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The Consumer Trap: BIG BUSINESS MARKETING IN AMERICAN LIFE (History of Communication) - Michael Dawson
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Michael Dawson:

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ISBN: 0252028090

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The Consumer Trap" blows the lid off the trillion-dollar-a-year business marketing industry, explaining how it continues to soak up economic and environmental resources and dominate the personal lives of citizens. Flouting conventional mainstream and radical thinking about consumer culture, Michael Dawson reveals how corporate marketing embodies and extends into personal life the scientific management principles famously enunciated by Frederick Winslow Taylor, whose earliest disciples predicted the big business marketing revolution. After revealing why corporate capitalism fuels an ever-increasing marketing race, Dawson provides a step-by-step account of how this behemoth works and expands. Using firsthand evidence, he explains in detail how big business marketing campaigns penetrate and profoundly affect the lives of ordinary Americans. Dawson argues that if people are to escape the costly consumer trap set by the over-class, they will need to renew class struggle from below, inventing new institutions for democratically governing and implementing major economic decisions. A blueprint for reinventing the study and debate of the socio-cultural effects of corporate marketing practices, "The Consumer Trap" makes big business marketing a target of direct historical and sociological scrutiny. business,business and investing,consumer behavior,law,marketing,marketing and sales,popular economics,research Marketing & Sales, University of Illinois Press

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The Consumer Trap: Big Business Marketing in American Life - Dawson, Michael
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Dawson, Michael:

The Consumer Trap: Big Business Marketing in American Life - used book

ISBN: 9780252028090

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The Consumer Trap blows the lid off the trillion-dollar-a-year business marketing industry, explaining how it continues to soak up economic and environmental resources and dominate the personal lives of citizens. Flouting conventional mainstream and radical thinking about consumer culture, Michael Dawson reveals how corporate marketing embodies and extends into personal life the scientific management principles famously enunciated by Frederick Winslow Taylor, whose earliest disciples predicted the big business marketing revolution. After revealing why corporate capitalism fuels an ever-increasing marketing race, Dawson provides a step-by-step account of how this behemoth works and expands. Using firsthand evidence, he explains in detail how big business marketing campaigns penetrate and profoundly affect the lives of ordinary Americans. Dawson argues that if people are to escape the costly consumer trap set by the overclass, they will need to renew class struggle from below, inventing new institutions for democratically governing and implementing major economic decisions. A blueprint for reinventing the study and debate of the sociocultural effects of corporate marketing practices, The Consumer Trap makes big business marketing a target of direct historical and sociological scrutiny. The Consumer Trap: Big Business Marketing in American Life Dawson, Michael, University of Illinois Press

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The Consumer Trap: BIG BUSINESS MARKETING IN AMERICAN LIFE (History of Communication) - Michael Dawson
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Michael Dawson:
The Consumer Trap: BIG BUSINESS MARKETING IN AMERICAN LIFE (History of Communication) - used book

2003

ISBN: 0252028090

ID: 18847065083

[EAN: 9780252028090], Gebraucht, guter Zustand, [PU: University of Illinois Press], Business & Economics|Commerce, Business & Economics|Marketing|General, Shows some signs of wear, and may have some markings on the inside.

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The Consumer Trap: BIG BUSINESS MARKETING IN AMERICAN LIFE (History of Communication) - Dawson, Michael
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Dawson, Michael:
The Consumer Trap: BIG BUSINESS MARKETING IN AMERICAN LIFE (History of Communication) - hardcover

ISBN: 0252028090

ID: 21073510693

[EAN: 9780252028090], Gebraucht, guter Zustand, [PU: University of Illinois Press], Business & Economics|Commerce, Business & Economics|Marketing|General, Book has some visible wear on the binding, cover, pages.

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The Consumer Trap: BIG BUSINESS MARKETING IN AMERICAN LIFE (History of Communication) - Michael Dawson
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Michael Dawson:
The Consumer Trap: BIG BUSINESS MARKETING IN AMERICAN LIFE (History of Communication) - hardcover

2003, ISBN: 9780252028090

ID: 461414625

University of Illinois Press, 2003-05-05. Hardcover. Good. Buy with confidence. Excellent Customer Service & Return policy. Ships Fast. 24*7 Customer Service., University of Illinois Press, 2003-05-05

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Details of the book
The Consumer Trap: Big Business Marketing in American Life
Author:

Dawson, Michael

Title:

The Consumer Trap: Big Business Marketing in American Life

ISBN:

0252028090

The Consumer Trap blows the lid off the trillion-dollar-a-year business marketing industry, explaining how it continues to soak up economic and environmental resources and dominate the personal lives of citizens. Flouting conventional mainstream and radical thinking about consumer culture, Michael Dawson reveals how corporate marketing embodies and extends into personal life the scientific management principles famously enunciated by Frederick Winslow Taylor, whose earliest disciples predicted the big business marketing revolution. After revealing why corporate capitalism fuels an ever-increasing marketing race, Dawson provides a step-by-step account of how this behemoth works and expands. Using firsthand evidence, he explains in detail how big business marketing campaigns penetrate and profoundly affect the lives of ordinary Americans. Dawson argues that if people are to escape the costly consumer trap set by the overclass, they will need to renew class struggle from below, inventing new institutions for democratically governing and implementing major economic decisions. A blueprint for reinventing the study and debate of the sociocultural effects of corporate marketing practices, The Consumer Trap makes big business marketing a target of direct historical and sociological scrutiny.

Details of the book - The Consumer Trap: Big Business Marketing in American Life


EAN (ISBN-13): 9780252028090
ISBN (ISBN-10): 0252028090
Hardcover
Publishing year: 2003
Publisher: University of Illinois Press

Book in our database since 15.03.2008 08:22:40
Book found last time on 28.12.2016 12:52:34
ISBN/EAN: 0252028090

ISBN - alternate spelling:
0-252-02809-0, 978-0-252-02809-0

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