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User is Always Right: A Practical Guide to Creating and Using Personas for the Web (Voices That Matter) - Steve Mulder
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Steve Mulder:

User is Always Right: A Practical Guide to Creating and Using Personas for the Web (Voices That Matter) - Paperback

ISBN: 0321434536

[SR: 156700], Taschenbuch, [EAN: 9780321434531], Pearson New Riders, Pearson New Riders, Book, [PU: Pearson New Riders], Pearson New Riders, How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we're making the right decisions based on the right information. This practical guide explains how to create and use personas to make your site more successful. The User Is Always Right: A Practical Guide to Creating and Using Personas takes you through each step of persona creation, including tips for conducting qualitative user research, new ways to apply quantitative research (such as surveys) to persona creation, various methods for generating persona segmentation, and proven techniques for making personas realistic. You'll also learn how to use personas effectively, from directing overall business strategy and prioritizing features and content to making detailed decisions about information architecture, content, and design., 62991011, Computer & Internet, 63910011, Apple, 63716011, Betriebssysteme, 63260011, Certification Central, 63595011, Datenbanken, 377645011, Digitale Fotografie & Video, 63904011, Digitale Musik, 1316655031, Dokumentenmanagement, 63647011, Grafikdesign, 63681011, Hardware, 63851011, Home Computing, 63336011, Informatik, 63462011, Microsoft, 377660011, Mobile & Wireless EDV, 63116011, Netzwerke, 63381011, Programmieren, 377670011, Projektmanagement, 377663011, Sicherheit & Verschlüsselung, 63160011, Software, 63549011, Spiel- & Strategieführer, 62992011, Webentwicklung, 63532011, Wirtschaft & Kultur, 54071011, Genres, 52044011, Fremdsprachige Bücher

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The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web - Steve Mulder; Ziv Yaar
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Steve Mulder; Ziv Yaar:

The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web - used book

ISBN: 0321434536

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How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we're making the right decisions based on the right information. This practical guide explains how to create and use personas to make your site more successful. The User Is Always Right: A Practical Guide to Creating and Using Personas takes you through each step of persona creation, including tips for conducting qualitative user research, new ways to apply quantitative research (such as surveys) to persona creation, various methods for generating persona segmentation, and proven techniques for making personas realistic. You'll also learn how to use personas effectively, from directing overall business strategy and prioritizing features and content to making detailed decisions about information architecture, content, and design. business and finance,business and investing,computer science,computers and technology,industries and professions,textbooks,user experience and usability,web design,web development and design,web services Web Design, New Riders

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The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web - Mulder, Steven / Yaar, Ziv
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Mulder, Steven / Yaar, Ziv:
The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web - used book

ISBN: 9780321434531

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How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we're making the right decisions based on the right information. This practical guide explains how to create and use personas to make your site more successful. The User Is Always Right: A Practical Guide to Creating and Using Personas takes you through each step of persona creation, including tips for conducting qualitative user research, new ways to apply quantitative research (such as surveys) to persona creation, various methods for generating persona segmentation, and proven techniques for making personas realistic. You'll also learn how to use personas effectively, from directing overall business strategy and prioritizing features and content to making detailed decisions about information architecture, content, and design. The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web Mulder, Steven / Yaar, Ziv, New Riders Publishing

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The user is always right - a practical guide to creating andusing personas for the web - Mulder, S. Yaar, Z.
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The user is always right - a practical guide to creating andusing personas for the web - new book

ISBN: 9780321434531

ID: 6d757fc1cc9c3a9864ac4905aafc3895

How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring were making the right decisions based on the right information. This practical guide explains how to create and use personas to make your site more successful. The User Is Always Right: A Practical Guide to Creating and Using Personas takes you through each step of persona creation, including tips for conducting qualitative user research, new ways to apply quantitative research (such as surveys) to persona creation, various methods for generating persona segmentation, and proven techniques for making personas realistic. Youll also learn how to use personas effectively, from directing overall business strategy and prioritizing features and content to making detailed decisions about information architecture, content, and design., [PU: Addison-Wesley]

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The User is Always Right: A Practical Guide to Creating and Using Personas for the Web - Steve Mulder
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Steve Mulder:
The User is Always Right: A Practical Guide to Creating and Using Personas for the Web - Paperback

ISBN: 9780321434531

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The User is Always Right: A Practical Guide to Creating and Using Personas for the Web The-User-is-Always-Right~~Steve-Mulder Technology Mobile/Graphics>Web Design>Web Design Paperback, New Riders

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Details of the book
The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web
Author:

Mulder, Steven

Title:

The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web

ISBN:

0321434536

How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we're making the right decisions based on the right information. This practical guide explains how to create and use personas to make your site more successful. The User Is Always Right: A Practical Guide to Creating and Using Personas takes you through each step of persona creation, including tips for conducting qualitative user research, new ways to apply quantitative research (such as surveys) to persona creation, various methods for generating persona segmentation, and proven techniques for making personas realistic. You'll also learn how to use personas effectively, from directing overall business strategy and prioritizing features and content to making detailed decisions about information architecture, content, and design.

Details of the book - The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web


EAN (ISBN-13): 9780321434531
ISBN (ISBN-10): 0321434536
Hardcover
Paperback
Publishing year: 2006
Publisher: NEW RIDERS PUBL
293 Pages
Weight: 0,422 kg
Language: eng/Englisch

Book in our database since 04.06.2007 23:58:53
Book found last time on 11.01.2017 16:57:30
ISBN/EAN: 0321434536

ISBN - alternate spelling:
0-321-43453-6, 978-0-321-43453-1

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