ISBN: 9780367091606

Professional services marketing is a relatively new form of marketing that has been recogonized only since the late 1980s. Most of the attempts to write about marketing for professional s… More...

Professional services marketing is a relatively new form of marketing that has been recogonized only since the late 1980s. Most of the attempts to write about marketing for professional services have been a regurgitation of the traditional marketing approach that has evolved since the 1960s and have concentrated on minor differences and adjustments. In many ways, what is needed is a fresh approach which takes into account the complex political, social, economic, legislative and cultural backdrop and provides a way for design professionals, such as architects and engineers, to look to the future. This book does just that. Business Business eBook, Taylor and Francis<

ISBN: 9780367091606

1st Edition, by Brian Richardson, PRINT ISBN: 9780367091606 E-TEXT ISBN: 9781135820343 Additional ISBNs: 0419202900, 0203362322, 9780419202905, 9780203362327 Taylor & Francis eBook Other … More...

1st Edition, by Brian Richardson, PRINT ISBN: 9780367091606 E-TEXT ISBN: 9781135820343 Additional ISBNs: 0419202900, 0203362322, 9780419202905, 9780203362327 Taylor & Francis eBook Other pricing structure might be available at vitalsource.com., Taylor & Francis<