising & Media Marketing faces serious and disruptive changes, including the loss of mass audiences, the decline of broadcast television advertising, and the increased ro… More...
2012, ISBN: 9780470119860
Hardcover
Null, 1906. Volume 1. This is an ex-library book and may have the usual library/used-book markings inside.This is a pamphlet. In poor condition, suitable as a reading copy. This contai… More...
2008
ISBN: 9780470119860
John Wiley and Sons, 2008. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy… More...
2008, ISBN: 0470119861
[EAN: 9780470119860], Gebraucht, guter Zustand, [SC: 8.82], [PU: Wiley & Sons, Incorporated, John], Former library book; may include library markings. Used book that is in clean, average … More...
ISBN: 9780470119860
Wiley & Sons, Incorporated, John. Used - Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages., Wiley & S… More...
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Details of the book - Kellogg On Advertising And Media by Philip Kotler Hardcover | Indigo Chapters
EAN (ISBN-13): 9780470119860
ISBN (ISBN-10): 0470119861
Hardcover
Paperback
Publishing year: 2008
Publisher: Philip Kotler
304 Pages
Weight: 0,490 kg
Language: eng/Englisch
Book in our database since 2007-10-17T08:00:24-04:00 (New York)
Detail page last modified on 2024-03-21T10:58:08-04:00 (New York)
ISBN/EAN: 0470119861
ISBN - alternate spelling:
0-470-11986-1, 978-0-470-11986-0
Alternate spelling and related search-keywords:
Book author: bobby, philip kotler, john calder, james scott, michael schreiber, lee john, lee edward, michael berg, clarke john, daniel schreiber
Book title: media, kellogg, the management advertising
Information from Publisher
Author: Bobby J. Calder
Title: Kellogg on Advertising and Media
Publisher: John Wiley & Sons
304 Pages
Publishing year: 2008-05-23
Weight: 0,489 kg
Language: English
28,90 € (DE)
No longer receiving updates
161mm x 238mm x 29mm
BB; gebunden; Hardcover, Softcover / Wirtschaft/Werbung, Marketing; Marketing und Vertrieb; Strategisches Marketing; Wirtschaft u. Management; Strategic Marketing; Business & Management; Strategisches Marketing
Foreword (Philip Kotler). Introduction: Advertising and Media (Bobby J. Calder, Northwestern University). Chapter 1: Media Engagement and Advertising Effectiveness (Bobby J. Calder and Edward C. Malthouse, Northwestern University). .linking advertising and media. Chapter 2: Making TVa Two-Way Street: Changing Viewer Engagement through Interaction (Michael Schreiber, NBC Universal). .interactive television and the effectiveness of television advertising. Chapter 3: Advertising in theWorld of New Media (Scott Berg, Hewlett Packard). ."burn the boats". Chapter 4: Reinvention of TVAdvertising (Claudio Marcus, VisibleWorld). .technology changes everything. Chapter 5: Developments in Audience Measurement and Research (JamesWebster, Northwestern University). .what's new in keeping score. Chapter 6: Rethinking Message Strategies: The Difference between Thin and Thick Slicing (Angela Lee, Northwestern University). . advertising and the unconscious. Chapter 7: Managing the Unthinkable: What to Do When a Scandal Hits Your Brand (Michelle Roehm and Alice M. Tybout, Wake Forest University and Northwestern University). .what to do when scandal hits your brand. Chapter 8: Managing Public Reputation (Daniel Diermeier, Northwestern University). .the challenge and the opportunity of uncontrolled media. Chapter 9: The Contribution of Public Relations in the Future (Clarke Caywood, Northwestern University). .corporate communications as a medium. Chapter 10: Using THREE I Media in Business-to-Business Marketing (James Newcomb, Boeing). .it's not your father's trade show. Chapter 11: Communicating with Customers (Charles Spinosa, David Le Brocquy, and Bobby J. Calder, Vision Consulting and Northwestern University). . committing the company to your advertising. Chapter 12: Changing the Company (Julie Roehm, Backslash Meta, LLC). .innovative marketing depends on organizational change. Chapter 13: The Integration of Advertising and Media Content: Ethical and Practical Considerations (Richard Kolsky and Bobby J. Calder, Northwestern University). .the endgame to the integration of advertising and media content. About the Contributors. Index.More/other books that might be very similar to this book
Latest similar book:
9781118429112 Kellogg on Advertising and Media (Bobby J. Calder)
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