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Marketing Management: Knowledge and Skills - J. Paul Peter et James Donnelly
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J. Paul Peter et James Donnelly:

Marketing Management: Knowledge and Skills - Paperback

2004, ISBN: 0071215050

[EAN: 9780071215053], D'occasion, bon état, [SC: 4.0], [PU: McGraw Hill Higher Education], Edition 2004. Ammareal reverse jusqu'à 15% du prix net de ce livre à des organisations caritativ… More...

NOT NEW BOOK. Shipping costs: EUR 4.00 Ammareal, Grigny, France [63929678] [Note: 5 (sur 5)]
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Marketing Management: Knowledge and Skills - Peter
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Peter:

Marketing Management: Knowledge and Skills - used book

ISBN: 9780071215053

Serves as an overview for critical issues in marketing management. This text chapters analyze the marketing process and aims to give the foundation needed for success in marketing managem… More...

used in stock. Shipping costs:zzgl. Versandkosten., plus shipping costs
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Peter, J. Paul & Donnelly, James:
Marketing Management: Knowledge and Skills - Paperback

2003

ISBN: 9780071215053

Mcgraw Hill Higher Education, 2003. 7th Revised edition. Paperback. Used; Good. Seventh edition. Fast Dispatch. Expedited UK Delivery Available. Excellent Customer Service. Bookbarn In… More...

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James H. Donnelly and J. Paul Peter:
Marketing Management: Knowledge and Skills - Paperback

2003, ISBN: 9780071215053

McGraw Hill Higher Education, 2003. This book has soft covers.Ex-library,With usual stamps and markings,In fair condition, suitable as a study copy., McGraw Hill Higher Education, 2003

  - Shipping costs: EUR 7.49 Anybook Ltd
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Marketing Management: Knowledge and Skills - James Donnelly Et J. Paul Peter
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James Donnelly Et J. Paul Peter:
Marketing Management: Knowledge and Skills - used book

ISBN: 9780071215053

Livre, [PU: McGraw Hill]

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Details of the book
Marketing Management: Knowledge and Skills
Author:
Title:
ISBN:

0071215050


"Marketing Management: Knowledge and Skills, 7/e", by Peter and Donnelly, serves an overview for critical issues in marketing management. The text strives to enhance knowledge of marketing management and advance student skills so they can develop and maintain successful marketing strategies. The text does this through comprehensive text chapters that analyze that marketing process and gives students the foundation needed for success in marketing management and through 45 cases (16 of them new, many others updated) that go beyond traditional marketing principles and focus on the role of marketing in cross-functional business and organization strategies.

Details of the book - Marketing Management: Knowledge and Skills


EAN (ISBN-13): 9780071215053
ISBN (ISBN-10): 0071215050
Hardcover
Paperback
Publishing year: 2003
Publisher: McGraw-Hill Europe
Language: eng/Englisch

Book in our database since 2008-02-28T02:28:26-05:00 (New York)
Detail page last modified on 2020-02-17T16:09:58-05:00 (New York)
ISBN/EAN: 0071215050

ISBN - alternate spelling:
0-07-121505-0, 978-0-07-121505-3
Alternate spelling and related search-keywords:
Book author: james donnelly, peter james, donelly, hill
Book title: marketing management knowledge skills, skill management

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