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Conversations with Marketing Masters - Laura Mazur
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Laura Mazur:
Conversations with Marketing Masters - new book

ISBN: 9780470065648

ID: 9780470065648

Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made each master great & #8211 and a glimpse of the marketing future.The Marketing Masters featured are Philip Kotler, David Aaker, Jean-Claude Larreche, Regis McKenna, Don Peppers, John Quelch, Al Ries, Martha Rogers, Don Schultz, Patricia Seybold, Jack Trout and Lester Wunderman. The conversations are free-flowing dialogues in which each personality is allowed to shine through. Conversations with Marketing Masters: Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made each master great & #8211 and a glimpse of the marketing future.The Marketing Masters featured are Philip Kotler, David Aaker, Jean-Claude Larreche, Regis McKenna, Don Peppers, John Quelch, Al Ries, Martha Rogers, Don Schultz, Patricia Seybold, Jack Trout and Lester Wunderman. The conversations are free-flowing dialogues in which each personality is allowed to shine through. Strategic Marketing Wirtschaft u. Management Strategisches Marketing Business & Management Marketing, John Wiley & Sons

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Conversations with Marketing Masters - Laura Mazur
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Laura Mazur:
Conversations with Marketing Masters - new book

ISBN: 9780470065648

ID: 9780470065648

Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made each master great – and a glimpse of the marketing future.The Marketing Masters featured are Philip Kotler, David Aaker, Jean-Claude Larreche, Regis McKenna, Don Peppers, John Quelch, Al Ries, Martha Rogers, Don Schultz, Patricia Seybold, Jack Trout and Lester Wunderman. The conversations are free-flowing dialogues in which each personality is allowed to shine through. Conversations with Marketing Masters: Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made each master great – and a glimpse of the marketing future.The Marketing Masters featured are Philip Kotler, David Aaker, Jean-Claude Larreche, Regis McKenna, Don Peppers, John Quelch, Al Ries, Martha Rogers, Don Schultz, Patricia Seybold, Jack Trout and Lester Wunderman. The conversations are free-flowing dialogues in which each personality is allowed to shine through. Business & Management Marketing Strategic Marketing Strategisches Marketing Wirtschaft u. Management, John Wiley & Sons

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Conversations With Marketing Masters - Wiley
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Wiley:
Conversations With Marketing Masters - new book

2007, ISBN: 9780470065648

ID: 5575491

Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made each master great and a glimpse of the marketing. Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made each master great and a glimpse of the marketing future. The Marketing Masters featured are Philip Kotler, David Aaker, Jean-Claude Larreche, Regis McKenna, Don Peppers, John Quelch, Al Ries, Martha Rogers, Don Schultz, Patricia Seybold, Jack Trout and Lester Wunderman. The conversations are free-flowing dialogues in which each personality is allowed to shine through. eBooks, Business, Finance & Law~~Business and Management~~Sales & Marketing, Conversations With Marketing Masters~~EBook~~9780470065648~~Laura Mazur, Louella Miles, , Conversations With Marketing Masters, Laura Mazur, 9780470065648, Wiley, 02/06/2007, , , , Wiley

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Conversations with Marketing Masters - Mazur, Laura; Miles, Louella
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Mazur, Laura; Miles, Louella:
Conversations with Marketing Masters - new book

2007, ISBN: 0470065648

ID: 9780470065648

In englischer Sprache. Verlag: John Wiley & Sons, Acknowledgements. About the Authors. Introduction. 1 Philip Kotler: The founding father. 2 David Aaker: Brand equity trailblazer. 3 Jean-Claude Larreche: Marketing strategy master. 4 Regis McKenna: The technology visionary. 5 Don Peppers and Martha Rogers: The one-to-one gurus. 6 John Quelch: Global marketing authority. 7 Al Ries: Pioneer of positioning. 8 Don Schultz: Integrated marketing communicationsinnovator. 9 Patricia Seybold: Customer experience expert. 10 Jack Trout: Positioning pioneer. 11 Lester Wunderman: Direct marketing missionary. Index. PC-PDF, 248 Seiten, 248 Seiten, 1., Auflage, [GR: 9785 - Nonbooks, PBS / Wirtschaft/Werbung, Marketing], [SW: - Betriebswirtschaft und Management], [Ausgabe: 1][PU:John Wiley & Sons], [PU: Wiley]

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Conversations with Marketing Masters - Laura Mazur;  Louella Miles
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Laura Mazur; Louella Miles:
Conversations with Marketing Masters - First edition

2007, ISBN: 9780470065648

ID: 25452689

[ED: 1], Auflage, eBook Download (PDF), eBooks, [PU: Wiley]

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Details of the book
Conversations with Marketing Masters
Author:

Mazur, Laura;Miles, Louella

Title:

Conversations with Marketing Masters

ISBN:

Details of the book - Conversations with Marketing Masters


EAN (ISBN-13): 9780470065648
ISBN (ISBN-10): 0470065648
Publishing year: 2007
Publisher: Wiley, J
248 Pages
Language: eng/Englisch

Book in our database since 31.12.2010 17:20:22
Book found last time on 03.11.2016 18:21:05
ISBN/EAN: 0470065648

ISBN - alternate spelling:
0-470-06564-8, 978-0-470-06564-8


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