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MARKETING MANAGEMENT - J. Paul Peter; Jr, James Donnelly
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J. Paul Peter; Jr, James Donnelly:
MARKETING MANAGEMENT - used book

ISBN: 0073381136

ID: 5652682

Marketing Management, 9/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students' knowledge of marketing management and to advance their skills in utilizing this knowledge to develop and maintain successful marketing strategies. The six stage learning approach is the focus of the seven unique sections of the book. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout. business and finance,business and investing,education and reference,management,management and leadership,marketing,marketing and sales,reference,textbooks Marketing & Sales, McGraw-Hill/Irwin

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Marketing Management - Peter, J. Paul / Peter J., Paul / Donnelly, James, Jr.
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Peter, J. Paul / Peter J., Paul / Donnelly, James, Jr.:
Marketing Management - used book

ISBN: 9780073381138

ID: 273521

Marketing Management, 9/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students' knowledge of marketing management and to advance their skills in utilizing this knowledge to develop and maintain successful marketing strategies. The six stage learning approach is the focus of the seven unique sections of the book. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout. Marketing Management Peter, J. Paul / Peter J., Paul / Donnelly, James, Jr., Irwin/McGraw-Hill

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MARKETING MANAGEMENT - J. Paul Peter, Jr,James Donnelly
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J. Paul Peter, Jr,James Donnelly:
MARKETING MANAGEMENT - used book

ISBN: 9780073381138

ID: 707471971

McGraw-Hill/Irwin. Used - Acceptable. Shows definite wear, and perhaps considerable marking on inside. Find out why millions of customers rave about Better World Books. Experience the best customer care and a 100% satisfaction guarantee., McGraw-Hill/Irwin

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Marketing Management - Peter, J. Paul; Donnelly, Jr, James
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Peter, J. Paul; Donnelly, Jr, James:
Marketing Management - hardcover

ISBN: 9780073381138

ID: 9780073381138R

No Synopsis Available Marketing Management, 9780073381138, Book, Textbook Books > Business & Economics > Marketing, Advertising, and Sales, McGraw-Hill/Irwin

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Marketing Management - Peter, J. Paul; Donnelly, Jr, James
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Peter, J. Paul; Donnelly, Jr, James:
Marketing Management - hardcover

2008, ISBN: 9780073381138

ID: 12475624838

Hardcover, Gebraucht, Dust Cover Missing. Biggest little used bookstore in the world., [PU: McGraw-Hill/Irwin]

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Details of the book
Marketing Management

Marketing Management, 9/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students' knowledge of marketing management and to advance their skills in utilizing this knowledge to develop and maintain successful marketing strategies. The six stage learning approach is the focus of the seven unique sections of the book. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout.

Details of the book - Marketing Management


EAN (ISBN-13): 9780073381138
ISBN (ISBN-10): 0073381136
Hardcover
Publishing year: 2008
Publisher: MCGRAW HILL BOOK CO
800 Pages
Weight: 1,588 kg
Language: eng/Englisch

Book in our database since 20.05.2008 07:21:05
Book found last time on 22.11.2017 09:37:57
ISBN/EAN: 0073381136

ISBN - alternate spelling:
0-07-338113-6, 978-0-07-338113-8


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