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Electronic Media Management, Revised - Peter Pringle; Michael F Starr
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Peter Pringle; Michael F Starr:

Electronic Media Management, Revised - used book

ISBN: 024080872X

ID: 3218739

The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing. arts music and photography,business,business and finance,business and investing,communication,communication and journalism,communication and media studies,communications,economics,education and reference Performing Arts, Focal Press

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Electronic Media Management, Revised - Pringle; Peter
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Electronic Media Management, Revised - new book

ISBN: 9780240808727

ID: 9780240808727R

No Synopsis Available Electronic Media Management, Revised, 9780240808727, Book, Textbook Books > Education & Reference > Communication, Focal Press

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Electronic Media Management, Revised - Peter Pringle
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Peter Pringle:
Electronic Media Management, Revised - Paperback

ISBN: 9780240808727

ID: 9780240808727

Electronic Media Management, Revised Electronic-Media-Management-Revised~~Peter-Pringle Science/Tech>Engineering>Communic Engr Paperback, Taylor & Francis

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Electronic Media Management - Peter Pringle; Michael F. Starr
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Peter Pringle; Michael F. Starr:
Electronic Media Management - Paperback

2006, ISBN: 9780240808727

ID: 7358657

[ED: 5], 5th Revised edition, Softcover, Buch, [PU: Focal Press]

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Electronic Media Management - Peter Pringle
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Peter Pringle:
Electronic Media Management - new book

ISBN: 024080872X

ID: 024080872X

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Details of the book
Electronic Media Management
Author:

Pringle, Peter K.; Starr, Michael F.

Title:

Electronic Media Management

ISBN:

024080872X

The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing. *The most complete book on broadcast and cable management *The only book that examines the management of non-commercial radio and television stations *The only book that examines ways of assuming ownership of a broadcast station or cable system

Details of the book - Electronic Media Management


EAN (ISBN-13): 9780240808727
ISBN (ISBN-10): 024080872X
Paperback
Publishing year: 2006
Publisher: FOCAL PR
415 Pages
Weight: 0,789 kg
Language: eng/Englisch

Book in our database since 05.06.2007 10:14:01
Book found last time on 23.02.2017 17:13:35
ISBN/EAN: 024080872X

ISBN - alternate spelling:
0-240-80872-X, 978-0-240-80872-7

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