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Brand Innovation Manifesto - John Grant
book is out-of-stock
(*)
John Grant:

Brand Innovation Manifesto - new book

ISBN: 9780470029831

ID: 9780470029831

How to Build Brands, Redefine Markets and Defy Conventions The days of the image brands are over, and & #8216 new marketing& #8217 has gone mainstream. The world& #8217 s biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St. Luke& #8217 s and author of The New Marketing Manifesto, whose radical thinking has informed a generation.Now Grant is set to stun the industry again. In The Brand Innovation Manifesto, he redefines the nature of brands, showing why old models and scales no longer work and revealing that the key to success today is impacting people& #8217 s lifestyles (think Starbucks, iPod and eBay). At the heart of the book is the concept of the & #8216 brand molecule& #8217 to which new cultural ideas can be constantly added to keep pace with change. Cataloguing 32 classes of idea, Grant presents a practical approach to mixing and matching them within your own market to develop new brand ideas - and new ideas for existing brands. Brand Innovation Manifesto: The days of the image brands are over, and & #8216 new marketing& #8217 has gone mainstream. The world& #8217 s biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St. Luke& #8217 s and author of The New Marketing Manifesto, whose radical thinking has informed a generation.Now Grant is set to stun the industry again. In The Brand Innovation Manifesto, he redefines the nature of brands, showing why old models and scales no longer work and revealing that the key to success today is impacting people& #8217 s lifestyles (think Starbucks, iPod and eBay). At the heart of the book is the concept of the & #8216 brand molecule& #8217 to which new cultural ideas can be constantly added to keep pace with change. Cataloguing 32 classes of idea, Grant presents a practical approach to mixing and matching them within your own market to develop new brand ideas - and new ideas for existing brands. Business & Management Marketing Strategic Marketing Strategisches Marketing Wirtschaft u. Management, John Wiley & Sons

New book Rheinberg-Buch.de
Ebook, Englisch, Neuware Shipping costs:Ab 20¤ Versandkostenfrei in Deutschland, Sofort lieferbar, DE. (EUR 0.00)
Details...
(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
Brand Innovation Manifesto - John Grant
book is out-of-stock
(*)

John Grant:

Brand Innovation Manifesto - new book

ISBN: 9780470029831

ID: 9780470029831

How to Build Brands, Redefine Markets and Defy Conventions The days of the image brands are over, and & #8216 new marketing& #8217 has gone mainstream. The world& #8217 s biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St. Luke& #8217 s and author of The New Marketing Manifesto, whose radical thinking has informed a generation.Now Grant is set to stun the industry again. In The Brand Innovation Manifesto, he redefines the nature of brands, showing why old models and scales no longer work and revealing that the key to success today is impacting people& #8217 s lifestyles (think Starbucks, iPod and eBay). At the heart of the book is the concept of the & #8216 brand molecule& #8217 to which new cultural ideas can be constantly added to keep pace with change. Cataloguing 32 classes of idea, Grant presents a practical approach to mixing and matching them within your own market to develop new brand ideas - and new ideas for existing brands. Brand Innovation Manifesto: The days of the image brands are over, and & #8216 new marketing& #8217 has gone mainstream. The world& #8217 s biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St. Luke& #8217 s and author of The New Marketing Manifesto, whose radical thinking has informed a generation.Now Grant is set to stun the industry again. In The Brand Innovation Manifesto, he redefines the nature of brands, showing why old models and scales no longer work and revealing that the key to success today is impacting people& #8217 s lifestyles (think Starbucks, iPod and eBay). At the heart of the book is the concept of the & #8216 brand molecule& #8217 to which new cultural ideas can be constantly added to keep pace with change. Cataloguing 32 classes of idea, Grant presents a practical approach to mixing and matching them within your own market to develop new brand ideas - and new ideas for existing brands. Strategic Marketing Strategisches Marketing Marketing Wirtschaft u. Management Business & Management, John Wiley & Sons

New book Rheinberg-Buch.de
Ebook, Englisch, Neuware Shipping costs:Ab 20¤ Versandkostenfrei in Deutschland, Sofort lieferbar, DE. (EUR 0.00)
Details...
(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
Brand Innovation Manifesto - John Grant
book is out-of-stock
(*)
John Grant:
Brand Innovation Manifesto - new book

ISBN: 9780470029831

ID: 9780470029831

How to Build Brands, Redefine Markets and Defy Conventions The days of the image brands are over, and ‘ new marketing’ has gone mainstream. The world’ s biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St. Luke’ s and author of The New Marketing Manifesto, whose radical thinking has informed a generation.Now Grant is set to stun the industry again. In The Brand Innovation Manifesto, he redefines the nature of brands, showing why old models and scales no longer work and revealing that the key to success today is impacting people’ s lifestyles (think Starbucks, iPod and eBay). At the heart of the book is the concept of the ‘ brand molecule’ to which new cultural ideas can be constantly added to keep pace with change. Cataloguing 32 classes of idea, Grant presents a practical approach to mixing and matching them within your own market to develop new brand ideas - and new ideas for existing brands. Brand Innovation Manifesto: The days of the image brands are over, and ‘ new marketing’ has gone mainstream. The world’ s biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St. Luke’ s and author of The New Marketing Manifesto, whose radical thinking has informed a generation.Now Grant is set to stun the industry again. In The Brand Innovation Manifesto, he redefines the nature of brands, showing why old models and scales no longer work and revealing that the key to success today is impacting people’ s lifestyles (think Starbucks, iPod and eBay). At the heart of the book is the concept of the ‘ brand molecule’ to which new cultural ideas can be constantly added to keep pace with change. Cataloguing 32 classes of idea, Grant presents a practical approach to mixing and matching them within your own market to develop new brand ideas - and new ideas for existing brands. Business & Management Marketing Strategic Marketing Strategisches Marketing Wirtschaft u. Management, John Wiley & Sons

New book Rheinberg-Buch.de
Ebook, Englisch, Neuware Shipping costs:Ab 20¤ Versandkostenfrei in Deutschland, Sofort lieferbar, DE. (EUR 0.00)
Details...
(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
Brand Innovation Manifesto - John Grant
book is out-of-stock
(*)
John Grant:
Brand Innovation Manifesto - new book

ISBN: 9780470029831

ID: 9780470029831

How to Build Brands, Redefine Markets and Defy Conventions The days of the image brands are over, and ‘ new marketing’ has gone mainstream. The world’ s biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St. Luke’ s and author of The New Marketing Manifesto, whose radical thinking has informed a generation.Now Grant is set to stun the industry again. In The Brand Innovation Manifesto, he redefines the nature of brands, showing why old models and scales no longer work and revealing that the key to success today is impacting people’ s lifestyles (think Starbucks, iPod and eBay). At the heart of the book is the concept of the ‘ brand molecule’ to which new cultural ideas can be constantly added to keep pace with change. Cataloguing 32 classes of idea, Grant presents a practical approach to mixing and matching them within your own market to develop new brand ideas - and new ideas for existing brands. Brand Innovation Manifesto: The days of the image brands are over, and ‘ new marketing’ has gone mainstream. The world’ s biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St. Luke’ s and author of The New Marketing Manifesto, whose radical thinking has informed a generation.Now Grant is set to stun the industry again. In The Brand Innovation Manifesto, he redefines the nature of brands, showing why old models and scales no longer work and revealing that the key to success today is impacting people’ s lifestyles (think Starbucks, iPod and eBay). At the heart of the book is the concept of the ‘ brand molecule’ to which new cultural ideas can be constantly added to keep pace with change. Cataloguing 32 classes of idea, Grant presents a practical approach to mixing and matching them within your own market to develop new brand ideas - and new ideas for existing brands. Strategic Marketing Strategisches Marketing Marketing Wirtschaft u. Management Business & Management, John Wiley & Sons

New book Rheinberg-Buch.de
Ebook, Englisch, Neuware Shipping costs:Ab 20¤ Versandkostenfrei in Deutschland, Sofort lieferbar, DE. (EUR 0.00)
Details...
(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
Brand Innovation Manifesto - John Grant
book is out-of-stock
(*)
John Grant:
Brand Innovation Manifesto - new book

ISBN: 9780470029831

ID: 9780470029831

How to Build Brands, Redefine Markets and Defy Conventions The days of the image brands are over, and & #8216 new marketing& #8217 has gone mainstream. The world& #8217 s biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St. Luke& #8217 s and author of The New Marketing Manifesto, whose radical thinking has informed a generation.Now Grant is set to stun the industry again. In The Brand Innovation Manifesto, he redefines the nature of brands, showing why old models and scales no longer work and revealing that the key to success today is impacting people& #8217 s lifestyles (think Starbucks, iPod and eBay). At the heart of the book is the concept of the & #8216 brand molecule& #8217 to which new cultural ideas can be constantly added to keep pace with change. Cataloguing 32 classes of idea, Grant presents a practical approach to mixing and matching them within your own market to develop new brand ideas - and new ideas for existing brands. Brand Innovation Manifesto: The days of the image brands are over, and & #8216 new marketing& #8217 has gone mainstream. The world& #8217 s biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St. Luke& #8217 s and author of The New Marketing Manifesto, whose radical thinking has informed a generation.Now Grant is set to stun the industry again. In The Brand Innovation Manifesto, he redefines the nature of brands, showing why old models and scales no longer work and revealing that the key to success today is impacting people& #8217 s lifestyles (think Starbucks, iPod and eBay). At the heart of the book is the concept of the & #8216 brand molecule& #8217 to which new cultural ideas can be constantly added to keep pace with change. Cataloguing 32 classes of idea, Grant presents a practical approach to mixing and matching them within your own market to develop new brand ideas - and new ideas for existing brands. Marketing, John Wiley & Sons

New book Rheinberg-Buch.de
Ebook, Englisch, Neuware Shipping costs:Ab 20¤ Versandkostenfrei in Deutschland, Sofort lieferbar, DE. (EUR 0.00)
Details...
(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.