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The Hero and the Outlaw: Building Extraordinary Brands through the Power of Archetypes Margaret Mark Author
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The Hero and the Outlaw: Building Extraordinary Brands through the Power of Archetypes Margaret Mark Author - new book

ISBN: 9780071364157

A brand’s meaning—how it resonates in the public heart and mind—is a company’s most valuable competitive advantage. Yet, few companies really know how brand meanin… More...

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Mark, Margaret, and Pearson, Carol:

The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes - hardcover

2001, ISBN: 9780071364157

Hard cover, Fine., Sewn binding. Cloth over boards. 400 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Ha… More...

Shipping costs: EUR 3.64 Columbia, MD, GreatBookPrices
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The Hero and the Outlaw - Mark, Margaret Pearson, Carol S.
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Mark, Margaret Pearson, Carol S.:
The Hero and the Outlaw - hardcover

2001

ISBN: 9780071364157

[ED: Gebunden], [PU: McGraw-Hill Professional], Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful br… More...

Shipping costs:Versandkostenfrei, Versand nach Deutschland. (EUR 0.00) Moluna GmbH
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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes - Margaret Mark
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Margaret Mark:
The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes - hardcover

2001, ISBN: 0071364153

Binding : Gebundene Ausgabe, Label : Mcgraw-Hill Professional, Publisher : Mcgraw-Hill Professional, NumberOfItems : 1, medium : Gebundene Ausgabe, numberOfPages : 384, publicationDate : … More...

Nr. M00071364153. Shipping costs:, , DE. (EUR 0.00)
5
The Hero and the Outlaw - Margaret Mark, Carol Pearson
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Margaret Mark, Carol Pearson:
The Hero and the Outlaw - hardcover

ISBN: 9780071364157

hardback, [PU: McGraw Hill]

in stock. Shipping costs:Usually dispatched within 48 hours. (EUR 7.51) Blackwells.co.uk

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Details of the book
The Hero and the Outlaw: Building Extraordinary Brands through the Power of Archetypes Margaret Mark Author

A brand's meaning--how it resonates in the public heart and mind--is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies to: - Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand - Harness the power of the archetype to align corporate strategy to sustain competitive advantage

Details of the book - The Hero and the Outlaw: Building Extraordinary Brands through the Power of Archetypes Margaret Mark Author


EAN (ISBN-13): 9780071364157
ISBN (ISBN-10): 0071364153
Hardcover
Paperback
Publishing year: 2001
Publisher: McGraw Hill LLC Core >2 >T
384 Pages
Weight: 0,744 kg
Language: eng/Englisch

Book in our database since 2007-04-26T18:13:42-04:00 (New York)
Detail page last modified on 2023-11-09T09:38:35-05:00 (New York)
ISBN/EAN: 0071364153

ISBN - alternate spelling:
0-07-136415-3, 978-0-07-136415-7
Alternate spelling and related search-keywords:
Book author: pearson carol, margaret way, mark hill, caro, mark power
Book title: archetype, power brand, buildings and power, the hero more, the hero within, from zero hero, the power now, building better brands, hero and the outlaw building extraordinary brands through the power archetypes


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