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Smith, Paul & Taylor, Jonathan:

Marketing Communications: An Integrated Approach - Paperback

2001, ISBN: 9780749436698

Kogan Page Ltd. 3rd Revised edition. Paperback. Used; Good. Simply Brit – welcome to our online used book store, where affordability meets great quality. Dive into a world of capti… More...

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Marketing Communications: An Integrated Approach - P. R. Smith
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P. R. Smith:

Marketing Communications: An Integrated Approach - Paperback

2001, ISBN: 0749436697

[EAN: 9780749436698], [SC: 37.56], [PU: Kogan Page Ltd], Jacket, Gebraucht - Gut Gepflegtes ehemaliges Bibliotheksexemplar mit den üblichen Kennzeichnungen (z.B. Barcode und Inventarisier… More...

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P. R. Smith:
Marketing Communications: An Integrated Approach - Paperback

2001

ISBN: 0749436697

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P. R. Smith:
Marketing Communications: An Integrated Approach - Paperback

2001, ISBN: 0749436697

[EAN: 9780749436698], [SC: 4.0], [PU: Kogan Page Ltd], Jacket, Gebraucht - Gut Gepflegtes ehemaliges Bibliotheksexemplar mit den üblichen Kennzeichnungen (z.B. Barcode und Inventarisierun… More...

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Paul Smith, Jonathan Taylor:
Marketing Communications: An Integrated Approach - Paperback

2001, ISBN: 9780749436698

Kogan Page Ltd, 11/19/2001. Paperback. Used; Good. **WE SHIP WITHIN 24 HRS FROM LONDON, UK, 98% OF OUR ORDERS ARE RECEIVED WITHIN 7-10 DAYS. We believe you will be completely satisfied … More...

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Details of the book
Marketing Communications: An Integrated Approach
Author:
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ISBN:

0749436697


Advertising is key in marketing but marketing has moved on from just endlessly upping the customer body count to keeping customers once you've reeled them in. The author of Marketing Communications, Paul Smith says success is all about integrating separate approaches such as PR, internal and direct marketing into one complete marketing strategy. All the promotional elements which are used to gain customers must be planned and then implemented in a co-ordinated way. And then, as they say, you'll have them "from the womb to the tomb".

Marketing Communications is designed to be dipped into when you need a particular question answered rather than read from cover to cover. It's accessible and uses familiar campaigns (such as the Variety club gold heart) to illustrate all the steps to marketing for the millennium. There's a great chapter on how to work with agencies and consultants, marketing on the Internet, corporate identity (Shell change their logo every 12 years) and it even dips into the Holy Grail for PR and marketing execs--dealing with the media. There are also essential contact details for organisations and industry bodies at the end of each chapter.

This is an essential tool for any marketing professional or student and a great marketing reference book on the formulation and understanding of integrated marketing strategy. --Kristen Bowditch

Details of the book - Marketing Communications: An Integrated Approach


EAN (ISBN-13): 9780749436698
ISBN (ISBN-10): 0749436697
Hardcover
Paperback
Publishing year: 2001
Publisher: Kogan Page Ltd

Book in our database since 2008-07-01T21:31:35-04:00 (New York)
Detail page last modified on 2024-04-05T11:07:56-04:00 (New York)
ISBN/EAN: 0749436697

ISBN - alternate spelling:
0-7494-3669-7, 978-0-7494-3669-8
Alternate spelling and related search-keywords:
Book author: jonathan paul, taylor, smith jonathan
Book title: integrated marketing communications, integrated approach communication

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