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Contemporary Advertising - William Arens, Michael Weigold, Christian Arens
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William Arens, Michael Weigold, Christian Arens:
Contemporary Advertising - hardcover

2008, ISBN: 9780073381077

ID: 13896668570

Hard cover, Gebraucht, sehr guter Zustand, Former Library book. Great condition for a used book! Minimal wear. Shipped to over one million happy customers. Your purchase benefits world literacy!, [PU: Irwin/McGraw-Hill]

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Contemporary Advertising - William Arens, Michael Weigold, Christian Arens
book is out-of-stock
(*)
William Arens, Michael Weigold, Christian Arens:
Contemporary Advertising - hardcover

2008, ISBN: 9780073381077

ID: 581470315

McGraw-Hill/Irwin, 2008-10-24. 12. Hardcover. Used:Good. Buy with confidence. Excellent Customer Service & Return policy. Ships Fast. Expedite Shipping Available., McGraw-Hill/Irwin, 2008-10-24

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Contemporary Advertising - William Arens; Michael Weigold; Christian Arens
book is out-of-stock
(*)
William Arens; Michael Weigold; Christian Arens:
Contemporary Advertising - hardcover

2008, ISBN: 9780073381077

ID: 457809958

McGraw-Hill/Irwin, 2008-10-24. Hardcover. Good. Buy with confidence. Excellent Customer Service & Return policy. Ships Fast. Expedite Shipping Available., McGraw-Hill/Irwin, 2008-10-24

Used or antiquarian book Biblio.com
Ergodebooks
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Contemporary Advertising - William Arens; Michael Weigold; Christian Arens
book is out-of-stock
(*)
William Arens; Michael Weigold; Christian Arens:
Contemporary Advertising - hardcover

2008, ISBN: 9780073381077

ID: 457809958

McGraw-Hill/Irwin, 2008-10-24. Hardcover. Good. Buy with confidence. Excellent Customer Service & Return policy. Ships Fast. 24*7 Customer Service., McGraw-Hill/Irwin, 2008-10-24

Used or antiquarian book Biblio.com
Ergodebooks
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Contemporary Advertising - William Arens, Michael Weigold, Christian Arens
book is out-of-stock
(*)
William Arens, Michael Weigold, Christian Arens:
Contemporary Advertising - used book

2008, ISBN: 0073381071

ID: 22084607808

[EAN: 9780073381077], Gebraucht, sehr guter Zustand, [PU: McGraw-Hill/Irwin], Former Library book. Great condition for a used book! Minimal wear.

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Better World Books, Mishawaka, IN, U.S.A. [51315977] [Rating: 5 (von 5)]
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Details of the book
Contemporary Advertising

"Contemporary Advertising, 12/e" is one of the best-selling advertising texts in this field. Known as the "coffee table book" for Advertising, it is known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.

Details of the book - Contemporary Advertising


EAN (ISBN-13): 9780073381077
ISBN (ISBN-10): 0073381071
Hardcover
Publishing year: 2008
Publisher: MCGRAW HILL BOOK CO
724 Pages
Weight: 1,814 kg
Language: eng/Englisch

Book in our database since 18.09.2008 09:13:58
Book found last time on 02.05.2017 20:50:42
ISBN/EAN: 0073381071

ISBN - alternate spelling:
0-07-338107-1, 978-0-07-338107-7


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