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A Primer for Integrated Marketing Communications - Kitchen, Philip J. De Pelsmacker, Patrick
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Kitchen, Philip J. De Pelsmacker, Patrick:
A Primer for Integrated Marketing Communications - Paperback

ISBN: 9780415314213

[ED: Taschenbuch], [PU: Taylor & Francis Ltd], This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors explain each component of the promotional mix and go on to explain the process of functional integration. The text includes key case studies on companies, including Proctor and Gamble, NSPCC and Ardi, illustrating the practical side of IMC in addition to an introduction to the main theories at work. Including an additional Study Guide at the back, this book will be a valuable resource for students of marketing and marketing communications. 18 black & white line drawings Versandfertig in 2-4 Wochen, [SC: 0.00], Neuware, gewerbliches Angebot

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A Primer for Integrated Marketing Communications - Philip Kitchen; Patrick de Pelsmacker
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Philip Kitchen; Patrick de Pelsmacker:
A Primer for Integrated Marketing Communications - used book

ISBN: 0415314216

ID: 7832927

This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors?explain each component of the promotional mix and go on to explain the process of functional integration. The text includes key case studies on companies, including Proctor and Gamble, NSPCC and Ardi, illustrating the practical side of IMC in addition to an introduction to the main theories at work. Including an additional Study Guide?at the back, this?book will be a valuable resource for students of marketing and marketing communications. business and finance,business communication,communications,marketing,marketing and sales,skills,textbooks Marketing & Sales, Routledge

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A Primer for Integrated Marketing Communications - Kitchen, Philip; de Pelsmacker, Patrick
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Kitchen, Philip; de Pelsmacker, Patrick:
A Primer for Integrated Marketing Communications - Paperback

2004, ISBN: 0415314216

ID: 17887223313

[EAN: 9780415314213], [PU: Routledge], Business & Economics|Business Communication, Business & Economics|Marketing|General, Book is in overall good condition!! Cover shows some edge wear and corners are lightly worn. Pages have a minimal to moderate amount of markings. FAST SHIPPING W/USPS TRACKING!!!

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Integrated Marketing Communications : A Primer - Patrick de Pelsmacker and Philip Kitchen
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ISBN: 0415314216

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[EAN: 9780415314213], Gebraucht, wie neu, Business & Economics|Business Communication, Business & Economics|Marketing|General, Book Condition: Like New, [PU: Routledge]

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A Primer for Integrated Marketing Communications - Kitchen, Philip; de Pelsmacker, Patrick
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Kitchen, Philip; de Pelsmacker, Patrick:
A Primer for Integrated Marketing Communications - Paperback

2004, ISBN: 9780415314213

ID: 913171734

Routledge, 2004-09-04. Paperback. Used:Good. Ships Fast. Expedite Shipping Available., Routledge, 2004-09-04

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Details of the book
Integrated Marketing Communication: A Primer
Author:

Kitchen, Philip J.; de Pelsmacker, Patrick; Kitchen Philip

Title:

Integrated Marketing Communication: A Primer

ISBN:

This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors explain each component of the promotional mix and go on to explain the process of functional integration. The text includes key case studies on companies, including Proctor and Gamble, NSPCC and Ardi, illustrating the practical side of IMC in addition to an introduction to the main theories at work. Including an additional Study Guide at the back, this book will be a valuable resource for students of marketing and marketing communications.

Details of the book - Integrated Marketing Communication: A Primer


EAN (ISBN-13): 9780415314213
ISBN (ISBN-10): 0415314216
Paperback
Publishing year: 2004
Publisher: ROUTLEDGE CHAPMAN & HALL
208 Pages
Weight: 0,363 kg
Language: eng/Englisch

Book in our database since 04.11.2007 20:46:53
Book found last time on 18.04.2017 09:49:34
ISBN/EAN: 0415314216

ISBN - alternate spelling:
0-415-31421-6, 978-0-415-31421-3


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