ISBN: 9780130946454

The purpose of this clearly-written and fun book is to provide travel professionals with an easy-to-learn method of mastering the Internet so that they can immediately apply their new ski… More...

The purpose of this clearly-written and fun book is to provide travel professionals with an easy-to-learn method of mastering the Internet so that they can immediately apply their new skills to their jobs. Using the " NAVIGATE" method, a specific set of instructions, the author creatively shows travel professionals how to use the Internet to their advantage by translating the features of technology into useable knowledge. " NAVIGATE" is an acronym for Net knowledge, Access to the world, Validate Information, GDS access and/or by-pass tool, Add services, Tap into your target market, and Evolve. The topics in the book range from the history and applications of the Internet, its terminology, Internet security, privacy, legal and social issues, to why agents should utilize the Internet, Netiquette, validating and finding information, useful Websites for travel professionals, technology options, competition, tapping into a target market, and e-marketing opportunities. This book is appropriate for front-line to management-level travel professionals within the various sectors of the travel industry, including employees of travel schools, tourist boards, travel agencies, travel agency networks/consortiums, airlines, car rental companies, hotel and hospitality corporations, rail tour operators, cruise companies, and wholesale companies. Navigate the Net: A Comprehensive Learning Experience for Travel Professionals Houser, Shelly M. "Travel professionals become Internauts by using the NAVIGATE method!" This travel-industry specific publication introduces the unique, easy-to-implement "NAVIGATE" method to help travel professionals gain the knowledge they need to master new technology as the Internet continues to change and evolve. The "NAVIGATE" method is a specific set of instructions to show travel professionals how to use the Internet to their advantage--in other words, to become Internauts--by means of a fun, easy-to-use, practical approach. Application of the Internet Communication Tool Information Access Tool Information Access Tool GDS Access and/or By-pass Tool Direct Booking Tool Marketing Tool Step in NAVIGATE Process Net Knowledge Access to the World Validate Information Information GDS access and/or by-pass Add Services Tap your Target Market Evolve<

2002, ISBN: 0130946451, Lieferbar binnen 4-6 Wochen Shipping costs:Versandkostenfrei innerhalb der BRD

Internationaler Buchtitel. In englischer Sprache. Verlag: Prentice Hall, 270 Seiten, L=235mm, B=180mm, H=14mm, Gew.=426gr, [GR: 27870 - TB/Wirtschaft/Einzelne Wirtschaftszweige], [SW: - … More...

Internationaler Buchtitel. In englischer Sprache. Verlag: Prentice Hall, 270 Seiten, L=235mm, B=180mm, H=14mm, Gew.=426gr, [GR: 27870 - TB/Wirtschaft/Einzelne Wirtschaftszweige], [SW: - Textbooks], Kartoniert/Broschiert, Klappentext: "Travel professionals become Internauts by using the NAVIGATE method!" This travel-industry specific publication introduces the unique, easy-to-implement "NAVIGATE" method to help travel professionals gain the knowledge they need to master new technology as the Internet continues to change and evolve. The "NAVIGATE" method is a specific set of instructions to show travel professionals how to use the Internet to their advantage--in other words, to become Internauts--by means of a fun, easy-to-use, practical approach. Application of the Internet Communication Tool Information Access Tool Information Access Tool GDS Access and/or By-pass Tool Direct Booking Tool Marketing Tool Step in NAVIGATE Process Net Knowledge Access to the World Validate Information Information GDS access and/or by-pass Add Services Tap your Target Market Evolve "Travel professionals become Internauts by using the NAVIGATE method!" This travel-industry specific publication introduces the unique, easy-to-implement "NAVIGATE" method to help travel professionals gain the knowledge they need to master new technology as the Internet continues to change and evolve. The "NAVIGATE" method is a specific set of instructions to show travel professionals how to use the Internet to their advantage--in other words, to become Internauts--by means of a fun, easy-to-use, practical approach. Application of the Internet Communication Tool Information Access Tool Information Access Tool GDS Access and/or By-pass Tool Direct Booking Tool Marketing Tool Step in NAVIGATE Process Net Knowledge Access to the World Validate Information Information GDS access and/or by-pass Add Services Tap your Target Market Evolve<