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How Brands Grow: What Marketers Don't Know - Byron Sharp
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Byron Sharp:

How Brands Grow: What Marketers Don't Know - hardcover

ISBN: 0195573560

[SR: 74638], Hardcover, [EAN: 9780195573565], Oxford University Press, Oxford University Press, Book, [PU: Oxford University Press], Oxford University Press, This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application. The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contrary to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based., 2700, Consumer Behavior, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 2709, Research, 2702, Marketing, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 491624, Marketing, 468220, Business & Finance, 465600, New, Used & Rental Textbooks, 2349030011, Specialty Boutique, 283155, Books

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How Brands Grow: What Marketers Don't Know - Sharp, Richard Ed. / Sharp, Byron
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Sharp, Richard Ed. / Sharp, Byron:

How Brands Grow: What Marketers Don't Know - used book

ISBN: 9780195573565

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This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application. The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contrary to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based. How Brands Grow: What Marketers Don't Know Sharp, Richard Ed. / Sharp, Byron, Oxford University Press, USA

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How brands grow what marketers don't know - Sharp, B.
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Sharp, B.:
How brands grow what marketers don't know - new book

ISBN: 9780195573565

ID: f6286dfc564ae9412e3030a228df49da

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application. The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contra to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based., [PU: Oxford University Press]

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How Brands Grow - Byron Sharp
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Byron Sharp:
How Brands Grow - new book

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[ED: Buch], [PU: Oxford University Press], Neuware - This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands., [SC: 0.00], Neuware, gewerbliches Angebot, 239x164x27 mm, [GW: 599g]

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How Brands Grow - Byron Sharp
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Details of the book
How Brands Grow
Author:

Sharp, Byron

Title:

How Brands Grow

ISBN:

0195573560

Brings science to marketing with practical findings that have been replicated, explained and generalised into 'laws' we can rely on. Provides insight for all business professionals to market their brands effectively. Author from University of South Australia.

Details of the book - How Brands Grow


EAN (ISBN-13): 9780195573565
ISBN (ISBN-10): 0195573560
Hardcover
Publishing year: 2010
Publisher: Oxford University Press
246 Pages
Weight: 0,599 kg
Language: eng/Englisch

Book in our database since 12.01.2007 10:24:53
Book found last time on 06.02.2017 18:24:41
ISBN/EAN: 0195573560

ISBN - alternate spelling:
0-19-557356-0, 978-0-19-557356-5

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