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Michael R. Czinkota:

International Marketing Strategy: Environmental Assessment and Entry Strategies: A Reader (Dryden Press Series in Marketing) - Paperback

ISBN: 0030983738

[SR: 4564121], Taschenbuch, [EAN: 9780030983733], South-Western, South-Western, Book, [PU: South-Western], South-Western, 58288011, Weltweit, 58319011, Marketing, 58316011, Marketing & Ve… More...

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Michael R. Czinkota:

International Marketing Strategy: Environmental Assessment and Entry Strategies: A Reader (Dryden Press Series in Marketing) - Paperback

ISBN: 0030983738

[SR: 4548372], Taschenbuch, [EAN: 9780030983733], South-Western, South-Western, Book, [PU: South-Western], South-Western, 58288011, Weltweit, 58319011, Marketing, 58316011, Marketing & Ve… More...

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Michael R. Czinkota:
International Marketing Strategy: Environmental Assessment and Entry Strategies: A Reader (Dryden Press Series in Marketing) - Paperback

ISBN: 0030983738

[SR: 4548372], Taschenbuch, [EAN: 9780030983733], South-Western, South-Western, Book, [PU: South-Western], South-Western, 58288011, Weltweit, 58319011, Marketing, 58316011, Marketing & Ve… More...

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Ilkka A. Ronkainen; Michael R. Czinkota:
International Marketing Strategy - Paperback

ISBN: 0030983738

[EAN: 9780030983733], Gebraucht, sehr guter Zustand, [PU: Dryden Press], A copy that has been read, but remains in excellent condition. Pages are intact and are not marred by notes or hig… More...

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Czinkota, Michael R. and Ronkainen, Ilkka A.:
International Marketing Strategy: A Reader (Dryden Press Series in Marketing) - Paperback

1993, ISBN: 0030983738

[EAN: 9780030983733], [PU: South-Western], Business & Economics|Exports & Imports, Business & Economics|General, Fast Dispatch. Expedited UK Delivery Available. Excellent Customer Service.

  - Shipping costs: EUR 2.24 Bookbarn International, Bristol, SOM, United Kingdom [11757] [Rating: 5 (von 5)]

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This reader deals with the environment, external and internal strategic dimensions and implementation considerations from the viewpoint of the new entrant into the international market. Exporting, from the standpoint of both smaller and medium-sized firms, is given primary emphasis. Features: * Theoretical and pragmatic viewpoints are reflected, to encourage a thorough understanding of foreign market entry requirements, opportunities and strategies. * The first section, on the environment, outlines the growing interdependencies and linkages that make all firms part of international marketing. Trading blocs and international trade relationships are illustrated using the EC, the former communist bloc, the U.S. and Japan as examples. * Government assistance to firms in the start-up phase of international market entry is highlighted in the second section. These chapters include overviews of export promotion, with detail on who is helped and who isn't. * Chapter 8 presents a detailed study of a state government's efforts in export promotion. * Part 3 studies the factors affecting a firm's decision to internationalize or not. It also deals with the challenges that might be unfamiliar to firms which only market domestically. * Part 4 examines cost factors and competitive factors in light of globalized marketing. Product development, distribution, and trading companies are also among the topics included in this discussion of the impact of globalization.

Details of the book - International Marketing Strategy: A Reader (Dryden Press Series in Marketing)


EAN (ISBN-13): 9780030983733
ISBN (ISBN-10): 0030983738
Paperback
Publishing year: 1993
Publisher: South-Western

Book in our database since 2007-10-16T09:31:44-04:00 (New York)
Detail page last modified on 2018-11-22T10:16:21-05:00 (New York)
ISBN/EAN: 0030983738

ISBN - alternate spelling:
0-03-098373-8, 978-0-03-098373-3
Alternate spelling and related search-keywords:
Book author: czinkota, ronkainen
Book title: international marketing strategy, market entry strategies


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