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Emotion Marketing: The Hallmark Way of Winning Customers for Life - Scott Robinette,Claire Brand
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Emotion Marketing: The Hallmark Way of Winning Customers for Life - new book

ISBN: 9780071364140

'Hallmark opens a door to a strategy that all businesspersons know is critical but are unwilling to admit publicly...This book provides solid direction on how to tap the power of emotion … More...

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Emotion Marketing: The Hallmark Way of Winning Customers for Life - Robinette, Scott / Brand, Claire / Lenz, Vicki
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Robinette, Scott / Brand, Claire / Lenz, Vicki:

Emotion Marketing: The Hallmark Way of Winning Customers for Life - used book

ISBN: 9780071364140

"Hallmark opens a door to a strategy that all businesspersons know is critical but are unwilling to admit publicly.... This book provides solid direction on how to tap the power of emotio… More...

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Scott Robinette, Claire Brand, Don Hall Jr., Vicki Lenz:
Emotion Marketing: The Hallmark Way of Winning Customers for Life - hardcover

ISBN: 9780071364140

McGraw-Hill Education. Hardcover. GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible… More...

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Hall Jr., Don,Lenz, Vicki,Brand, Claire,Robinette, Scott:
Emotion Marketing: The Hallmark Way of Winning Customers for Life - hardcover

2000, ISBN: 9780071364140

McGraw-Hill Education, 2000-12-30. Hardcover. Very Good. 1.2000 in x 9.0000 in x 6.1000 in., McGraw-Hill Education, 2000-12-30, 3

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Emotion Marketing: The Hallmark Way of Winning Customers for Life - Scott Robinette; Claire Brand
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Scott Robinette; Claire Brand:
Emotion Marketing: The Hallmark Way of Winning Customers for Life - hardcover

2000, ISBN: 9780071364140

Hardcover, Buch, [PU: McGraw-Hill Professional]

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Details of the book
Emotion Marketing: The Hallmark Way of Winning Customers for Life

"Hallmark opens a door to a strategy that all businesspersons know is critical but are unwilling to admit publicly.... This book provides solid direction on how to tap the power of emotion to gain competitive advantage."--J. Michael McIntyre, Sr. Vice President, Hunter Business Group, LLCOne of the oldest and most beloved brands in the world, Hallmark wrote the book on customer loyalty. To its millions of fiercely loyal customers, world-wide, the Hallmark brand stands for much more than greeting cards; it stands for the feelings of a lifetime, a continuity with the past, and a hope for the future. In "Emotion Marketing," Hallmark insiders reveal, for the first time, the original Emotional Marketing strategies behind their company's enduring success.Customer loyalty remains as slippery as ever for most companies despite vast sums spent on ambitious loyalty programs, relationship management schemes, and one-to-one marketing initiatives. Desperate for an answer to the loyalty conundrum, many leading firms have turned to Hallmark. More than any other company, Hallmark has come to symbolize the ability to capture and hold that most elusive item of all--the customer's heart.Now find out what they know in "Emotion Marketing," the groundbreaking book that reveals the customer loyalty secrets of one of the world's most beloved and most emulated brands.Written by leaders of the Hallmark Loyalty Marketing Group, "Emotion Marketing" provides business readers with their first in-depth analysis of Hallmark's ability to forge lasting emotional bonds with a huge and devoted customer base that spans generations. More importantly, it describes original Emotion Marketing principles andtechniques that you can put to work in your company.You'll learn about the power of "caring" and how it provides the missing link between customer satisfaction and customer loyalty. You'll learn about the ValueStar(sm), a powerful tool that helps businesses deliver the righ

Details of the book - Emotion Marketing: The Hallmark Way of Winning Customers for Life


EAN (ISBN-13): 9780071364140
ISBN (ISBN-10): 0071364145
Hardcover
Publishing year: 2000
Publisher: McGraw-Hill Professional
247 Pages
Weight: 0,572 kg
Language: eng/Englisch

Book in our database since 2007-06-06T04:55:32-04:00 (New York)
Detail page last modified on 2021-04-27T09:30:55-04:00 (New York)
ISBN/EAN: 0071364145

ISBN - alternate spelling:
0-07-136414-5, 978-0-07-136414-0


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