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Marketing the Museum (Heritage: Care-Preservation-Management) - Fiona Mclean
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Fiona Mclean:

Marketing the Museum (Heritage: Care-Preservation-Management) - new book

ISBN: 9780415152938

Marketing the Museum is the ideal guide to the ways in which museums can overcome the numerous hurdles on the route to truly achieving a marketing orientation. The history of the museum … More...

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Marketing the Museum - MacLean, Fiona / McLean, Fiona
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Marketing the Museum - used book

ISBN: 9780415152938

Marketing the Museum is the ideal guide to the ways in which museums can overcome the numerous hurdles on the route to truly achieving a marketing orientation. The history of the museum i… More...

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Marketing the Museum
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Marketing the Museum - new book

ISBN: 9780415152938

Marketing the Museum is the ideal guide to the ways in which museums can overcome the numerous hurdles on the route to truly achieving a marketing orientation. The history of the museum … More...

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Mclean, F:
Marketing the Museum (Heritage: Care-Preservation-Management) - Paperback

1997, ISBN: 9780415152938

Routledge, 1997. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy., Routledge, … More...

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Marketing the Museum - Mclean; Fiona
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Marketing the Museum - used book

ISBN: 9780415152938

Marketing the Museum Nonspecific Binding eBooks, Routledge

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Details of the book
Marketing the Museum

Marketing the Museum is the ideal guide to the ways in which museums can overcome the numerous hurdles on the route to truly achieving a marketing orientation.The history of the museum is one of shifting purposes and changing ideals and this volume asks if it is possible to define the 'product' which the modern museum can offer. This book explores the crucial question: Are the theories of marketing developed for manufactured goods in any way relevant to the experience of visiting a museum?In covering one of the most highly disputed issues in the field, this book is essential reading for museum professionals, students and anyone who has dealing in the many branches of the heritage industry around the world.

Details of the book - Marketing the Museum


EAN (ISBN-13): 9780415152938
ISBN (ISBN-10): 0415152933
Hardcover
Paperback
Publishing year: 1996
Publisher: ROUTLEDGE CHAPMAN & HALL
268 Pages
Weight: 0,553 kg
Language: eng/Englisch

Book in our database since 2007-10-16T12:41:31-04:00 (New York)
Detail page last modified on 2020-12-10T08:07:27-05:00 (New York)
ISBN/EAN: 0415152933

ISBN - alternate spelling:
0-415-15293-3, 978-0-415-15293-8


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