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The Invisible Computer: Why Good Products Can Fail, the Personal Computer Is So Complex, and Information Appliances Are the Solution - Donald Norman
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Donald Norman:
The Invisible Computer: Why Good Products Can Fail, the Personal Computer Is So Complex, and Information Appliances Are the Solution - Paperback

ISBN: 0262640414

[SR: 1437501], Paperback, [EAN: 9780262640411], MIT Press, MIT Press, Book, [PU: MIT Press], 1999-09-30, MIT Press, Technologies have a life cycle, says Donald Norman, and companies and their products must change as they pass from youth to maturity. Alas, the computer industry thinks it is still in its rebellious teenage years, exulting in technical complexity. Customers want change. They are ready for products that offer convenience, ease of use, and pleasure. The technology should be invisible, hidden from sight.In this book, Norman shows why the computer is so difficult to use and why this complexity is fundamental to its nature. The only answer, says Norman, is to start over again, to develop information appliances that fit people's needs and lives. To do this companies must change the way they develop products. They need to start with an understanding of people: user needs first, technology last--the opposite of how things are done now. Companies need a human-centered development process, even if it means reorganizing the entire company. This book shows how., While Donald Norman acknowledges in The Invisible Computer that the personal computer allows for "flexibility and power," he also makes its limitations perfectly clear. Currently, computer users must navigate a sea of guidebooks, frequently asked questions (FAQs), and wizards to perform a task such as searching the Web or creating a spreadsheet. "The personal computer is perhaps the most frustrating technology ever," he writes. "It should be quiet, invisible, unobtrusive." His vision is that of the "information appliance", digital tools created to answer our specific needs, yet interconnected to allow communication between devices. His solution? "Design the tool to fit so well that the tool becomes a part of the task." He proposes using the PC as the infrastructure for devices hidden in walls, in car dashboards, and held in the palm of the hand. A word of caution: some of Norman's zealotry leads to a certain creepiness (global positioning body implants) and goofiness (electric-power-generating plants in shoes). His message, though, is reasonably situated in the concept that the tools should bend to fit us and our goals: we sit down to write, not to word process; to balance bank accounts, not to fill in cells on a spreadsheet. In evenly measuring out the future of humanity's technological needs--and the limitations of the PC's current incarnation--Norman presents a formidable argument for a renaissance of the information appliance. --Jennifer Buckendorff , 269531, Managers' Guides to Computing, 404214, E-Commerce, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268153, Economics, 268156, Econometrics, 268159, Economic Conditions, 268160, Economic Policy & Development, 506824, Economic Systems, 268163, History, 268164, International Economics, 268170, Labour, 268173, Macroeconomics, 268176, Microeconomics, 268177, Political Economy, 268178, Theory & Philosophy, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 659984, Forecasting, 268179, Professional Finance, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268315, Advertising, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 269279, Information Systems, 269349, Systems Analysis & Design, 269265, Computer Science, 71, Computing & Internet, 1025612, Subjects, 266239, Books, 14288281, Amazon, 14288271, Online Shopping, 14288081, Digital Lifestyle, 71, Computing & Internet, 1025612, Subjects, 266239, Books, 269655, Hardware, 269669, Handheld Computers, 269666, Macintosh, 404258, Network Hardware, 269668, PCs, 269672, Peripherals, 269676, Upgrading & Repairs, 71, Computing & Internet, 1025612, Subjects, 266239, Books, 496718, Media & Communication Industries, 270447, Film, 496724, Press & Journalism, 496720, Radio, 496722, Television, 275700, Communication Studies, 276411, Social Sciences, 60, Society, Politics & Philosophy, 1025612, Subjects, 266239, Books

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The Invisible Computer: Why Good Products Can Fail, the Personal Computer Is So Complex, and Information Appliances Are the Solution - Donald Norman
book is out-of-stock
(*)
Donald Norman:
The Invisible Computer: Why Good Products Can Fail, the Personal Computer Is So Complex, and Information Appliances Are the Solution - Paperback

ISBN: 0262640414

[SR: 1437501], Paperback, [EAN: 9780262640411], MIT Press, MIT Press, Book, [PU: MIT Press], 1999-09-30, MIT Press, Technologies have a life cycle, says Donald Norman, and companies and their products must change as they pass from youth to maturity. Alas, the computer industry thinks it is still in its rebellious teenage years, exulting in technical complexity. Customers want change. They are ready for products that offer convenience, ease of use, and pleasure. The technology should be invisible, hidden from sight.In this book, Norman shows why the computer is so difficult to use and why this complexity is fundamental to its nature. The only answer, says Norman, is to start over again, to develop information appliances that fit people's needs and lives. To do this companies must change the way they develop products. They need to start with an understanding of people: user needs first, technology last--the opposite of how things are done now. Companies need a human-centered development process, even if it means reorganizing the entire company. This book shows how., While Donald Norman acknowledges in The Invisible Computer that the personal computer allows for "flexibility and power," he also makes its limitations perfectly clear. Currently, computer users must navigate a sea of guidebooks, frequently asked questions (FAQs), and wizards to perform a task such as searching the Web or creating a spreadsheet. "The personal computer is perhaps the most frustrating technology ever," he writes. "It should be quiet, invisible, unobtrusive." His vision is that of the "information appliance", digital tools created to answer our specific needs, yet interconnected to allow communication between devices. His solution? "Design the tool to fit so well that the tool becomes a part of the task." He proposes using the PC as the infrastructure for devices hidden in walls, in car dashboards, and held in the palm of the hand. A word of caution: some of Norman's zealotry leads to a certain creepiness (global positioning body implants) and goofiness (electric-power-generating plants in shoes). His message, though, is reasonably situated in the concept that the tools should bend to fit us and our goals: we sit down to write, not to word process; to balance bank accounts, not to fill in cells on a spreadsheet. In evenly measuring out the future of humanity's technological needs--and the limitations of the PC's current incarnation--Norman presents a formidable argument for a renaissance of the information appliance. --Jennifer Buckendorff , 269531, Managers' Guides to Computing, 404214, E-Commerce, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268153, Economics, 268156, Econometrics, 268159, Economic Conditions, 268160, Economic Policy & Development, 506824, Economic Systems, 268163, History, 268164, International Economics, 268170, Labour, 268173, Macroeconomics, 268176, Microeconomics, 268177, Political Economy, 268178, Theory & Philosophy, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 659984, Forecasting, 268179, Professional Finance, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268315, Advertising, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 269279, Information Systems, 269349, Systems Analysis & Design, 269265, Computer Science, 71, Computing & Internet, 1025612, Subjects, 266239, Books, 14288281, Amazon, 14288271, Online Shopping, 14288081, Digital Lifestyle, 71, Computing & Internet, 1025612, Subjects, 266239, Books, 269655, Hardware, 269669, Handheld Computers, 269666, Macintosh, 404258, Network Hardware, 269668, PCs, 269672, Peripherals, 269676, Upgrading & Repairs, 71, Computing & Internet, 1025612, Subjects, 266239, Books, 496718, Media & Communication Industries, 270447, Film, 496724, Press & Journalism, 496720, Radio, 496722, Television, 275700, Communication Studies, 276411, Social Sciences, 60, Society, Politics & Philosophy, 1025612, Subjects, 266239, Books

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The Invisible Computer - Why Good Products Can Fail, the Personal Computer Is So Complex and Information Appliacnes are the Solution (Paper) - Norman, d.a.
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The Invisible Computer - Why Good Products Can Fail, the Personal Computer Is So Complex and Information Appliacnes are the Solution (Paper) - new book

ISBN: 9780262640411

ID: 8e0ce39a2cfe2b880cf49ab444ba9af7

Technologies have a life cycle, says Donald Norman, and companies and their products must change as they pass from youth to maturity. Alas, the computer industry thinks it is still in its rebellious teenage years, exulting in technical complexity. Customers want change. They are ready for products that offer convenience, ease of use, and pleasure. The technology should be invisible, hidden from sight. In this book, Norman shows why the computer is so difficult to use and why this complexity is fundamental to its nature. The only answer, says Norman, is to start over again, to develop information appliances that fit people's needs and lives. To do this companies must change the way they develop products. They need to start with an understanding of people: user needs first, technology last -- the opposite of how things are done now., [PU: MIT Press]

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The Invisible Computer: Why Good Products Can Fail, the Personal Computer Is So Complex, and Information Appliances Are the Solution
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The Invisible Computer: Why Good Products Can Fail, the Personal Computer Is So Complex, and Information Appliances Are the Solution - used book

ISBN: 9780262640411

ID: bcc8b4c0057b73548935749af0142b20

To suit today's computer market, Norman, an executive at Hewlett-Packard, shows that companies must start with an understanding of user needs first, and technology last--the opposite of how things are done now. 20 illustrations., [PU: MIT Press]

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The Invisible Computer: Why Good Products Can Fail, The Personal Computer Is So Complex And Information Appliances Are The Solution - Donald A Norman
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The Invisible Computer: Why Good Products Can Fail, The Personal Computer Is So Complex And Information Appliances Are The Solution - used book

ISBN: 9780262640411

ID: 67335226_us

Livre, [PU: MIT Press]

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Details of the book
The Invisible Computer: Why Good Products Can Fail, the Personal Computer Is So Complex, and Information Appliances Are the Solution

To suit today's computer market, Norman, an executive at Hewlett-Packard, shows that companies must start with an understanding of user needs first, and technology last--the opposite of how things are done now. 20 illustrations.

Details of the book - The Invisible Computer: Why Good Products Can Fail, the Personal Computer Is So Complex, and Information Appliances Are the Solution


EAN (ISBN-13): 9780262640411
ISBN (ISBN-10): 0262640414
Hardcover
Paperback
Publishing year: 1999
Publisher: MIT PR
316 Pages
Weight: 0,417 kg
Language: eng/Englisch

Book in our database since 01.04.2007 18:28:46
Book found last time on 05.11.2017 21:58:11
ISBN/EAN: 0262640414

ISBN - alternate spelling:
0-262-64041-4, 978-0-262-64041-1


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