ISBN: 9780470057094
Dr Tony Curtis covers everything that engineers need to know about marketing and project management. The book has been written in an easy to read style with clear learning outcomes and ob… More...
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ISBN: 9780470057094
by Tony Curtis | Paperback, They are not actual photos of the physical item for sale and should not be relied upon as a basis for edition or condition. Language: English. Pages: 368. Auth… More...
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2008, ISBN: 9780470057094
Trade paperback, Engineering|Engineering, This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Plea… More...
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ISBN: 9780470057094
Number of Pages: 351. Weight: 1.45 lbs. Publication Date: 2008-05-01. Publisher: Wiley. Brand New, Festpreisangebot, [LT: FixedPrice], [PU: Wiley]
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2008, ISBN: 9780470057094
Buch, Softcover, [PU: John Wiley & Sons Inc], John Wiley & Sons Inc, 2008
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ISBN: 9780470057094
Dr Tony Curtis covers everything that engineers need to know about marketing and project management. The book has been written in an easy to read style with clear learning outcomes and ob… More...
ISBN: 9780470057094
by Tony Curtis | Paperback, They are not actual photos of the physical item for sale and should not be relied upon as a basis for edition or condition. Language: English. Pages: 368. Auth… More...
2008
ISBN: 9780470057094
Trade paperback, Engineering|Engineering, This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Plea… More...
ISBN: 9780470057094
Number of Pages: 351. Weight: 1.45 lbs. Publication Date: 2008-05-01. Publisher: Wiley. Brand New, Festpreisangebot, [LT: FixedPrice], [PU: Wiley]
2008, ISBN: 9780470057094
Buch, Softcover, [PU: John Wiley & Sons Inc], John Wiley & Sons Inc, 2008
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Details of the book - Marketing for Engineers, Scientists and Technologists
EAN (ISBN-13): 9780470057094
ISBN (ISBN-10): 0470057092
Hardcover
Paperback
Publishing year: 2008
Publisher: John Wiley & Sons Inc
368 Pages
Weight: 0,685 kg
Language: eng/Englisch
Book in our database since 2008-05-15T10:08:52-04:00 (New York)
Detail page last modified on 2023-06-18T10:25:14-04:00 (New York)
ISBN/EAN: 0470057092
ISBN - alternate spelling:
0-470-05709-2, 978-0-470-05709-4
Alternate spelling and related search-keywords:
Book author: tony curtis, john wiley sons
Book title: marketing engine
Information from Publisher
Author: Tony Curtis
Title: Marketing for Engineers, Scientists and Technologists
Publisher: John Wiley & Sons
368 Pages
Publishing year: 2008-03-07
Weight: 0,676 kg
Language: English
65,90 € (DE)
No longer receiving updates
189mm x 246mm x 20mm
BC; Paperback; Hardcover, Softcover / Wirtschaft/Werbung, Marketing; Marketing und Vertrieb; Allg. Marketing; Introductory Marketing; Business & Management; Wirtschaft u. Management; Marketing; Allg. Marketing
Dr Tony Curtis covers everything that engineers need to know about marketing and project management. The book has been written in an easy to read style with clear learning outcomes and objectives. In my opinion this should be a mandatory reading for all engineers who are involved in the design and marketing of products and services. Dr Naren Gupta, Senior Lecturer and Teaching Fellow, Director of Quality, School of Engineering and the Built Environment, Napier University In working with a range of professionals across many industry sectors one often finds it is the technologists and scientists that gain the most out of acquiring skills and knowledge in marketing. Not only does their structured and analytical approach lend itself to strategic marketing but those skills, combined with a clear customer focus and an innovative approach to the market, can give them the portfolio of skills required for successful leadership. Deirdre Makepeace, Senior Examiner, CIM To succeed, products and services must satisfy customers' needs and wants. Engineers, scientists and technologists need to understand these to develop and deliver better products. This book presents the range of marketing sectors including consumer products, services, international and business to business. Current issues in the marketing environment such as green and social marketing are discussed. Full cover is given to the implementation powerhouse of marketing and the service extended marketing mix. Management skills are needed to implement marketing plans, such as leadership, negotiation and consultancy and these topics are covered in section three. Section four brings all the elements together into three key areas, new product development, market driven quality and marketing plans. Written by a technologist for technologists this book is essential reading for engineers, scientists and technologists taking a module of business studies or marketing at all levels. It also provides a good foundation of marketing strategy for MBA students with a technical or science first degree.< to archive...