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A Primer for Integrated Marketing Communications - Kitchen, Philip, de Pelsmacker, Patrick
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Kitchen, Philip, de Pelsmacker, Patrick:

A Primer for Integrated Marketing Communications - First edition

2004, ISBN: 9780415314206

Hardcover

Routledge, Hardcover, Auflage: 1, 208 Seiten, Publiziert: 2004-07-08T00:00:01Z, Produktgruppe: Book, Hersteller-Nr.: 22 line drawings and 22 tables, 0.5 kg, Books Global Store, Special Fe… More...

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Philip Kitchen et Patrick de Pelsmacker:

A Primer for Integrated Marketing Communications - hardcover

2004, ISBN: 9780415314206

Routledge, 2004. Hardcover. Very Good. Edition 2004. Ammareal gives back up to 15% of this book's net price to charity organizations., Routledge, 2004, 3

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Kitchen, Philip; de Pelsmacker, Patrick:
A Primer for Integrated Marketing Communications - hardcover

ISBN: 9780415314206

Routledge. Hardcover. New. New. In shrink wrap. Looks like an interesting title!, Routledge, 6

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A Primer for Integrated Marketing Communications - Kitchen,Philip
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Kitchen,Philip:
A Primer for Integrated Marketing Communications - used book

ISBN: 9780415314206

A Primer for Integrated Marketing Communications Hardcover Used Books, Routledge

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Kitchen,Philip:
A Primer for Integrated Marketing Communications - new book

ISBN: 9780415314206

A Primer for Integrated Marketing Communications Hardcover New Books, Routledge

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Details of the book
A Primer for Integrated Marketing Communications

This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors explain each component of the promotional mix and go on to explain the process of functional integration. The text includes key case studies on companies, including Proctor and Gamble, NSPCC and Ardi, illustrating the practical side of IMC in addition to an introduction to the main theories at work. Including an additional Study Guide at the back, this book will be a valuable resource for students of marketing and marketing communications.

Details of the book - A Primer for Integrated Marketing Communications


EAN (ISBN-13): 9780415314206
ISBN (ISBN-10): 0415314208
Hardcover
Paperback
Publishing year: 2004
Publisher: Routledge
208 Pages
Weight: 0,499 kg
Language: eng/Englisch

Book in our database since 2007-11-04T14:46:53-05:00 (New York)
Detail page last modified on 2023-12-01T05:52:10-05:00 (New York)
ISBN/EAN: 0415314208

ISBN - alternate spelling:
0-415-31420-8, 978-0-415-31420-6
Alternate spelling and related search-keywords:
Book author: kitchen, patrick pelsmacker, philip taylor
Book title: marketing communication, primer, marketing communications


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9780203502860 Integrated Marketing Communications (Kitchen, Philip)


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