1980, ISBN: 0271018542

From the 1930s to the 1980s, the capital of weightlifting in America was York, Pennsylvania, the home of the York Barbell Company. Bob Hoffman, the founder of York Barbell, propagated an … More...

From the 1930s to the 1980s, the capital of weightlifting in America was York, Pennsylvania, the home of the York Barbell Company. Bob Hoffman, the founder of York Barbell, propagated an ideology of success for Americans seeking physical improvement. Often called the "Father of World Weightlifting," Hoffman was a pioneer in marketing barbells and health foods. He popularized weight training and inaugurated a golden age of American weightlifting. Muscletown USApart biography, part business history, and part sports historychronicles how Hoffman made York the mecca of manly culture for millions of followers worldwide. Hoffman created his so-called muscle empire out of an oil-burner business that he started in the early 1920s. Within a decade, his passion for sport exceeded his need to produce oil burners and by the outset of the Depression he began manufacturing barbells at the factory. He soon discovered a willing public of aspiring weightlifters like himself who would buy not only barbells but also health and fitness products. Hoffman soon recruited a remarkable group of athletes, whom he tagged his "York Gang." He gave these men jobs in the factory, where they trained for national and international meets. Gradually, Hoffman emerged as one of the most prominent muscle peddlers in America, using his fame and fortune to promote competitive weightlifting, bodybuilding, and powerlifting. Muscletown USA reveals other innovations in which Hoffman played a major role, including weigh americas,biographies,business and investing,exercise and fitness,health,health fitness and dieting,history,history of sports,humanities,industries and professions Exercise & Fitness, Pennsylvania State University Press<

1999, ISBN: 9780271018546

Pennsylvania State Univ Pr (Txt), 1999-05-01. Hardcover. Very Good. Buy with confidence. Excellent Customer Service & Return policy. Ships Fast. Expedite Shipping Available., Pennsy… More...

Pennsylvania State Univ Pr (Txt), 1999-05-01. Hardcover. Very Good. Buy with confidence. Excellent Customer Service & Return policy. Ships Fast. Expedite Shipping Available., Pennsylvania State Univ Pr (Txt), 1999-05-01<

1999, ISBN: 9780271018546

Hardcover, Gebraucht, guter Zustand, Hardcover book in very good condition, no marking or highlighting except is missing dust jacket. Not ex-library., [PU: Pennsylvania State Univ Pr (Txt)]