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Lowest price: 4.20 €, highest price: 199.80 €, average price: 88.17 €
Marketing Research: Methodological Foundations - Gilbert A. Churchill
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Gilbert A. Churchill:

Marketing Research: Methodological Foundations - used book

1970, ISBN: 0030983665

ID: 2333329

This best-selling text prepares students for effective decision making in employment through its managerial perspective on the quantitative and qualitative aspects of marketing research. Churchill's unique organisation allows students to develop an appreciation of the six steps of the research process. With a flexible, modular design and numerous examples and cases, this book provides an unequalled balance of theory and practice. Features: * The text organization follows the classic six stages in the research process, which defined the way the course was taught when Churchill's first edition was introduced in the 1970s. * A modular design enhances teaching flexibility by placing some of the more difficult material in appendices immediately after each chapter. * Supporting data bases reflect actual company experiences included in the text and provide students with first-hand experience in analyzing statistical problems. New to this edition: * Over 25 percent of the cases are new and another 30 percent have been revised. * Increased emphasis on the international aspects of the marketing research. * Careful attention has been paid to the current impact of technology and decision support systems in the field of marketing research. * A new video case, designed to be viewed in short, topical segments, illustrates key textual points and encourages interactive learning. * "Research Realities" detail applications of new information technology in the general field of marketing re business,business and finance,business and investing,education and reference,marketing,marketing and sales,research,textbooks Marketing & Sales, Harcourt College Pub

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Marketing Research: Methodological Foundations. - Gilbert A. Churchill Jr.
book is out-of-stock
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Gilbert A. Churchill Jr.:

Marketing Research: Methodological Foundations. - hardcover

1995, ISBN: 0030983665

ID: 168716

6. Aufl./6th edition ill. OPappband / Hardcover. Book in ENGLISH. (entwert. Archivstempel auf der Impressumseite, Rückenschildchen - sonst sehr gutes sauberes Ex. / ex-archive copy in good clean condition, old stamp inside) Versand D: 4,95 EUR, [PU:Orlando / New York: The Dryden Press, 1995, 6. Aufl./6th edition, 1070 S./pp., m. Tab., 23,4 x 20 cm, ill. OPappband / Hardcover. (0030983665)]

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Antiquariat Horst Herkner, 16775 Löwenberger Land
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(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
Marketing Research: Methodological Foundations. - Gilbert A. Churchill Jr.
book is out-of-stock
(*)
Gilbert A. Churchill Jr.:
Marketing Research: Methodological Foundations. - hardcover

1995

ISBN: 0030983665

ID: 168716

6. Aufl./6th edition ill. OPappband / Hardcover. Pappband Book in ENGLISH. (entwert. Archivstempel auf der Impressumseite, Rückenschildchen - sonst sehr gutes sauberes Ex. / ex-archive copy in good clean condition, old stamp inside) ohne Angabe, [PU:Orlando / New York: The Dryden Press, 1995, 6. Aufl./6th edition, 1070 S./pp., m. Tab., 23,4 x 20 cm, ill. OPappband / Hardcover. (0030983665)]

Used Book Achtung-Buecher.de
Antiquariat Horst Herkner Hofbuchhandlung Löwenberg, 16775 Löwenberger Land
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Marketing Research: Methodological Foundations - A. Churchill, Gilbert
book is out-of-stock
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A. Churchill, Gilbert:
Marketing Research: Methodological Foundations - hardcover

1995, ISBN: 0030983665

ID: 295510

Gebundene Ausgabe 1070 Seiten Gebundene Ausgabe ex Library Book / aus einer wissenschaftlichen Bibliothek gebraucht; gut, [PU:South-Western, Division of Thomson Learning,]

Used Book Achtung-Buecher.de
Mosakowski & Stiasny GbR Frank Stiasny, 61197 Florstadt
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(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
Marketing Research: Methodological Foundations - A. Churchill, Gilbert
book is out-of-stock
(*)
A. Churchill, Gilbert:
Marketing Research: Methodological Foundations - hardcover

1995, ISBN: 9780030983665

ID: 295510

1070 Seiten Gebundene Ausgabe ex Library Book / aus einer wissenschaftlichen Bibliothek Versand D: 2,90 EUR, [PU:South-Western, Division of Thomson Learning,]

Used Book Buchfreund.de
Mosakowski & Stiasny GbR, 61197 Florstadt
Shipping costs:Versandkosten innerhalb der BRD (EUR 2.90)
Details...
(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.