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A Primer for Integrated Marketing Communications - Philip Kitchen, Patrick de Pelsmacker
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Philip Kitchen, Patrick de Pelsmacker:
A Primer for Integrated Marketing Communications - hardcover

2004, ISBN: 0415314208

[SR: 7997146], Hardcover, [EAN: 9780415314206], Routledge, Routledge, Book, [PU: Routledge], 2004-07-08, Routledge, This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors go on to explain each component of the promotional mix and explain the process of functional integration. The text includes key case-studies on companies, including Proctor and Gamble, NSPCC and Ardi, illustrating the practical side of IMC in addition to an introduction to the main theories at work. An additional Study Guide is included at the back of the book., 268290, Management, 659904, Balanced Scorecard, 268302, Budgeting & Finance, 659902, Business Process Reengineering, 659908, Call Centre Management, 659906, Change Management, 659910, Distribution, 659912, Human Resources, 268305, Information Management, 659926, Knowledge Management, 268098, Management Accounting, 268295, Management Science, 659930, Management Skills, 268306, Office Management, 268296, Operational Research, 268297, Organisational Theory & Behaviour, 268308, Production & Quality Control, 268298, Project Management, 268309, Purchasing & Supply, 268299, Quality Assurance & Total Quality Management, 268321, Sales & Marketing Management, 659964, Six Sigma, 268150, Strategy, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 659890, Reference & Education, 659966, Business Law, 268122, Business Life, 659968, Business Studies, 659970, Dictionaries, 268115, Ethics, 298677, GMAT, 268241, Health & Safety, 268118, International, 659972, MBA, 268129, Secretarial & Office Skills, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268315, Advertising, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 659960, Brands & Corporate Identity, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books

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A Primer for Integrated Marketing Communications - Philip Kitchen, Patrick de Pelsmacker
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Philip Kitchen, Patrick de Pelsmacker:
A Primer for Integrated Marketing Communications - hardcover

2004, ISBN: 0415314208

[SR: 7997146], Hardcover, [EAN: 9780415314206], Routledge, Routledge, Book, [PU: Routledge], 2004-07-08, Routledge, This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors go on to explain each component of the promotional mix and explain the process of functional integration. The text includes key case-studies on companies, including Proctor and Gamble, NSPCC and Ardi, illustrating the practical side of IMC in addition to an introduction to the main theories at work. An additional Study Guide is included at the back of the book., 268290, Management, 659904, Balanced Scorecard, 268302, Budgeting & Finance, 659902, Business Process Reengineering, 659908, Call Centre Management, 659906, Change Management, 659910, Distribution, 659912, Human Resources, 268305, Information Management, 659926, Knowledge Management, 268098, Management Accounting, 268295, Management Science, 659930, Management Skills, 268306, Office Management, 268296, Operational Research, 268297, Organisational Theory & Behaviour, 268308, Production & Quality Control, 268298, Project Management, 268309, Purchasing & Supply, 268299, Quality Assurance & Total Quality Management, 268321, Sales & Marketing Management, 659964, Six Sigma, 268150, Strategy, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 659890, Reference & Education, 659966, Business Law, 268122, Business Life, 659968, Business Studies, 659970, Dictionaries, 268115, Ethics, 298677, GMAT, 268241, Health & Safety, 268118, International, 659972, MBA, 268129, Secretarial & Office Skills, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268315, Advertising, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 659960, Brands & Corporate Identity, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books

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A Primer for Integrated Marketing Communications - Philip Kitchen, Patrick de Pelsmacker
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Philip Kitchen, Patrick de Pelsmacker:
A Primer for Integrated Marketing Communications - hardcover

2009, ISBN: 0415314208

Hardcover, [EAN: 9780415314206], Routledge, Routledge, Book, [PU: Routledge], 2009-03-23, Routledge, 2205888011, Custom Stores, 7187330011, Amazon Publishing, 13901671, Audiobooks, 14244971, Bargain Books, 13621591, Boxed Sets, 194725011, Canada Day Deals, 377366011, Christian Living Store, 263003011, For Dummies Store, 2354164011, Formats, 714830011, Kids & Family Store, 370821011, Qualifying Textbooks - Fall 2007, 1040638, Specialty Stores, 916520, Books, 935818, Marketing, 935820, Direct, 935762, Global, 935824, Industrial, 935826, Multilevel, 935828, Product Management, 935830, Research, 935832, Telemarketing, 935750, Web Marketing, 935812, Marketing & Sales, 935522, Business & Investing, 927726, Subjects, 916520, Books, 935562, Communications, 355939011, Skills, 935522, Business & Investing, 927726, Subjects, 916520, Books, 952334, Marketing, 952336, Direct, 952340, Global, 952342, Industrial, 952344, Multilevel, 952346, Product Management, 952348, Research, 952350, Telemarketing, 952352, Web Marketing, 952328, Marketing & Sales, 952272, Business Management, 950756, Professional & Technical, 927726, Subjects, 916520, Books, 15305521, Business Communication, 15305441, Business & Finance, 15115321, Textbooks, 927726, Subjects, 916520, Books, 15305671, Marketing, 15305441, Business & Finance, 15115321, Textbooks, 927726, Subjects, 916520, Books

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A Primer for Integrated Marketing Communications - Kitchen, Philip J., Professor
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Kitchen, Philip J., Professor:
A Primer for Integrated Marketing Communications - Paperback

2016, ISBN: 0415314208

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[EAN: 9780415314206], Neubuch, [PU: Routledge], A PRIMER FOR INTEGRATED MARKETING COMMUNICATIONS, Business & Economics|Business Communication, Business & Economics|General, PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK.

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A Primer for Integrated Marketing Communications - Philip Kitchen
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Philip Kitchen:
A Primer for Integrated Marketing Communications - hardcover

ISBN: 9780415314206

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A Primer for Integrated Marketing Communications A-Primer-for-Integrated-Marketing-Communications~~Philip-Kitchen Business>Marketing Strategies>Marketing Strategies Hardcover, Taylor & Francis

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Details of the book
A Primer for Integrated Marketing Communications

This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors explain each component of the promotional mix and go on to explain the process of functional integration. The text includes key case studies on companies, including Proctor and Gamble, NSPCC and Ardi, illustrating the practical side of IMC in addition to an introduction to the main theories at work. Including an additional Study Guide at the back, this book will be a valuable resource for students of marketing and marketing communications.

Details of the book - A Primer for Integrated Marketing Communications


EAN (ISBN-13): 9780415314206
ISBN (ISBN-10): 0415314208
Hardcover
Paperback
Publishing year: 2004
Publisher: ROUTLEDGE CHAPMAN & HALL
208 Pages
Weight: 0,499 kg
Language: eng/Englisch

Book in our database since 04.11.2007 20:46:53
Book found last time on 24.04.2017 17:48:49
ISBN/EAN: 0415314208

ISBN - alternate spelling:
0-415-31420-8, 978-0-415-31420-6


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