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Sports Marketing - Sam Fullerton
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Sam Fullerton:
Sports Marketing - used book

ISBN: 007338111X

ID: 7208192

Sports Marketing presents this field as a new discipline, helping readers gain a stronger understanding of how to apply marketing strategies and tactics within the sports marketing environment.. . Fullerton crafted this new text to present the discipline of sports marketing in two broad perspectives. The first part of the text (Chapters 3 - 14) examines using a sports platform as a foundation for the marketing of non-sports products, including examples such as Tiger Woods' endorsement of Tag Heuer watches and Coca-Cola's sponsorship of soccer's World Cup. The second part of the text (Chapters 15 - 22) deals with the marketing of sports products, increasing media audiences, increasing live attendance, the selling of sports-related products, and more.. . This is not simply a basic marketing text using sports examples. This new title fills a gap for this newly recognized course area by presenting a strong business perspective through its content. It looks at the economic impact of the industry and identifies an array of career opportunities for students interested in sports marketing. There is comprehensive coverage of how sports are used as a marketing platform and an abundance of real-world national and international examples to support the material. . . business and finance,business and investing,education and reference,hospitality travel and tourism,industries and professions,marketing,marketing and sales,sales,sales and selling,sports and entertainment Marketing & Sales, McGraw-Hill Higher Education

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e-Study Guide for - Reviews, Cram101 Textbook
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Reviews, Cram101 Textbook:
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ISBN: 9780073381114

ID: 9781467275453

Sports Marketing by Sam Fullerton, ISBN 9780073381114, Sports Marketing by Sam Fullerton, ISBN 9780073381114, [KW: EPUB ,EDUCATION , GENERAL] EPUB ,EDUCATION , GENERAL, [PU: McGraw Hill]

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Sports Marketing - Fullerton, Sam
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Fullerton, Sam:
Sports Marketing - used book

2009, ISBN: 007338111X

ID: 15355230684

[EAN: 9780073381114], [PU: McGraw-Hill Education], Business & Economics|Marketing|General, Used Book. Shipped from UK in 4 to 14 days. Established seller since 2000.

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Sports Marketing - Fullerton, Sam
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Fullerton, Sam:
Sports Marketing - hardcover

2009, ISBN: 9780073381114

ID: 12880923840

Hard cover, Good., Glued binding. Paper over boards. 670 p. Contains: Illustrations, black & white, Figures., Boston, MA, [PU: Irwin/McGraw-Hill]

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Sports Marketing - Fullerton, Sam
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Fullerton, Sam:
Sports Marketing - hardcover

2009, ISBN: 007338111X

ID: 12977241055

[EAN: 9780073381114], New book, [PU: McGraw-Hill/Irwin], Business & Economics|Marketing|General

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Details of the book
Sports Marketing

Offers an introduction to the field of sports marketing and examines how marketers use sports as a platform for developing their strategies and tactics. This book provides coverage of the marketing of sports products, increasing media audiences and live attendance, the selling of sports-related products, and more.

Details of the book - Sports Marketing


EAN (ISBN-13): 9780073381114
ISBN (ISBN-10): 007338111X
Hardcover
Publishing year: 2009
Publisher: MCGRAW HILL BOOK CO
670 Pages
Weight: 1,415 kg
Language: eng/Englisch

Book in our database since 22.01.2009 12:30:18
Book found last time on 24.06.2017 21:53:38
ISBN/EAN: 007338111X

ISBN - alternate spelling:
0-07-338111-X, 978-0-07-338111-4


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