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Lowest price: 22.91 €, highest price: 229.05 €, average price: 102.03 €
Strategic Management of Technology and Innovation - Robert Burgelman, Clayton Christensen, Steven Wheelwright
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Robert Burgelman, Clayton Christensen, Steven Wheelwright:
Strategic Management of Technology and Innovation - new book

ISBN: 9780073381541

ID: 978007338154

The 5th Edition of Strategic Management of Technology and Innovation by Burgelman, Christensen, and Wheelwright continues its unmatched tradition of market leadership, by using a combination of text, readings, and cases to bring to life the latest business research on these critical business challenges. Strategic Management of Technology and Innovation takes the perspective of the general manager at the product line, business unit, and corporate levels. The book not only examines each of these levels in some detail, but also addresses the interaction between the different levels of general management - for example, the fit between product strategy and business unit strategy, and the link between business and corporate level technology strategy. Each part of the book starts with an introductory chapter laying out an overall framework and offering a brief discussion of key tools and findings from existing literature. The remainder of each part offers a selected handful of seminar readings and case studies. Almost all of the cases deal with recent events and situations, including several that are concerned with the impact of the Internet. A few classics have been retained, however, because they capture a timeless issue or problem in such a definitive way that the historical date of their writing is irrelevant. Robert Burgelman, Clayton Christensen, Steven Wheelwright, Books, Business and Finance, Strategic Management of Technology and Innovation Books>Business and Finance, McGraw-Hill Education

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Strategic Management of Technology and Innovation - Robert Burgelman, Clayton Christensen, Steven Wheelwright
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Robert Burgelman, Clayton Christensen, Steven Wheelwright:
Strategic Management of Technology and Innovation - used book

ISBN: 0073381543

ID: 6084197

The 5th Edition of Strategic Management of Technology and Innovation by Burgelman, Christensen, and Wheelwright continues its unmatched tradition of market leadership, by using a combination of text, readings, and cases to bring to life the latest business research on these critical business challenges. Strategic Management of Technology and Innovation takes the perspective of the general manager at the product line, business unit, and corporate levels. The book not only examines each of these levels in some detail, but also addresses the interaction between the different levels of general management - for example, the fit between product strategy and business unit strategy, and the link between business and corporate level technology strategy. Each part of the book starts with an introductory chapter laying out an overall framework and offering a brief discussion of key tools and findings from existing literature. The remainder of each part offers a selected handful of seminar readings and case studies. Almost all of the cases deal with recent events and situations, including several that are concerned with the impact of the Internet. A few "classics" have been retained, however, because they capture a timeless issue or problem in such a definitive way that the historical date of their writing is irrelevant. accounting,business,business and finance,business and investing,business and management,business mathematics,computer science,computer technology,computers and technology,economics Software, McGraw-Hill Education

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Strategic Management of Technology & Innovation
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Strategic Management of Technology & Innovation - used book

ISBN: 9780073381541

ID: 9780073381541Rent90

The 5th Edition of Strategic Management of Technology and Innovation by Burgelman, Christensen, and Wheelwright continues its unmatched tradition of market leadership, by using a combination of text, readings, and cases to bring to life the latest business research on these critical business challenges. Strategic Management of Technology and Innovation takes the perspective of the general manager at the product line, business unit, and corporate levels. The book not only examines each of these levels in some detail, but also addresses the interaction between the different levels of general management - for example, the fit between product strategy and business unit strategy, and the link between business and corporate level technology strategy. Each part of the book starts with an introductory chapter laying out an overall framework and offering a brief discussion of key tools and findings from existing literature. The remainder of each part offers a selected handful of seminar readings and case studies. Almost all of the cases deal with recent events and situations, including several that are concerned with the impact of the Internet. A few classics have been retained, however, because they capture a timeless issue or problem in such a definitive way that the historical date of their writing is irrelevant. Media > Books, McGraw-Hill

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Strategic Management of Technology and Innovation - Robert A. Burgelman, Clayton M. Christensen, Steven C Wheelwright
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Robert A. Burgelman, Clayton M. Christensen, Steven C Wheelwright:
Strategic Management of Technology and Innovation - hardcover

2008, ISBN: 0073381543

[SR: 685713], Hardcover, [EAN: 9780073381541], McGraw-Hill Education, McGraw-Hill Education, Book, [PU: McGraw-Hill Education], 2008-08-01, McGraw-Hill Education, 268290, Management, 659904, Balanced Scorecard, 268302, Budgeting & Finance, 659902, Business Process Reengineering, 659908, Call Centre Management, 659906, Change Management, 659910, Distribution, 659912, Human Resources, 268305, Information Management, 659926, Knowledge Management, 268098, Management Accounting, 268295, Management Science, 659930, Management Skills, 268306, Office Management, 268296, Operational Research, 268297, Organisational Theory & Behaviour, 268308, Production & Quality Control, 268298, Project Management, 268309, Purchasing & Supply, 268299, Quality Assurance & Total Quality Management, 268321, Sales & Marketing Management, 659964, Six Sigma, 268150, Strategy, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 269279, Information Systems, 269349, Systems Analysis & Design, 269265, Computer Science, 71, Computing & Internet, 1025612, Subjects, 266239, Books, 922358, Productivity, 922314, Production, Manufacturing & Operational, 278115, Engineering & Technology, 57, Science & Nature, 1025612, Subjects, 266239, Books

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Strategic Management of Technology and Innovation - Robert A. Burgelman, Clayton M. Christensen, Steven C Wheelwright
book is out-of-stock
(*)
Robert A. Burgelman, Clayton M. Christensen, Steven C Wheelwright:
Strategic Management of Technology and Innovation - hardcover

2008, ISBN: 0073381543

[SR: 685713], Hardcover, [EAN: 9780073381541], McGraw-Hill Education, McGraw-Hill Education, Book, [PU: McGraw-Hill Education], 2008-08-01, McGraw-Hill Education, 268290, Management, 659904, Balanced Scorecard, 268302, Budgeting & Finance, 659902, Business Process Reengineering, 659908, Call Centre Management, 659906, Change Management, 659910, Distribution, 659912, Human Resources, 268305, Information Management, 659926, Knowledge Management, 268098, Management Accounting, 268295, Management Science, 659930, Management Skills, 268306, Office Management, 268296, Operational Research, 268297, Organisational Theory & Behaviour, 268308, Production & Quality Control, 268298, Project Management, 268309, Purchasing & Supply, 268299, Quality Assurance & Total Quality Management, 268321, Sales & Marketing Management, 659964, Six Sigma, 268150, Strategy, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 269279, Information Systems, 269349, Systems Analysis & Design, 269265, Computer Science, 71, Computing & Internet, 1025612, Subjects, 266239, Books, 922358, Productivity, 922314, Production, Manufacturing & Operational, 278115, Engineering & Technology, 57, Science & Nature, 1025612, Subjects, 266239, Books

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Details of the book
Strategic Management of Technology and Innovation
Author:

Burgelman, Robert A.; Christensen, Clayton M.; Wheelwright, Steven C.

Title:

Strategic Management of Technology and Innovation

ISBN:

Strategic Management of Technology and Innovation

Details of the book - Strategic Management of Technology and Innovation


EAN (ISBN-13): 9780073381541
ISBN (ISBN-10): 0073381543
Hardcover
Paperback
Publishing year: 2008
Publisher: MCGRAW HILL BOOK CO
1280 Pages
Weight: 2,431 kg
Language: eng/Englisch

Book in our database since 09.01.2008 06:51:10
Book found last time on 30.04.2017 23:44:09
ISBN/EAN: 0073381543

ISBN - alternate spelling:
0-07-338154-3, 978-0-07-338154-1


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