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The Last Full Measure - Shaara, Jeff
(*)
Shaara, Jeff:
The Last Full Measure - First edition

2010, ISBN: 9780345404916

Paperback, Hardcover, ID: 448276575

Excel Books, 2010. 2nd edition. Softcover. New. 14 x 24 cm. Success of any organization depends on the effectiveness of communication with the target audience. Therefore, companies are constantly looking for new ways to reach the customers. This has resulted in fierce competition among the brands with greater emphasis on advertising and promotion tools. This book deals individually with various communication tools as well as how they could be combined to get optimum results. Integration is the key to success. The major factors affecting the sale of a product are advertising, sales promotion, direct marketing, public relations, personal selling, internet and event management. Equal importance has been given to each of these factors in this book. There are 25 chapters in this book which have been organised into Six sections. The first section elaborates the concept of advertising, marketing process and the role of ad agencies. The second section highlights the purpose of communication, various aspects of creativity and tactics for print advertisement. Media planning and various types of media have been discussed in the third section. The fourth section comprises of six chapters elaborating the concept of direct marketing, sales promotion, event management, web advertising, etc. The three chapters under fifth section describe implications of advertising and regulation of advertisement. Four chapters of sixth section deal with industrial and international advertising and merchandising along with advertising art, graphics, layout and visualization. Throughout the text, current advertisement examples on important issues are presented. This book would help the readers to understand the different aspects of advertising in a better way. Contents Include: SECTION-I An Introduction to Advertising/Role of IMC in Marketing Process/Role of Advertising Agencies & Other Marketing Communication Organizations/The Communication Process/Perspective on Consumer Behaviour SECTION-II Source, Message and Channel Factor/Advertising Objectives and Budgeting/Message and Creativity/Advertising Headlines SECTION-III Media Planning and Strategy/Support Media/Evaluation of Media SECTION-IV Direct Marketing/Sales Promotion/Event Management/Public Relation, Publicity and Corporate Advertising/Personal Selling/Web Advertising: Internet and IMC SECTION-V Monitoring, Evaluation and Control/Economic, Social and Ethical Implications of Advertising/Regulation of Advertisement SECTION-V Industrial Advertising/International Advertising/Advertising Art, Graphic, Layout and Visualization/Merchandising Case Studies Case-1: It is simply not a Jam — It’s a gem/Case-2: Ad campaign for a young consumer/Case-3:Mumbai Stores/Case-4:Crest TV manufacturing company/Case-5:Energy Booster – Malt/Case-6: Ad Agency/Case-7:Situation Analysis Printed Pages: 392., Excel Books, 2010, TERI Press, 2009. Hardcover. New. 18 x 24 cm. The air we breathe is being polluted by activities such as vehicles; burning coal, oil, and other fossil fuels; and manufacturing chemicals. Air pollution can even come from smaller, everyday activities such as cooking, space heating, and degreasing and painting operations. These activities add gases and particles to the air we breathe. When these gases and particles accumulate in the air in high enough concentrations, they can harm us and our environment. The module on Air Pollution deals with the various sources of air pollution and the associated environmental and health impacts. It also discusses the appropriate measures to control/prevent the same. Printed Pages: 184., TERI Press, 2009, Excel Books, 2010. 2nd edition. Softcover. New. 14 x 24 cm. Success of any organization depends on the effectiveness of communication with the target audience. Therefore, companies are constantly looking for new ways to reach the customers. This has resulted in fierce competition among the brands with greater emphasis on advertising and promotion tools. This book deals individually with various communication tools as well as how they could be combined to get optimum results. Integration is the key to success. The major factors affecting the sale of a product are advertising, sales promotion, direct marketing, public relations, personal selling, internet and event management. Equal importance has been given to each of these factors in this book. There are 25 chapters in this book which have been organised into Six sections. The first section elaborates the concept of advertising, marketing process and the role of ad agencies. The second section highlights the purpose of communication, various aspects of creativity and tactics for print advertisement. Media planning and various types of media have been discussed in the third section. The fourth section comprises of six chapters elaborating the concept of direct marketing, sales promotion, event management, web advertising, etc. The three chapters under fifth section describe implications of advertising and regulation of advertisement. Four chapters of sixth section deal with industrial and international advertising and merchandising along with advertising art, graphics, layout and visualization. Throughout the text, current advertisement examples on important issues are presented. This book would help the readers to understand the different aspects of advertising in a better way. Contents Include: SECTION-I An Introduction to Advertising/Role of IMC in Marketing Process/Role of Advertising Agencies & Other Marketing Communication Organizations/The Communication Process/Perspective on Consumer Behaviour SECTION-II Source, Message and Channel Factor/Advertising Objectives and Budgeting/Message and Creativity/Advertising Headlines SECTION-III Media Planning and Strategy/Support Media/Evaluation of Media SECTION-IV Direct Marketing/Sales Promotion/Event Management/Public Relation, Publicity and Corporate Advertising/Personal Selling/Web Advertising: Internet and IMC SECTION-V Monitoring, Evaluation and Control/Economic, Social and Ethical Implications of Advertising/Regulation of Advertisement SECTION-V Industrial Advertising/International Advertising/Advertising Art, Graphic, Layout and Visualization/Merchandising Case Studies Case-1: It is simply not a Jam — It’s a gem/Case-2: Ad campaign for a young consumer/Case-3:Mumbai Stores/Case-4:Crest TV manufacturing company/Case-5:Energy Booster – Malt/Case-6: Ad Agency/Case-7:Situation Analysis Printed Pages: 392., Excel Books, 2010, Near Fine in Near Fine dust jacket. First Edition. Hardcover; First Printing. ...; Hardcover. Ballantine Books, 1998. 1st Edition/1st Printing. Near Fine Book in Near Fine Dust Jacket. Price Clipped. Light wear to Book and Jacket. Hardcover, 1st Edition/1st Printing. Aside from light scratches on Dust Jacket and light spine wear with a manufacture defect to cloth in spine which has been placed in back of book, overall a clean and tight copy. Additionally, Dust Jacket protected with a new clear archival cover. Book wrapped in bubble wrap. Media mail delivered in a box, Priority in a Flat Rate Envelope. Shipped quickly. Prompt response to questions. .

 Biblio.com
BookVistas, BookVistas, A - Z Books, HousatonicBooks
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The Last Full Measure: A Novel of the Civil War (The third volume of Michael & Jeff Shaara epic Civil War Trilogy) - Shaara, Jeff
(*)
Shaara, Jeff:
The Last Full Measure: A Novel of the Civil War (The third volume of Michael & Jeff Shaara epic Civil War Trilogy) - First edition

1998, ISBN: 0345404912

Hardcover, ID: 22771274899

[EAN: 9780345404916], Gebraucht, guter Zustand, [PU: Ballantine Books, New York], HISTORY: LITERATURE: UNITED STATES: CIVIL WAR: JEFF SHAARA: THE LAST FULL MEASURE: A NOVEL OF THIRD VOLUME MICHAEL & SHAARA'S EPIC WAR TRILOGY), Jacket, POWERFUL, SPELLBINDING, DRAMATIC: FINE hardcover, Stated First Edition (June 1998) w/ full no. line showing1st printing, AS-NEW unclipped mylar-protected jacket showing orig. $25.95 pub. price at top-right inside-front flyleaf, AS-NEW cover w/ durable linen-weave paper wrapping spine & extending 1.38" onto front & back panels covered in clay-tan paper w/ titles handsomely gilt-stamped on spine, IMMACULATE smooth-cut text-block exterior, IMPECCABLE cream-white card-stock end-papers, AS-NEW sewn binding w/ tight signatures & burgundy cloth bands at spine-caps, PRISITNE interior handsomely printed on VERY GOOD unblemished paper * 6.46 x 9.50" x 1.76", 0.98 kg, xii+560 (572) pp. * Illustrated w/ b-w line maps * In the Pulitzer Prize¿winning classic 'The Killer Angels', Michael Shaara created the finest Civil War novel of our time. In the bestselling 'Gods and Generals', Shaara's son, Jeff, brilliantly sustained his father's vision, telling the epic story of the events culminating in the Battle of Gettysburg. Now, Jeff Shaara brings this legendary father-son trilogy to its stunning conclusion in a novel that brings to life the final two years of the Civil War. As 'The Last Full Measure' opens, Gettysburg is past & the war advances to its 3rd brutal year. On the Union side, the gulf between the politicians in Washington & the generals in the field yawns ever wider. Never has the cumbersome Union Army so desperately needed a decisive, hard-nosed leader. It is at this critical moment that Lincoln places Ulysses S. Grant in command, and turns the tide of war. For Robert E. Lee, Gettysburg was an unspeakable disaster, compounded by the shattering loss of the fiery Stonewall Jackson two months before. Lee knows better than anyone that the South cannot survive a war of attrition. But with the total devotion of his generals (Longstreet, Hill, Stuart) & his unswerving faith in God, Lee is determined to fight to the bitter end. Here too is Joshua Chamberlain, the college professor who emerged as the Union hero of Gettysburg, & who will rise to become one of the greatest figures of the Civil War. Battle by staggering battle, Shaara dramatizes the escalating confrontation between Lee & Grant, complicated, heroic, deeply troubled men. From the costly Battle of the Wilderness to the agonizing siege of Petersburg to Lee¿s epoch-making surrender at Appomattox, Shaara portrays the riveting conclusion of the Civil War through the minds & hearts of the individuals who gave their last full measure. Full of human passion and the spellbinding truth of history, 'The Last Full Measure' is the fitting capstone to a magnificent literary trilogy., Books

 AbeBooks.de
Mnemosyne, New Haven, CT, U.S.A. [54210170] [Rating: 5 (von 5)]
NOT NEW BOOK. Shipping costs: EUR 29.09
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THE LAST FULL MEASURE - A novel of the Civil War - Shaara, Jeff
(*)
Shaara, Jeff:
THE LAST FULL MEASURE - A novel of the Civil War - used book

1998, ISBN: 9780345404916

ID: 553935623

Ballantine Books, New York, 1998. 8th printing, 6 1/4 x 9 1/2, FINE/FINE CONDITION, 560 pages, 1 map. -------------------------------In the Pulitzer prize-winning classic The Killer Angels, Michael Shaara created the finest Civil War novel of our time, an enduring bestseller that has sold more than two million copies. In the bestselling Gods and Generals, Shaara's son, Jeff, brilliantly sustained his father's vision, telling the epic story of the events culminating in the Battle of Gettysburg. Now, Jeff Shaara brings this legendary father-son trilogy to its stunning conclusion in a novel that brings to life the final two years of the Civil War. As The Last Full Measure opens, Gettysburg is past and the war advances to its third brutal year. On the Union side, the gulf between the politicians in Washington and the generals in the field yawns ever wider. Never has the cumbersome Union Army so desperately needed a decisive, hard-nosed leader. It is at this critical moment that Lincoln places Ulysses S. Grant in command-- and turns the tide of war. For Robert E. Lee, Gettysburg was an unspeakable disaster-- compounded by the shattering loss of the fiery Stonewall Jackson two months before. Lee knows better than anyone that the South cannot survive a war of attrition. But with the total devotion of his generals--Longstreet, Hill, Stuart--and his unswerving faith in God, Lee is determined to fight to the bitter end. ------------------------------------------------------------Here too is Joshua Chamberlain, the college professor who emerged as the Union hero of Gettysburg--and who will rise to become one of the greatest figures of the Civil War. Battle by staggering battle, Shaara dramatizes the escalating confrontation between Lee and Grant-- complicated, heroic, deeply troubled men. From the costly Battle of the Wilderness to the agonizing siege of Petersburg to Lee's epoch-making surrender at Appomattox, Shaara portrays the riveting conclusion of the Civil War through the minds and hearts of the individuals who gave their last full measure. Full of human passion and the spellbinding truth of history, The Last Full Measure is the fitting capstone to a magnificent literary trilogy.

 Biblio.com
ARTICLES OF WAR Ltd
Shipping costs: EUR 26.74
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The Last Full Measure: A Novel Of The Civil War - Jeff Shaara
(*)
Jeff Shaara:
The Last Full Measure: A Novel Of The Civil War - new book

ISBN: 9780345404916

ID: 978034540491

In the Pulitzer prize–winning classic The Killer Angels, Michael Shaara created the finest Civil War novel of our time. In the bestselling Gods and Generals, Shaara’s son, Jeff, brilliantly sustained his father’s vision, telling the epic story of the events culminating in the Battle of Gettysburg. Now, Jeff Shaara brings this legendary father-son trilogy to its stunning conclusion in a novel that brings to life the final two years of the Civil War.   As The Last Full Measure opens, Gettysburg is past and the war advances to its third brutal year. On the Union side, the gulf between the politicians in Washington and the generals in the field yawns ever wider. Never has the cumbersome Union Army so desperately needed a decisive, hard-nosed leader. It is at this critical moment that Lincoln places Ulysses S. Grant in command—and turns the tide of war.   For Robert E. Lee, Gettysburg was an unspeakable disaster—compounded by the shattering loss of the fiery Stonewall Jackson two months before. Lee knows better than anyone that the South cannot survive a war of attrition. But with the total devotion of his generals—Longstreet, Hill, Stuart—and his unswerving faith in God, Lee is determined to fight to the bitter end.   Here too is Joshua Chamberlain, the college professor who emerged as the Union hero of Gettysburg—and who will rise to become one of the greatest figures of the Civil War.   Battle by staggering battle, Shaara dramatizes the escalating confrontation between Lee and Grant—complicated, heroic, deeply troubled men. From the costly Battle of the Wilderness to the agonizing siege of Petersburg to Lee’s epoch-making surrender at Appomattox, Shaara portrays the riveting conclusion of the Civil War through the minds and hearts of the individuals who gave their last full measure.   Full of human passion and the spellbinding truth of history, The Last Full Measure is the fitting capstone to a magnificent literary trilogy. Jeff Shaara, Books, Fiction and Literature, The Last Full Measure: A Novel Of The Civil War Books>Fiction and Literature, Random House Publishing Group

 Indigo.ca
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The Last Full Measure - Shaara, Jeff
(*)
Shaara, Jeff:
The Last Full Measure - used book

ISBN: 9780345404916

ID: 1060088

In the Pulitzer prize-winning classic The Killer Angels, Michael Shaara created the finest Civil War novel of our time, an enduring bestseller that has sold more than two million copies. In the bestselling Gods and Generals, Shaara's son, Jeff, brilliantly sustained his father's vision, telling the epic story of the events culminating in the Battle of Gettysburg. Now, Jeff Shaara brings this legendary father-son trilogy to its stunning conclusion in a novel that brings to life the final two years of the Civil War. As The Last Full Measure opens, Gettysburg is past and the war advances to its third brutal year. On the Union side, the gulf between the politicians in Washington and the generals in the field yawns ever wider. Never has the cumbersome Union Army so desperately needed a decisive, hard-nosed leader. It is at this critical moment that Lincoln places Ulysses S. Grant in command--and turns the tide of war. For Robert E. Lee, Gettysburg was an unspeakable disaster--compounded by the shattering loss of the fiery Stonewall Jackson two months before. Lee knows better than anyone that the South cannot survive a war of attrition. But with the total devotion of his generals--Longstreet, Hill, Stuart--and his unswerving faith in God, Lee is determined to fight to the bitter end. Here too is Joshua Chamberlain, the college professor who emerged as the Union hero of Gettysburg--and who will rise to become one of the greatest figures of the Civil War. Battle by staggering battle, Shaara dramatizes the escalating confrontation between Lee and Grant--complicated, heroic, deeply troubled men. From the costly Battle of the Wilderness to the agonizing siege of Petersburg to Lee's epoch-making surrender at Appomattox, Shaara portrays the riveting conclusion of the Civil War through the minds and hearts of the individuals who gave their last full measure. Full of human passion and the spellbinding truth of history, The Last Full Measure is the fitting capstone to a magnificent literary trilogy. The Last Full Measure Shaara, Jeff, Ballantine Books

 BetterWorldBooks.com
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Details of the book
The Last Full Measure

As The Last Full Measure opens, Gettysburg is past and the war advances to its third brutal year. On the Union side, the gulf between the politicians in Washington and the generals in the field yawns ever wider. Never has the cumbersome Union Army so desperately needed a decisive, hard-nosed leader. It is at this critical moment that Lincoln places Ulysses S. Grant in command - and turns the tide of the war. For Robert E. Lee, Gettysburg was an unspeakable disaster - compounded by the shattering loss of the fiery Stonewall Jackson two months before. Lee knows better than anyone that the South cannot survive a war of attrition. But with the total devotion of his generals - Longstreet, Hill, Stuart - and his unswerving faith in God, Lee is determined to fight to the bitter end. Battle by staggering battle, Shaara dramatizes the escalating confrontation between Lee and Grant - complicated, heroic, deeply troubled men.

Details of the book - The Last Full Measure


EAN (ISBN-13): 9780345404916
ISBN (ISBN-10): 0345404912
Hardcover
Paperback
Publishing year: 1998
Publisher: BALLANTINE BOOKS
576 Pages
Weight: 0,916 kg
Language: eng/Englisch

Book in our database since 2007-05-30T18:09:42-04:00 (New York)
Detail page last modified on 2019-03-24T17:07:17-04:00 (New York)
ISBN/EAN: 0345404912

ISBN - alternate spelling:
0-345-40491-2, 978-0-345-40491-6


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