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Consumer Trap : Big Business Marketing in American Life by Michael Dawson - Michael Dawson
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Consumer Trap : Big Business Marketing in American Life by Michael Dawson - used book

ISBN: 9780252028090

The Consumer Trap blows the lid off the trillion-dollar-a-year business marketing industry, explaining how it continues to soak up economic and environmental resources and dominate the pe… More...

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Michael Dawson:

The Consumer Trap: BIG BUSINESS MARKETING IN AMERICAN LIFE (History of Communication) - Paperback

ISBN: 9780252028090

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Michael Dawson:
The Consumer Trap: BIG BUSINESS MARKETING IN AMERICAN LIFE (History of Communication) - hardcover

ISBN: 9780252028090

University of Illinois Press. Hardcover. GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. P… More...

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The Consumer Trap: Big Business Marketing in American Life (History of Communication) - Dawson, Michael
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Dawson, Michael:
The Consumer Trap: Big Business Marketing in American Life (History of Communication) - hardcover

2003, ISBN: 9780252028090

University of Illinois Press, Gebundene Ausgabe, 203 Seiten, Publiziert: 2003-05-01T00:00:01Z, Produktgruppe: Book, Verkaufsrang: 17755, Handels-, Gesellschafts- & Wirtschaftsrecht, Recht… More...

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Dawson, Michael:
Consumer Trap : Big Business Marketing in American Life - used book

ISBN: 9780252028090

University of Illinois Press. Used - Very Good. Former Library book. Great condition for a used book! Minimal wear., University of Illinois Press, 3

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The Consumer Trap: Big Business Marketing in American Life (History of Communication)

The Consumer Trap blows the lid off the trillion-dollar-a-year business marketing industry, explaining how it continues to soak up economic and environmental resources and dominate the personal lives of citizens. Flouting conventional mainstream and radical thinking about consumer culture, Michael Dawson reveals how corporate marketing embodies and extends into personal life the scientific management principles famously enunciated by Frederick Winslow Taylor, whose earliest disciples predicted the big business marketing revolution. After revealing why corporate capitalism fuels an ever-increasing marketing race, Dawson provides a step-by-step account of how this behemoth works and expands. Using firsthand evidence, he explains in detail how big business marketing campaigns penetrate and profoundly affect the lives of ordinary Americans. Dawson argues that if people are to escape the costly consumer trap set by the overclass, they will need to renew class struggle from below, inventing new institutions for democratically governing and implementing major economic decisions. A blueprint for reinventing the study and debate of the sociocultural effects of corporate marketing practices, The Consumer Trap makes big business marketing a target of direct historical and sociological scrutiny.

Details of the book - The Consumer Trap: Big Business Marketing in American Life (History of Communication)


EAN (ISBN-13): 9780252028090
ISBN (ISBN-10): 0252028090
Hardcover
Paperback
Publishing year: 2003
Publisher: University of Illinois Press

Book in our database since 2008-03-15T03:22:40-04:00 (New York)
Detail page last modified on 2022-03-20T07:05:07-04:00 (New York)
ISBN/EAN: 0252028090

ISBN - alternate spelling:
0-252-02809-0, 978-0-252-02809-0
Alternate spelling and related search-keywords:
Book author: michael dawson
Book title: american business, history marketing, the trap, consumer trap, the big five for life


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