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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes - Margaret Mark, Carol S. Pearson
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Margaret Mark, Carol S. Pearson:

The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes - new book

ISBN: 9780071364157

This book describes a system of meaning management, the first-ever systematic approach to successful brand meaning. 'This book illuminates the most ancient grooves in our mental architect… More...

No. 9780071364157. Shipping costs:4, (EUR 3.42)
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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes - new book

ISBN: 9780071364157

A brand's meaning?how it resonates in the public heart and mind?is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage i… More...

Nr. 9780071364157. Shipping costs:, , zzgl. Versandkosten., plus shipping costs
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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes - Margaret Mark
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Margaret Mark:
The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes - hardcover

ISBN: 9780071364157

Hardback, [PU: McGraw-Hill Education - Europe], Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful br… More...

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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes - new book

ISBN: 9780071364157

Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most... Books, [PU: McGraw H… More...

Nr. 5094069. Shipping costs:, , zzgl. Versandkosten. (EUR 10.42)
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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes - Margaret Mark; Carol Pearson
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Margaret Mark; Carol Pearson:
The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes - hardcover

2001, ISBN: 9780071364157

Buch, Hardcover, [PU: McGraw-Hill Professional], McGraw-Hill Professional, 2001

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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

A brand's meaning--how it resonates in the public heart and mind--is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies to: - Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand - Harness the power of the archetype to align corporate strategy to sustain competitive advantage

Details of the book - The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes


EAN (ISBN-13): 9780071364157
ISBN (ISBN-10): 0071364153
Hardcover
Paperback
Publishing year: 2001
Publisher: McGraw-Hill Professional
384 Pages
Weight: 0,744 kg
Language: eng/Englisch

Book in our database since 2007-04-26T18:13:42-04:00 (New York)
Detail page last modified on 2021-05-02T20:04:16-04:00 (New York)
ISBN/EAN: 0071364153

ISBN - alternate spelling:
0-07-136415-3, 978-0-07-136415-7


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