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International Marketing Strategy (Dryden Press Series in Marketing) - Michael R. Czinkota, Ilkka A. Ronkainen
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Michael R. Czinkota, Ilkka A. Ronkainen:
International Marketing Strategy (Dryden Press Series in Marketing) - Paperback

ISBN: 0030983738

[SR: 12013359], Paperback, [EAN: 9780030983733], Harcourt, Harcourt, Book, [PU: Harcourt], Harcourt, This reader deals with the environment, external and internal strategic dimensions and implementation considerations from the viewpoint of the new entrant into the international market. Exporting, from the standpoint of both smaller and medium-sized firms, is given primary emphasis. Features: * Theoretical and pragmatic viewpoints are reflected, to encourage a thorough understanding of foreign market entry requirements, opportunities and strategies. * The first section, on the environment, outlines the growing interdependencies and linkages that make all firms part of international marketing. Trading blocs and international trade relationships are illustrated using the EC, the former communist bloc, the U.S. and Japan as examples. * Government assistance to firms in the start-up phase of international market entry is highlighted in the second section. These chapters include overviews of export promotion, with detail on who is helped and who isn't. * Chapter 8 presents a detailed study of a state government's efforts in export promotion. * Part 3 studies the factors affecting a firm's decision to internationalize or not. It also deals with the challenges that might be unfamiliar to firms which only market domestically. * Part 4 examines cost factors and competitive factors in light of globalized marketing. Product development, distribution, and trading companies are also among the topics included in this discussion of the impact of globalization., 1043856, Environmental Economics, 2581, Economics, 3, Business & Money, 1000, Subjects, 283155, Books, 2675, Management & Leadership, 2735, Business Ethics, 2678, Consolidation & Merger, 2679, Decision-Making & Problem Solving, 16244401, Distribution & Warehouse Management, 2680, Industrial, 2648, Information Management, 2682, Leadership, 2683, Management, 2684, Management Science, 2685, Motivational, 2686, Negotiating, 2687, Operations Research, 2689, Planning & Forecasting, 2690, Pricing, 2691, Production & Operations, 271578011, Project Management, 2692, Quality Control, 2553, Strategy & Competition, 2694, Systems & Planning, 2695, Teams, 2696, Total Quality Management, 2697, Training, 3, Business & Money, 1000, Subjects, 283155, Books, 2705, Global, 2702, Marketing, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books

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International Marketing Strategy: A Reader (Dryden Press Series in Marketing) - Ronkainen, Ilkka A.
book is out-of-stock
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Ronkainen, Ilkka A.:
International Marketing Strategy: A Reader (Dryden Press Series in Marketing) - Paperback

ISBN: 0030983738

ID: 12005538075

[EAN: 9780030983733], Gebraucht, sehr guter Zustand, The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged., [PU: Holt, Rinehart and Winston]

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International Marketing Strategy: A Reader (Dryden Press Series in Marketing)
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International Marketing Strategy: A Reader (Dryden Press Series in Marketing) - used book

1993, ISBN: 9780030983733

ID: f062ff5e8eb19f42a51b9febace60801

Binding:Taschenbuch,Label:South-Western,Publisher:South-Western,NumberOfItems:1,medium:Taschenbuch,numberOfPages:400,publicationDate:1993-12-01,ISBN:0030983738 Taschenbuch, [PU: Holt, Rinehart and Winston]

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International Marketing Strategy: A Reader (Dryden Press Series in Marketing)
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International Marketing Strategy: A Reader (Dryden Press Series in Marketing) - used book

1993, ISBN: 9780030983733

ID: f062ff5e8eb19f42a51b9febace60801

Binding:Taschenbuch,Label:South-Western,Publisher:South-Western,NumberOfItems:1,medium:Taschenbuch,numberOfPages:400,publicationDate:1993-12-01,ISBN:0030983738 Taschenbuch, South-Western

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International Marketing Strategy: A Reader (Dryden Press Series in Marketing)
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International Marketing Strategy: A Reader (Dryden Press Series in Marketing) - used book

1993, ISBN: 9780030983733

ID: f062ff5e8eb19f42a51b9febace60801

Medium:Taschenbuch,Erscheinungsdatum:1993-12-01,Seitenzahl:400,Label:South-Western,Herausgeber:South-Western Taschenbuch, [PU: Holt, Rinehart and Winston]

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Details of the book
International Marketing Strategy: A Reader (Dryden Press Series in Marketing)
Author:

Michael R. Czinkota, Ilkka A. Ronkainen

Title:

International Marketing Strategy: A Reader (Dryden Press Series in Marketing)

ISBN:

Details of the book - International Marketing Strategy: A Reader (Dryden Press Series in Marketing)


EAN (ISBN-13): 9780030983733
ISBN (ISBN-10): 0030983738
Paperback
Publishing year: 1993
Publisher: South-Western

Book in our database since 16.10.2007 15:31:44
Book found last time on 04.08.2016 04:15:57
ISBN/EAN: 0030983738

ISBN - alternate spelling:
0-03-098373-8, 978-0-03-098373-3


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