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Lowest price: 220.50 €, highest price: 220.50 €, average price: 220.50 €
Higher Education Marketing: A Professional's Guide to Strategic Theory and Practice - David Roberts
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David Roberts:
Higher Education Marketing: A Professional's Guide to Strategic Theory and Practice - new book

ISBN: 9780415420518

Effective marketing, recruitment and retention of students is imperative for university funding.This is the first book to provide practical strategic guidance for those implementing and managing higher education marketing.Built upon original research this informative book provides practical guidance to marketers and senior managers who have responsibility for developing and then executing marketing strategies.Higher Education Marketingchallenges the uncritical adoption of mainstream marketing theories and tools, questioning their ready application in the education and introduces a range of new tools, models and concepts that have been specifically developed for education; some are adaptations of mainstream approaches (based on lessons from consulting and contributors in senior management roles), others based on original research of both an academic and professional nature.Illustrated by useful case studies this book covers all aspects of design, implementation and management of HE marketing. Key topics include:creating the marketing strategyinternal analysis & competitor (and collaborator) analysisinternal marketing and communicationsreputation, branding and positioninghow to position a university, department or courseretention and relationship marketingnew course developmentcosting and pricingmarketing academic research. David Roberts, Books, Reference and Language, Higher Education Marketing: A Professional's Guide to Strategic Theory and Practice Books>Reference and Language Effective marketing, recruitment and retention of students is imperative for university funding. This book provides practical strategic guidance for those implementing and managing Higher Education marketing. It offers practical guidance to marketers and senior managers who have responsibility for developing and executing marketing strategies.

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Details of the book
Higher Education Marketing: A Professional's Guide to Strategic Theory and Practice

Effective marketing, recruitment and retention of students is imperative for university funding. This book provides practical strategic guidance for those implementing and managing Higher Education marketing. It offers practical guidance to marketers and senior managers who have responsibility for developing and executing marketing strategies.

Details of the book - Higher Education Marketing: A Professional's Guide to Strategic Theory and Practice


EAN (ISBN-13): 9780415420518
ISBN (ISBN-10): 0415420512
Publisher: Routledge

Book in our database since 28.02.2008 21:08:02
Book found last time on 19.03.2015 23:30:13
ISBN/EAN: 0415420512

ISBN - alternate spelling:
0-415-42051-2, 978-0-415-42051-8


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