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A Branded World: Adventures in Public Relations and the Creation of Superbrands - Levine, Michael P.
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Levine, Michael P.:

A Branded World: Adventures in Public Relations and the Creation of Superbrands - First edition

2003, ISBN: 9780471263661

Hardcover

John Wiley & Sons, Gebundene Ausgabe, Auflage: 1. Auflage, 260 Seiten, Publiziert: 2003-04-15T00:00:01Z, Produktgruppe: Buch, Hersteller-Nr.: 20-12345, 1.15 kg, Verkaufsrang: 3181477, Rec… More...

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A Branded World: Adventures in Public Relations and the Creation of Superbrands - Levine, Michael P.
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Levine, Michael P.:

A Branded World: Adventures in Public Relations and the Creation of Superbrands - First edition

2003, ISBN: 9780471263661

Hardcover

John Wiley & Sons, Gebundene Ausgabe, Auflage: 1. Auflage, 260 Seiten, Publiziert: 2003-04-15T00:00:01Z, Produktgruppe: Buch, Hersteller-Nr.: 20-12345, 1.15 kg, Verkaufsrang: 3181477, Rec… More...

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A Branded World: Adventures in Public Relations and the Creation of Superbrands - Levine, Michael P.
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Levine, Michael P.:
A Branded World: Adventures in Public Relations and the Creation of Superbrands - First edition

2003

ISBN: 9780471263661

Hardcover

John Wiley & Sons, Gebundene Ausgabe, Auflage: 1. Auflage, 260 Seiten, Publiziert: 2003-04-15T00:00:01Z, Produktgruppe: Buch, Hersteller-Nr.: 20-12345, 1.15 kg, Verkaufsrang: 3181477, Rec… More...

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A Branded World: Adventures in Public Relations and the Creation of Superbrands - Levine, Michael P.
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Levine, Michael P.:
A Branded World: Adventures in Public Relations and the Creation of Superbrands - First edition

2003, ISBN: 9780471263661

Hardcover

John Wiley & Sons, Gebundene Ausgabe, Auflage: 1. Auflage, 260 Seiten, Publiziert: 2003-04-15T00:00:01Z, Produktgruppe: Buch, Hersteller-Nr.: 20-12345, 1.15 kg, Verkaufsrang: 3180551, Rec… More...

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Michael P. Levine, Michael Levine:
A Branded World: Adventures in Public Relations and the Creation of Superbrands - hardcover

ISBN: 9780471263661

Wiley. Hardcover. VERY GOOD. Light rubbing wear to cover, spine and page edges. Very minimal writing or notations in margins not affecting the text. Possible clean ex-library copy, with… More...

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Details of the book
A Branded World: Adventures in Public Relations and the Creation of Superbrands
Author:
Title:
ISBN:

0471263664


The head of a celebrity public relations firm offers expert advice on the art of PR and branding In A Branded World, renowned celebrity publicist and bestselling author Michael Levine explores the fascinating and complex world of branding. He explores the many facets of PR in the branding process, including packaging, damage control, and e-branding. By actually creating a fictional product and using it as a branding template throughout the book, this definitive work offers extraordinary advice for PR executives and marketing managers on how to build their brands and use the appropriate media to effectively promote those brands. With examples of successful and unsuccessful branding campaigns and an exploration of the idea of personalities as product, this is the definitive guide to branding. Michael Levine (Los Angeles, CA) has represented hundreds of major-name celebrities as head of a prominent public relations firm with offices in Los Angeles, New York, Washington, D.C., and London. His client list includes Janet Jackson, Fleetwood Mac, and Reebok, among others. His essays have appeared in USA Today, the National Review, the Los Angeles Times, and The New York Times.

Details of the book - A Branded World: Adventures in Public Relations and the Creation of Superbrands


EAN (ISBN-13): 9780471263661
ISBN (ISBN-10): 0471263664
Hardcover
Publishing year: 2003
Publisher: John Wiley & Sons
260 Pages
Weight: 0,499 kg
Language: eng/Englisch

Book in our database since 2007-05-13T12:05:58-04:00 (New York)
Detail page last modified on 2024-01-31T05:04:49-05:00 (New York)
ISBN/EAN: 0471263664

ISBN - alternate spelling:
0-471-26366-4, 978-0-471-26366-1
Alternate spelling and related search-keywords:
Book author: michael levine, jackson john
Book title: public relations, branded world, superbrands, les levine, the second creation, business adventures, for new world come, tell the world, between the world and, dmc creation

Information from Publisher

Author: Michael P. Levine
Title: A Branded World - Adventures in Public Relations and the Creation of Superbrands
Publisher: John Wiley & Sons
260 Pages
Publishing year: 2003-04-15
Weight: 0,511 kg
Language: English
28,90 € (DE)
Not available (reason unspecified)
157mm x 236mm x 23mm

BB; GB; Hardcover, Softcover / Wirtschaft/Betriebswirtschaft; Business und Management; Wirtschaft

Introduction. Chapter 1. What Is Branding Anyway? Chapter 2. The Role of Public Relations in Branding. Chapter 3. Birth of a Brand. Chapter 4. Making the Best First Impression. Chapter 5. Planning a Powerful Launch. Chapter 6. Marrying Public Relations and Advertising in Branding. Chapter 7. Brand Maintenance in the Public Eye. Chapter 8. Brand Expansion. Chapter 9. The Celebrity Brand. Chapter 10. Studying the Brand Leaders. Chapter 11. Damage Control. Chapter 12. Successful E-Branding. Chapter 13. Maintaining the Whole Package. Chapter 14. Brand Loyalty and Customer Satisfaction. Chapter 15. Branding through Sponsorship and Endorsement. Chapter 16. Dealing with Copycat Brands. Conclusion. Notes. Further Reading. Index.
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