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Sales and Marketing for Travel and Tourism - Davidoff, Doris S. Davidoff, Philip G.
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Davidoff, Doris S. Davidoff, Philip G.:

Sales and Marketing for Travel and Tourism - Paperback

1994, ISBN: 9780137865185

Pearson, Paperback, Auflage: 2, 304 Seiten, Publiziert: 1994-01-04T00:00:01Z, Produktgruppe: Book, Hersteller-Nr.: illustrations, 0.52 kg, Careers, Business, Finance & Law, Subjects, Book… More...

Gut Shipping costs:Usually dispatched within 3 to 4 days. Real shipping costs can differ from the ones shown here. (EUR 5.73) Smaller World Future
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Sales and Marketing for Travel and Tourism - Davidoff, Doris S. Davidoff, Philip G.
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Davidoff, Doris S. Davidoff, Philip G.:

Sales and Marketing for Travel and Tourism - Paperback

1994, ISBN: 9780137865185

Pearson, Paperback, Auflage: 2, 304 Seiten, Publiziert: 1994-01-04T00:00:01Z, Produktgruppe: Book, Hersteller-Nr.: illustrations, 0.52 kg, Careers, Business, Finance & Law, Subjects, Book… More...

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Sales and Marketing for Travel and Tourism - Davidoff, Philip G. Davidoff, Doris S.
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Davidoff, Philip G. Davidoff, Doris S.:
Sales and Marketing for Travel and Tourism - Paperback

1994

ISBN: 9780137865185

Pearson, Taschenbuch, Auflage: 2, 304 Seiten, Publiziert: 1994-01-01T00:00:01Z, Produktgruppe: Buch, Hersteller-Nr.: illustrations, 1.15 kg, Hotel & Gastronomie, Branchen & Berufe, Busine… More...

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Davidoff, Doris S.:
Sales and Marketing for Travel and Tourism (2nd Edition) - Paperback

1994, ISBN: 9780137865185

Paperback, Access codes and supplements are not guaranteed with used items. May be an ex-library book., Used, good, [PU: Pearson]

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Davidoff, Doris S, and Davidoff, Philip G:
Sales and Marketing for Travel and Tourism (2nd Edition) - Paperback

1994, ISBN: 9780137865185

PAPERBACK, New book, [PU: Prentice-Hall]

Shipping costs: EUR 0.00 Hawthorne, CA, Media Smart
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Bibliographic data of the best matching book

Details of the book
Sales and Marketing for Travel and Tourism
Author:
Title:
ISBN:

013786518X


1. Introduction. 2. Nature of the Tourism Product. 3. Psychology of the Traveler. 4. Market Research. 5. Image. 6. The Marketing Mix in Travel and Tourism. 7. Pricing. 8. Communications. 9. Relationship Marketing. 10. Adverstising, Publicity, and Promotion. 11. Using Adverstising Effectively. 12. The Sales Function in the Travel Industry. 13. Sales Techniques. 14. Service-The Most Important Marketing Tool. 15. Technology in Marketing. 16. Marketing in Travel and Tourism-Present and Future.

Details of the book - Sales and Marketing for Travel and Tourism


EAN (ISBN-13): 9780137865185
ISBN (ISBN-10): 013786518X
Paperback
Publishing year: 1994
Publisher: Pearson
304 Pages
Language: eng/Englisch

Book in our database since 2008-03-22T21:30:22-04:00 (New York)
Detail page last modified on 2022-09-24T13:57:47-04:00 (New York)
ISBN/EAN: 013786518X

ISBN - alternate spelling:
0-13-786518-X, 978-0-13-786518-5
Alternate spelling and related search-keywords:
Book author: davidoff
Book title: travel tourism marketing

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