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John Mullins; Orville Walker; Jr., Harper Boyd:

Marketing Management: A Strategic Decision-Making Approach (Mcgraw Hill/Irwin Series in Marketing) - Paperback

2006, ISBN: 0073529826

[EAN: 9780073529820], Gebraucht, wie neu, [PU: McGraw-Hill/Irwin], 6TH EDITION, Like New, a few highlighted sentences otherwise Perfect Shape, Txt-812,Fast Shipping With Online Tracking, … More...

NOT NEW BOOK. Shipping costs: EUR 40.41 Poverty Hill Books, Mt. Prospect, IL, U.S.A. [53370497] [Rating: 5 (von 5)]
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John Mullins, Orville Walker, Jr. Boyd:

Marketing Management: A Strategic Decision-Making Approach (MCGRAW HILL/IRWIN SERIES IN MARKETING) : - Paperback

ISBN: 9780073529820

McGraw-Hill/Irwin. Paperback. GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex … More...

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John Mullins, Orville Walker, Jr. Boyd:
Marketing Management: A Strategic Decision-Making Approach (MCGRAW HILL/IRWIN SERIES IN MARKETING) - Paperback

ISBN: 9780073529820

McGraw-Hill/Irwin. Paperback. GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex … More...

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Mullins, John / Walker, Orville C. / Boyd, Harper Mullins, John / Walker, Orville C. / Boyd, Harper W.:
Marketing Management: A Strategic Decisionmaking Approach - Paperback

2006, ISBN: 9780073529820

[ Edition: sixth ]. Good Condition. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] cover slightly bends upwards Publisher: McGraw-Hi… More...

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Marketing Management: A Strategic Decision-making Approach - Mullins, John; Walker, Orville C.; Boyd, Harper W.
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Mullins, John; Walker, Orville C.; Boyd, Harper W.:
Marketing Management: A Strategic Decision-making Approach - new book

ISBN: 9780073529820

Marketing Management: A Strategic Decision-making Approach Package New Books, McGraw-Hill/Irwin

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Details of the book
Marketing Management: A Strategic Decisionmaking Approach
Author:
Title:
ISBN:

0073529826


Marketing Management: A Strategic Decision-Making Approach 6th Edition concentrates on strategic decision making. This approach sets Mullins apart from other texts which place greater emphasis on description of marketing phenomena rather than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This 6th Edition continues to be the most current and internet-savvy book available, injecting the latest developments in internet-based communication and distribution technology into every chapter. Also, an entire chapter (Chapter 15) is devoted to the development of marketing strategies for the new economy. The author teams rich entrepreneurial, marketing management, and consulting experience spans a broad variety of manufacturing, service, software, and distribution industries provides an abundance of real-world, global perspectives..

Details of the book - Marketing Management: A Strategic Decisionmaking Approach


EAN (ISBN-13): 9780073529820
ISBN (ISBN-10): 0073529826
Hardcover
Paperback
Publishing year: 2006
Publisher: McGraw-Hill/Irwin

Book in our database since 2007-05-18T22:53:49-04:00 (New York)
Detail page last modified on 2023-11-14T02:42:59-05:00 (New York)
ISBN/EAN: 0073529826

ISBN - alternate spelling:
0-07-352982-6, 978-0-07-352982-0
Alternate spelling and related search-keywords:
Book author: hill, mullins, mullin, strategic management, john walker, john boyd, orville walker
Book title: irwin, strategic marketing decisions, marketing management strategic decisionmaking approach

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