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Consumer Behavior - John C. Mowen
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John C. Mowen:

Consumer Behavior - hardcover

ISBN: 0023846011

Gebundene Ausgabe, [EAN: 9780023846014], Macmillan USA, Macmillan USA, Book, [PU: Macmillan USA], Macmillan USA, 58325011, Forschung, 58319011, Marketing, 58316011, Marketing & Verkauf, 5… More...

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John C. Mowen:

Consumer Behavior - hardcover

1989, ISBN: 9780023846014

Hardcover, Neubuch, Buy with confidence. Excellent Customer Service & Return policy. Ships Fast. 24*7 Customer Service., [PU: Macmillan USA]

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Mowen, John C.:
Consumer Behavior - used book

ISBN: 0023846011

[EAN: 9780023846014], Gebraucht, 1520 Gramm., [PU: Collier Books; Collier Macmillan]

  - NOT NEW BOOK. Shipping costs: EUR 2.00 medimops, Berlin, Germany [55410863] [Rating: 4 (von 5)]
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John C. Mowen:
Consumer Behavior - hardcover

1989, ISBN: 0023846011

[EAN: 9780023846014], Neubuch, [PU: Macmillan USA], Books

  - NEW BOOK. Shipping costs: EUR 14.60 Ergodebooks, RICHMOND, TX, U.S.A. [8304062] [Rating: 4 (von 5)]
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Mowen, John C:
Consumer Behavior - used book

ISBN: 9780023846014

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Consumer Behavior
Author:
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ISBN:

0023846011


For undergraduate- and graduate-level courses in Consumer Behavior and Consumer Psychology, offered in departments of Marketing, Psychology, Consumer Studies, and MBA programs. The authors' goal in Consumer Behavior, Fifth Edition is three-fold-(1) to provide a current, balanced, and interesting treatment of the field; (2) to fully integrate modern electronic technology into the learning and instruction processes; and (3) to provide students with a means of identifying the managerial relevance of the consumer behavior concepts.

Details of the book - Consumer Behavior


EAN (ISBN-13): 9780023846014
ISBN (ISBN-10): 0023846011
Hardcover
Publishing year: 1989
Publisher: Macmillan USA

Book in our database since 2007-12-29T15:24:26-05:00 (New York)
Detail page last modified on 2018-03-23T14:15:12-04:00 (New York)
ISBN/EAN: 0023846011

ISBN - alternate spelling:
0-02-384601-1, 978-0-02-384601-4
Alternate spelling and related search-keywords:
Book title: consumer behavior

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Latest similar book:
9780023845901 Consumer Behavior (John C. Mowen)

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