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Essentials of Marketing Research - Jr., Joseph Hair; Mary Wolfinbarger; Robert Bush; David Ortinau
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Jr., Joseph Hair; Mary Wolfinbarger; Robert Bush; David Ortinau:

Essentials of Marketing Research - used book

ISBN: 0073381020

ID: 4760738

Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. Essentials of Marketing Research gives your students a strong command of market research principles, while being short enough to use alongside your favorite cases or projects. business,business and finance,business and investing,education and reference,marketing,marketing and sales,research,textbooks Marketing & Sales, McGraw-Hill/Irwin

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Essentials of Marketing Research - Jr., Joseph F. Hair, Mary Wolfinbarger, Robert P Bush, David J. Ortinau
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Jr., Joseph F. Hair, Mary Wolfinbarger, Robert P Bush, David J. Ortinau:

Essentials of Marketing Research - used book

ISBN: 9780073381022

ID: 745874872

McGraw-Hill/Irwin. Used - Good. Ships from the UK. Former Library book. Shows some signs of wear, and may have some markings on the inside. 100% Money Back Guarantee. Your purchase also supports literacy charities., McGraw-Hill/Irwin

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Essentials of Marketing Research - Jr., Joseph F. Hair, Mary Wolfinbarger, Robert P Bush, David J. Ortinau
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Jr., Joseph F. Hair, Mary Wolfinbarger, Robert P Bush, David J. Ortinau:
Essentials of Marketing Research - First edition

2008

ISBN: 0073381020

ID: 19632135908

[EAN: 9780073381022], Gebraucht, guter Zustand, [PU: McGraw-Hill/Irwin], Business & Economics|Marketing|Research, Former Library book. Shows some signs of wear, and may have some markings on the inside.

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Essentials of Marketing Research - Jr. Hair, Mary Wolfinbarger, Robert Bush, David Ortinau
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Jr. Hair, Mary Wolfinbarger, Robert Bush, David Ortinau:
Essentials of Marketing Research - Paperback

ISBN: 9780073381022

ID: 882678390

McGraw-Hill/Irwin. Paperback. POOR. Acceptable copy with heavy wear to cover and pages. Pages have writing and or highlighting. Might be an ex-library copy and not include CD or accessories., McGraw-Hill/Irwin

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Essentials of Marketing Research - Hair, Jr., Joseph; Wolfinbarger, Mary; Bush, Robert; Ortinau, David
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Hair, Jr., Joseph; Wolfinbarger, Mary; Bush, Robert; Ortinau, David:
Essentials of Marketing Research - Paperback

2007, ISBN: 9780073381022

ID: 13700185589

Softcover, Gebraucht, guter Zustand, Book has some visible wear on the binding, cover, pages. Biggest little used bookstore in the world., [PU: McGraw-Hill/Irwin]

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Details of the book
Essentials of Marketing Research
Author:

Hair, Joseph F. , Jr.; Wolfinbarger, Mary F.; Ortinau, David J.

Title:

Essentials of Marketing Research

ISBN:

0073381020

"Essentials of Marketing Research" concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. "Essentials of Marketing Research" gives your students a strong command of market research principles, while being short enough to use alongside your favorite cases or projects.

Details of the book - Essentials of Marketing Research


EAN (ISBN-13): 9780073381022
ISBN (ISBN-10): 0073381020
Paperback
Publishing year: 2007
Publisher: IRWIN/MCGRAW HILL
382 Pages
Weight: 0,667 kg
Language: eng/Englisch

Book in our database since 23.01.2008 17:09:47
Book found last time on 23.03.2017 20:00:01
ISBN/EAN: 0073381020

ISBN - alternate spelling:
0-07-338102-0, 978-0-07-338102-2

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