ISBN: 0312210841

Why is it that certain members of the human species routinely put their survival at risk by smoking cigarettes? Why is it that some females make walking a struggle for themselves by donni… More...

Why is it that certain members of the human species routinely put their survival at risk by smoking cigarettes? Why is it that some females make walking a struggle for themselves by donning high heel footwear? This book attempts to answer such questions. Such risky behaviors are obviously shaped by forces other than the instincts. Indeed, for no manifest genetic reason, humanity is constantly searching for a purpose to its existence; this search has led it to invent myths, art, rituals, languages, mathematics, science, and other truly remarkable things that set it apart from all other species. In this volume author Marcello Danesi shows us that the discipline that endeavors to understand the human meaning quest is known as semiotics. Danesi demonstrates how semiotics unravels the meanings of signs that make up the system of everyday life that we call a culture or a society. This book will engender in the reader the same kind of questioning and inquisitive frame of mind with which a semiotician approaches the subject matter of meaning. Basic semiotic ideas and analytical techniques are introduced via a seemingly fictional yet very telling scene, one which reveals a lot about the human need for meaning. The scene is a fashionable modern-day restaurant, and the fictional actions that occur allow Danesi to provide the semiotic version of the human drama in concrete terms. As Danesi argues, perhaps the greatest skill possessed by Homo Sapiens, literally the knowing animal, is communication,communication and journalism,communications,criticism and theory,education and reference,history and criticism,humanities,linguistics,literary criticism,literary criticism and collections Linguistics, Palgrave Macmillan<

ISBN: 0312210841

Why is it that certain members of the human species routinely put their survival at risk by smoking cigarettes? Why is it that some females make walking a struggle for themselves by donni… More...

Why is it that certain members of the human species routinely put their survival at risk by smoking cigarettes? Why is it that some females make walking a struggle for themselves by donning high heel footwear? This book attempts to answer such questions. Such risky behaviors are obviously shaped by forces other than the instincts. Indeed, for no manifest genetic reason, humanity is constantly searching for a purpose to its existence; this search has led it to invent myths, art, rituals, languages, mathematics, science, and other truly remarkable things that set it apart from all other species. In this volume author Marcello Danesi shows us that the discipline that endeavors to understand the human meaning quest is known as semiotics. Danesi demonstrates how semiotics unravels the meanings of signs that make up the system of everyday life that we call a culture or a society. This book will engender in the reader the same kind of questioning and inquisitive frame of mind with which a semiotician approaches the subject matter of meaning. Basic semiotic ideas and analytical techniques are introduced via a seemingly fictional yet very telling scene, one which reveals a lot about the human need for meaning. The scene is a fashionable modern-day restaurant, and the fictional actions that occur allow Danesi to provide the semiotic version of the human drama in concrete terms. As Danesi argues, perhaps the greatest skill possessed by Homo Sapiens, literally the knowing animal, is the communication,communication and journalism,communications,criticism and theory,education and reference,history and criticism,humanities,linguistics,literary criticism,literary criticism and collections Linguistics, Palgrave Macmillan<

ISBN: 9780312210847

Why do humans engage in risky and/or uncomfortable behaviors, such as smoking cigarettes and wearing high heel shoes? And why do we constantly seek meaning for our existence? Author Marce… More...

Why do humans engage in risky and/or uncomfortable behaviors, such as smoking cigarettes and wearing high heel shoes? And why do we constantly seek meaning for our existence? Author Marcello Danesi tells us the discipline to study the human quest for understanding is called semiotics. Here Danesi demonstrates semiotics via a fascinating fictional scenario. Media > Book, [PU: St Martin's Press]<

ISBN: 9780312210847

Palgrave Macmillan. Used - Good. Ships from Reno, NV. Former Library book. Shows some signs of wear, and may have some markings on the inside. 100% Money Back Guarantee. Shipped to over… More...

Palgrave Macmillan. Used - Good. Ships from Reno, NV. Former Library book. Shows some signs of wear, and may have some markings on the inside. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy!, Palgrave Macmillan<