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Sales and Marketing for Travel and Tourism - Doris S. Davidoff; Philip G. Davidoff
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Doris S. Davidoff; Philip G. Davidoff:

Sales and Marketing for Travel and Tourism - used book

ISBN: 013786518X

Text for undergraduates courses in travel/tourism sales and marketing.Based on the anuthors' years of expertise in the travel field and owning and operating a travel agency, this book is … More...

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Sales and Marketing for Travel and Tourism - Davidoff, Philip G. / Davidoff, Doris S.
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Davidoff, Philip G. / Davidoff, Doris S.:

Sales and Marketing for Travel and Tourism - used book

ISBN: 9780137865185

Text for undergraduates courses in travel/tourism sales and marketing.Based on the anuthors' years of expertise in the travel field and owning and operating a travel agency, this book is … More...

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3
Sales and Marketing for Travel and Tourism (2nd Edition) - Davidoff, Doris S.; Davidoff, Philip G.
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Davidoff, Doris S.; Davidoff, Philip G.:
Sales and Marketing for Travel and Tourism (2nd Edition) - Paperback

1993

ISBN: 013786518X

[EAN: 9780137865185], Gebraucht, guter Zustand, [SC: 21.39], [PU: Pearson, U.S.A.], TEXT, Business & Economics|Industries|Hospitality, Travel & Tourism, 013786518X 357 pages. Unmarked. Mo… More...

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Doris S. Davidoff, Philip G. Davidoff:
Sales and Marketing for Travel and Tourism (2nd Edition) - Paperback

1994, ISBN: 9780137865185

Trade paperback, Gebraucht, sehr guter Zustand, Great condition for a used book! Minimal wear. Shipped to over one million happy customers. Your purchase benefits world literacy!, [PU: Pe… More...

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Doris S. Davidoff, Philip G. Davidoff:
Sales and Marketing for Travel and Tourism (2nd Edition) - used book

ISBN: 9780137865185

Prentice Hall. Used - Very Good. Great condition for a used book! Minimal wear., Prentice Hall

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Details of the book
Sales and Marketing for Travel and Tourism

1. Introduction. 2. Nature of the Tourism Product. 3. Psychology of the Traveler. 4. Market Research. 5. Image. 6. The Marketing Mix in Travel and Tourism. 7. Pricing. 8. Communications. 9. Relationship Marketing. 10. Adverstising, Publicity, and Promotion. 11. Using Adverstising Effectively. 12. The Sales Function in the Travel Industry. 13. Sales Techniques. 14. Service-The Most Important Marketing Tool. 15. Technology in Marketing. 16. Marketing in Travel and Tourism-Present and Future.

Details of the book - Sales and Marketing for Travel and Tourism


EAN (ISBN-13): 9780137865185
ISBN (ISBN-10): 013786518X
Paperback
Publishing year: 1994
Publisher: Prentice Hall
304 Pages
Language: eng/Englisch

Book in our database since 2008-03-22T21:30:22-04:00 (New York)
Detail page last modified on 2018-08-02T07:02:15-04:00 (New York)
ISBN/EAN: 013786518X

ISBN - alternate spelling:
0-13-786518-X, 978-0-13-786518-5


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