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Olympic Marketing - Alain Ferrand
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Alain Ferrand:

Olympic Marketing - Paperback

ISBN: 9780415587877

Paperback, [PU: Taylor & Francis Ltd], The driving force behind the rise of the modern Olympics has been the Olympic marketing programme, which has acted as a catalyst for cooperation bet… More...

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Ferrand, Alain, and Chappelet, Jean-Loup, and Seguin, Benoit:

Olympic Marketing - Paperback

2012, ISBN: 9780415587877

Paperback, New., 272 p. 34 Tables, black and white; 34 Tables, black and white. Intended for professional and scholarly audience. Intended for college/higher education audience. In Stock.… More...

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Ferrand, Alain, and Chappelet, Jean-Loup, and Seguin, Benoit:
Olympic Marketing - Paperback

2012

ISBN: 9780415587877

Paperback, New., 272 p. 34 Tables, black and white; 34 Tables, black and white. Intended for professional and scholarly audience. Intended for college/higher education audience., London, … More...

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Ferrand, Alain; Chappelet, Jean-Loup; Seguin, Benoit:
Olympic Marketing - Paperback

2012, ISBN: 0415587875

[EAN: 9780415587877], Gebraucht, sehr guter Zustand, [PU: Routledge], OLYMPICS SPORTS MANAGEMENT MARKETING, edge wear. price stamp. text is unmarked. binding tight., Books

NOT NEW BOOK. Shipping costs: EUR 40.69 Smith Family Bookstore, Eugene, OR, U.S.A. [9220840] [Rating: 3 (von 5)]
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Olympic Marketing - Alain Ferrand, Jean-Loup Chappelet, Benoit Seguin
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Alain Ferrand, Jean-Loup Chappelet, Benoit Seguin:
Olympic Marketing - Paperback

2012, ISBN: 0415587875

[EAN: 9780415587877], New book, [PU: Routledge], Clean and crisp and new!, Books

NEW BOOK. Shipping costs:Free shipping. (EUR 0.00) Welcome Back Books, Toledo, OH, U.S.A. [64434632] [Rating: 5 (of 5)]

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Bibliographic data of the best matching book

Details of the book
Olympic Marketing

The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, sponsors and fans. It has been estimated, for example, that 3.6 billion people (about half of the world population) watched at least one minute of the Beijing Games in 2008 on television. The driving force behind the rise of the modern Olympics has been the Olympic marketing programme, which has acted as a catalyst for cooperation between stakeholders and driven the promotion, financial security and stability of the Olympic movement. This book is the first to explain the principles of Olympic marketing and to demonstrate how they can be applied successfully in all other areas of sports marketing and management. The book outlines a strategic and operational framework based on three types of co-productive relationships (market, network and informal) and explains how this framework can guide professional marketing practice. Containing case studies, summaries, insight boxes and examples of best practice in every chapter, this book is important reading for all students and practitioners working in sports marketing, sports management or Olympic studies.

Details of the book - Olympic Marketing


EAN (ISBN-13): 9780415587877
ISBN (ISBN-10): 0415587875
Hardcover
Paperback
Publishing year: 2012
Publisher: Routledge
271 Pages
Weight: 0,454 kg
Language: Englisch

Book in our database since 2009-01-04T17:39:51-05:00 (New York)
Detail page last modified on 2023-07-17T02:37:02-04:00 (New York)
ISBN/EAN: 0415587875

ISBN - alternate spelling:
0-415-58787-5, 978-0-415-58787-7
Alternate spelling and related search-keywords:
Book author: ferrand, seguin, alain benoit, alai, séguin
Book title: olymp, marketing


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