2010, ISBN: 9781400045099

Hardcover

Kogan Page Limited/Viva Books, 2010. First edition. Softcover. New. International Communications Strategy explores the cross-cultural challenges currently facing communicators and PR pr… More...

Kogan Page Limited/Viva Books, 2010. First edition. Softcover. New. International Communications Strategy explores the cross-cultural challenges currently facing communicators and PR practitioners. Globalization, offshoring and the rise of emerging-market multinationals are transforming the communication sector beyond recognition. New channels of global communication are also being opened by social media, bringing different communities across the world together instantaneously online and creating new audiences. International Communications Strategy shows communicators how to provide strategic advice and helps senior executives engage effectively with stakeholders in different parts of the world. This informative and practical new title also gives practitioners the effective tools for understanding social media and internet cultures and shows them how to link online and offline communication work successfully. Including hands-on case studies and best practices from all over the world, International Communications Strategy equips communicators with the skills needed in order to get up to speed in the era of global interconnectedness. Contents: Part 1 International communications • The world we live in • China’s global role • Courting the fledgling consumer • A new type of multinational • Not what it used to be • The ‘most unappreciated growth story’ • The upside of global warming • Gearing up for the new era • Notes • Rethinking public relations • Becoming part of the story • It’s all about lemons • A two-way communication • Coming of age • New tools • The middle way • Instigating change • The other side of the coin • Fine-tuning the message • Notes • The global language of corporate social responsibility • India: The soda controversy • China: Mounting pressure • Brazil: The future of biodiversity • South Africa: Helping a country to surface • CSR starts at home • Going local • ‘Entering a danger zone’ • Repositioning CSR • Notes • The dawn of leadership Communication • Generation Y • Cultural intelligence • Integrative thinking • The ‘dance’ between cultures • Welcoming ambiguity • ‘Keep repeating’ • Send me an angel • Mentoring across cultures • The spirit of international networks • Desperately looking for a new leadership style • Notes • The day after • Social business: A new equilibrium • The ‘social entrepreneurial version of Google’ • Notes • Part 2 The role of social media in international communications • The cultural landscape of social media • The present • A brief history • The need for speed • The rise of social media • Notes • Social media as a part of life • Shopping • Millennials • The third age • News and politics • Celebrity through personal expression • Is a social media strategy part of your business’s life? • Notes • Authenticity and trust • Who can you trust? • Being one of us • The Goliath problem • Inauthenticity • Fictitious blogs • Authentic voices • South Africa: Joining the conversation • Malaysia: The bloggers decide • The USA: Land of the YouTube video and home of the bloggers • Notes • Connecting communities • The tsunami blog • Work • Home Sweet Home • Health • Gay, transgendered and intersexed • A cautionary tale • Notes • Encouraging new forms of expression • Immediacy • Mobilization • Speed • Notes • The next frontier: Multimedia and beyond • Video • Podcasting • Virtual worlds • Mobile communications • What next? • Notes • Conclusions • Index Printed Pages: 240., Kogan Page Limited/Viva Books, 2010, 6, Kogan Page Limited/Viva Books, 2010. First edition. Softcover. New. International Communications Strategy explores the cross-cultural challenges currently facing communicators and PR practitioners. Globalization, offshoring and the rise of emerging-market multinationals are transforming the communication sector beyond recognition. New channels of global communication are also being opened by social media, bringing different communities across the world together instantaneously online and creating new audiences. International Communications Strategy shows communicators how to provide strategic advice and helps senior executives engage effectively with stakeholders in different parts of the world. This informative and practical new title also gives practitioners the effective tools for understanding social media and internet cultures and shows them how to link online and offline communication work successfully. Including hands-on case studies and best practices from all over the world, International Communications Strategy equips communicators with the skills needed in order to get up to speed in the era of global interconnectedness. Contents: Part 1 International communications The world we live in Chinas global role Courting the fledgling consumer A new type of multinational Not what it used to be The most unappreciated growth story The upside of global warming Gearing up for the new era Notes Rethinking public relations Becoming part of the story Its all about lemons A two-way communication Coming of age New tools The middle way Instigating change The other side of the coin Fine-tuning the message Notes The global language of corporate social responsibility India: The soda controversy China: Mounting pressure Brazil: The future of biodiversity South Africa: Helping a country to surface CSR starts at home Going local Entering a danger zone Repositioning CSR Notes The dawn of leadership Communication Generation Y Cultural intelligence Integrative thinking The dance between cultures Welcoming ambiguity Keep repeating Send me an angel Mentoring across cultures The spirit of international networks Desperately looking for a new leadership style Notes The day after Social business: A new equilibrium The social entrepreneurial version of Google Notes Part 2 The role of social media in international communications The cultural landscape of social media The present A brief history The need for speed The rise of social media Notes Social media as a part of life Shopping Millennials The third age News and politics Celebrity through personal expression Is a social media strategy part of your businesss life? Notes Authenticity and trust Who can you trust? Being one of us The Goliath problem Inauthenticity Fictitious blogs Authentic voices South Africa: Joining the conversation Malaysia: The bloggers decide The USA: Land of the YouTube video and home of the bloggers Notes Connecting communities The tsunami blog Work Home Sweet Home Health Gay, transgendered and intersexed A cautionary tale Notes Encouraging new forms of expression Immediacy Mobilization Speed Notes The next frontier: Multimedia and beyond Video Podcasting Virtual worlds Mobile communications What next? Notes Conclusions Index Printed Pages: 240. International Communications Strategy: Developments in cross-cultural communications, PR and social mediaSilvia Cambie,Yang-May Ooi9780749460709, Kogan Page Limited/Viva Books, 2010, 6, Bell Tower, 2003. Hard cover. As New. Here is a wealth of astute and warmhearted counsel on many of life's most difficult ethical dilemmas. Joseph Telushkin outlines his ten commandments of character, explaining why each one is so vital, and then addresses perplexing issues that can and often do crop up in our lives relating to family, friends, work, community, medical ethics, and money, such as: How honest should you be when you are asked to give a reference? How much assistance should you give your son with his college application essay? Is it wrong to receive a kidney from an executed prisoner in China? What should you do if your father begs you to end his life rather than allow him to descend into the hell of Alzheimer's? Should a brother give up part of his inheritance if his sister has children and considerable expenses and he doesn't? Should a dying woman reveal to her husband that their son is not really his?Many of us are finding it increasingly hard to tread the fine line between right and wrong. In The Ten Commandments of Character, Telushkin faces these issues squarely and shows us how to live a life of true integrity."At a time when so many people are looking for moral guidance, we are lucky to have Joseph Telushkin as our guide and teacher. I am thoroughly impressed by his wisdom and good sense."Rabbi Harold Kushner, author of When Bad Things Happen to Good People, Bell Tower, 2003, 5<

2003, ISBN: 9781400045099

Bell Tower, 2003. Hard cover. As New. Here is a wealth of astute and warmhearted counsel on many of life's most difficult ethical dilemmas. Joseph Telushkin outlines his ten commandment… More...

Bell Tower, 2003. Hard cover. As New. Here is a wealth of astute and warmhearted counsel on many of life's most difficult ethical dilemmas. Joseph Telushkin outlines his ten commandments of character, explaining why each one is so vital, and then addresses perplexing issues that can and often do crop up in our lives relating to family, friends, work, community, medical ethics, and money, such as: How honest should you be when you are asked to give a reference? How much assistance should you give your son with his college application essay? Is it wrong to receive a kidney from an executed prisoner in China? What should you do if your father begs you to end his life rather than allow him to descend into the hell of Alzheimer's? Should a brother give up part of his inheritance if his sister has children and considerable expenses and he doesn't? Should a dying woman reveal to her husband that their son is not really his?Many of us are finding it increasingly hard to tread the fine line between right and wrong. In The Ten Commandments of Character, Telushkin faces these issues squarely and shows us how to live a life of true integrity."At a time when so many people are looking for moral guidance, we are lucky to have Joseph Telushkin as our guide and teacher. I am thoroughly impressed by his wisdom and good sense."Rabbi Harold Kushner, author of When Bad Things Happen to Good People, Bell Tower, 2003, 5<

ISBN: 9781400045099

Harmony/Bell Tower. Used - Acceptable. Item in acceptable condition including possible liquid damage. As well, answers may be filled in. Lastly, may be missing components, e.g. missing … More...

Harmony/Bell Tower. Used - Acceptable. Item in acceptable condition including possible liquid damage. As well, answers may be filled in. Lastly, may be missing components, e.g. missing DVDs, CDs, Access Code, etc., Harmony/Bell Tower, 2.5<

ISBN: 9781400045099

Harmony/Bell Tower. Used - Like New. Like New condition. Very Good dust jacket., Harmony/Bell Tower, 5

2003, ISBN: 9781400045099

Harmony/Bell Tower, 2003-08-26. Hardcover. Acceptable., Harmony/Bell Tower, 2003-08-26, 2.5