Steven M. Kay:User is Always Right, The : A Practical Guide to Creating and Using Personas for the Web
- new book ISBN: 9780132798280
How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding i… More...
How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we're making the right decisions based on the right information. This practical guide explains how to create and use personas to make your site more successful. The User Is Always Right: A Practical Guide to Creating and Using Personas takes you through each step of persona creation, including tips for conducting qualitative user research, new ways to apply quantitative research (such as surveys) to persona creation, various methods for generating persona segmentation, and proven techniques for making personas realistic. You'll also learn how to use personas effectively, from directing overall business strategy and prioritizing features and content to making detailed decisions about information architecture, content, and design. ; PDF; Business,Finance and Law > Business & management > Sales & marketing > Customer services, Pearson Education<
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Steve Mulder:User is Always Right, The : A Practical Guide to Creating and Using Personas for the Web
- new book ISBN: 9780132798280
How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding i… More...
How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we're making the right decisions based on the right information. This practical guide explains how to create and use personas to make your site more successful. The User Is Always Right: A Practical Guide to Creating and Using Personas takes you through each step of persona creation, including tips for conducting qualitative user research, new ways to apply quantitative research (such as surveys) to persona creation, various methods for generating persona segmentation, and proven techniques for making personas realistic. You'll also learn how to use personas effectively, from directing overall business strategy and prioritizing features and content to making detailed decisions about information architecture, content, and design. ; EPUB; Computing > Digital lifestyle > Internet guides & online services, Pearson Education<
| | hive.co.ukNo. 9780132798280. Shipping costs:Instock, Despatched same working day before 3pm, zzgl. Versandkosten., plus shipping costs Details... |
(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
SAMPLE
Steve Mulder; Ziv Yaar:User is Always Right, The
- First edition 2006, ISBN: 9780132798280
A Practical Guide to Creating and Using Personas for the Web, eBooks, eBook Download (EPUB), Auflage, How do we ensure that our Web sites actually give users what they need? What are the … More...
A Practical Guide to Creating and Using Personas for the Web, eBooks, eBook Download (EPUB), Auflage, How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we're making the right decisions based on the right information. This practical guide explains how to create and use personas to make your site more successful. The User Is Always Right: A Practical Guide to Creating and Using Personas takes you through each step of persona creation, including tips for conducting qualitative user research, new ways to apply quantitative research (such as surveys) to persona creation, various methods for generating persona segmentation, and proven techniques for making personas realistic. You'll also learn how to use personas effectively, from directing overall business strategy and prioritizing features and content to making detailed decisions about information architecture, content, and design. [PU: Pearson Education], [ED: 1], Pearson Education, 2006<
| | lehmanns.deShipping costs:Download sofort lieferbar. (EUR 0.00) Details... |
(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
Steve Mulder:User is Always Right, The
- new book ISBN: 9780132798280
How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding i… More...
How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we're making the right decisions based on the right information. This practical guide explains how to create and use personas to make your site more successful. The User Is Always Right: A Practical Guide to Creating and Using Personas takes you through each step of persona creation, including tips for conducting qualitative user research, new ways to apply quantitative research (such as surveys) to persona creation, various methods for generating persona segmentation, and proven techniques for making personas realistic. You'll also learn how to use personas effectively, from directing overall business strategy and prioritizing features and content to making detailed decisions about information architecture, content, and design. ; EPUB; Computing > Digital lifestyle > Internet guides & online services, Pearson Education<
| | hive.co.ukNo. 9780132798280. Shipping costs:Instock, Despatched same working day before 3pm, zzgl. Versandkosten., plus shipping costs Details... |
(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
SAMPLE
Steve Mulder; Ziv Yaar:User is Always Right, The
- First edition 2006, ISBN: 9780132798280
A Practical Guide to Creating and Using Personas for the Web, eBooks, eBook Download (EPUB), Auflage, [PU: Pearson Education], [ED: 1], Pearson Education, 2006
| | lehmanns.deShipping costs:Download sofort lieferbar. (EUR 0.00) Details... |
(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
