ISBN: 9781118238189

InhaltsangabeIntroduction 1Part I: Why Is Personal Branding Important 7Chapter 1: Showing the World Who You Are 9Chapter 2: Appreciating the Power of Branding 27Chapter 3: Case Studies i… More...

InhaltsangabeIntroduction 1Part I: Why Is Personal Branding Important 7Chapter 1: Showing the World Who You Are 9Chapter 2: Appreciating the Power of Branding 27Chapter 3: Case Studies in Personal Branding Success 41Part II: Knowing Your Brand 55Chapter 4: Defining Who You Are 57Chapter 5: Spotting Your Target Audience 89Chapter 6: Knowing Your Niche & mdash and Your Competitors 103Chapter 7: Crafting Your Personal Brand Profile 115Chapter 8: Writing Your Story 127Part III: Communicating Your Brand with the World 141Chapter 9: Branding Your Traditional Communication Tools 143Chapter 10: Communicating Your Brand Online 163Chapter 11: Planning Your Personal Brand Communications 197Part IV: Controlling Your Brand Ecosystem 211Chapter 12: Fashioning Your Image to Match Your Personal Brand 213Chapter 13: Your Visual Identity: Making Your Mark on Your Brand Environment 233Chapter 14: Focusing on Special Populations 251Chapter 15: Building and Nurturing Your Network 271Chapter 16: Personal Branding in the Workplace 287Part V: The Part of Tens 305Chapter 17: Ten Key Benefits of Personal Branding 307Chapter 18: Ten Ways You Can Sink Your Brand 311Chapter 19: Ten Ways to Demonstrate Your Brand 315Chapter 20: Ten Things You Can Do to Continue to Build Your Brand 321Index 325 Personal Branding For Dummies: InhaltsangabeIntroduction 1Part I: Why Is Personal Branding Important 7Chapter 1: Showing the World Who You Are 9Chapter 2: Appreciating the Power of Branding 27Chapter 3: Case Studies in Personal Branding Success 41Part II: Knowing Your Brand 55Chapter 4: Defining Who You Are 57Chapter 5: Spotting Your Target Audience 89Chapter 6: Knowing Your Niche & mdash and Your Competitors 103Chapter 7: Crafting Your Personal Brand Profile 115Chapter 8: Writing Your Story 127Part III: Communicating Your Brand with the World 141Chapter 9: Branding Your Traditional Communication Tools 143Chapter 10: Communicating Your Brand Online 163Chapter 11: Planning Your Personal Brand Communications 197Part IV: Controlling Your Brand Ecosystem 211Chapter 12: Fashioning Your Image to Match Your Personal Brand 213Chapter 13: Your Visual Identity: Making Your Mark on Your Brand Environment 233Chapter 14: Focusing on Special Populations 251Chapter 15: Building and Nurturing Your Network 271Chapter 16: Personal Branding in the Workplace 287Part V: The Part of Tens 305Chapter 17: Ten Key Benefits of Personal Branding 307Chapter 18: Ten Ways You Can Sink Your Brand 311Chapter 19: Ten Ways to Demonstrate Your Brand 315Chapter 20: Ten Things You Can Do to Continue to Build Your Brand 321Index 325 Wirtschaft, John Wiley & Sons<

ISBN: 9781118238189

The fun way to create and maintain personal brandingDistinguishing yourself from the competition is important in any facet of business. Creating a clear and concise image, reputation, and… More...

The fun way to create and maintain personal brandingDistinguishing yourself from the competition is important in any facet of business. Creating a clear and concise image, reputation, and status in the professional world provides an edge, whether searching for a first job, exploring a change in career, or looking to be more viable and successful in your current career. Personal Branding For Dummies is a guide through the steps of creating and maintaining a personal trademark by equating self-impression with other peoples perception.Personal Branding For Dummies covers everything you need to create your personal branding, including: using different organizations and associations to increase visibility and exposure to both clients and competitors; making the most of networking; tapping into Social Media outlets like Facebook, Twitter, and LinkedIn to showcase a personal brand; building a persona through websites and blogging; evaluating personal style and appearance; using conversation, negotiation, and sales techniques best suited to a personal brand; monitoring your brand reputation and successfully implementing feedback as it grows and develops, and more.Tips on utilizing Social Media to showcase your personal brandHow personal branding can help advance your careerGuidance on creating a clear and concise imageWith the hands-on, friendly help of Personal Branding For Dummies, youll establish a professional presence and personal brand identity to keep yourself distinguished in the business world.>Susan Chritton, M.Ed., PCC, NCCC, is a Master Personal Brand Strategist and Executive Coach. Susan combines her skills as a Master Career Counselor and Professional Certified Coach to guide professionals toward a more authentic and meaningful career. Respected for her expertise and personal style, her clients appreciate her grounded approach and trust her direction through the personal branding process.<

2012, ISBN: 1118238184

In englischer Sprache. Verlag: Wiley, J, Introduction 1 Part I: Why Is Personal Branding Important? 7 Chapter 1: Showing the World Who You Are 9 Chapter 2: Appreciating the Power of Brand… More...

In englischer Sprache. Verlag: Wiley, J, Introduction 1 Part I: Why Is Personal Branding Important? 7 Chapter 1: Showing the World Who You Are 9 Chapter 2: Appreciating the Power of Branding 27 Chapter 3: Case Studies in Personal Branding Success 41 Part II: Knowing Your Brand 55 Chapter 4: Defining Who You Are 57 Chapter 5: Spotting Your Target Audience 89 Chapter 6: Knowing Your Niche -- and Your Competitors 103 Chapter 7: Crafting Your Personal Brand Profile 115 Chapter 8: Writing Your Story 127 Part III: Communicating Your Brand with the World 141 Chapter 9: Branding Your Traditional Communication Tools 143 Chapter 10: Communicating Your Brand Online 163 Chapter 11: Planning Your Personal Brand Communications 197 Part IV: Controlling Your Brand Ecosystem 211 Chapter 12: Fashioning Your Image to Match Your Personal Brand 213 Chapter 13: Your Visual Identity: Making Your Mark on Your Brand Environment 233 Chapter 14: Focusing on Special Populations 251 Chapter 15: Building and Nurturing Your Network 271 Chapter 16: Personal Branding in the Workplace 287 Part V: The Part of Tens 305 Chapter 17: Ten Key Benefits of Personal Branding 307 Chapter 18: Ten Ways You Can Sink Your Brand 311 Chapter 19: Ten Ways to Demonstrate Your Brand 315 Chapter 20: Ten Things You Can Do to Continue to Build Your Brand 321 Index 325, EPUB, 360 Seiten, 1., Auflage, [GR: 9975 - Nonbooks, PBS / Sachbücher/Politik, Gesellschaft, Wirtschaft/Betriebswirtschaft, Unternehmen], [Ausgabe: 1]<

ISBN: 1118238184

[KW: EPUB ,SALES MARKETING MANAGEMENT ,ADVICE ON CAREERS ACHIEVING SUCCESS] <-> <-> EPUB ,SALES MARKETING MANAGEMENT ,ADVICE ON CAREERS ACHIEVING SUCCESS