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Culture and Consumption: v. 2: Markets, Meaning, and Brand Management - Grant McCracken
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Culture and Consumption: v. 2: Markets, Meaning, and Brand Management - hardcover

ISBN: 0253345669

[SR: 5176002], Hardcover, [EAN: 9780253345660], Indiana University Press, Indiana University Press, Book, [PU: Indiana University Press], Indiana University Press, 14043891, General, 68, … More...

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Culture and Consumption: v. 2: Markets, Meaning, and Brand Management - Grant McCracken
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Culture and Consumption: v. 2: Markets, Meaning, and Brand Management - hardcover

ISBN: 0253345669

[SR: 5449151], Hardcover, [EAN: 9780253345660], Indiana University Press, Indiana University Press, Book, [PU: Indiana University Press], Indiana University Press, 659900, Business & Econ… More...

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Culture and Consumption: v. 2: Markets, Meaning, and Brand Management - Grant McCracken
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Culture and Consumption: v. 2: Markets, Meaning, and Brand Management - hardcover

ISBN: 0253345669

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ISBN: 9780253345660

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Culture And Consumption II: Markets, Meaning, And Brand Management - Grant McCracken
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Grant McCracken:
Culture And Consumption II: Markets, Meaning, And Brand Management - used book

2005, ISBN: 0253345669

[EAN: 9780253345660], Gebraucht, sehr guter Zustand, [PU: Indiana University Press], Social Science|Anthropology|General, Great condition for a used book! Minimal wear.

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Culture and Consumption II: Markets, Meaning, and Brand Management (v. 2)
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ISBN:

0253345669


A follow-up to Grant McCracken's groundbreaking "Culture and Consumption", this new book trades the usual platitudes about the consumer society for a more detailed, exacting anthropological treatment. Each section of the book pairs a brief essay with an academic article. The essay is designed for a quick, provocative glimpse of the topic; the article provides a deeper anthropological treatment. The book opens with a broadside against the now thoroughly conventionalized attack on the consumer culture. Essays follow on homes, cars, people, and social mobility; celebrities, consumerism, and self-invention; museums and the power of objects; the anthropology of advertising; and marketing, meaning management, and value. Like McCracken's previous volume, this new book is an engaging, informative, and eye-opening foray into modern consumer culture. Grant McCracken is a visiting scholar at McGill University and author of several books, including "Culture and Consumption" (IUP, 1988), "Big Hair", and "Transformation".

Details of the book - Culture and Consumption II: Markets, Meaning, and Brand Management (v. 2)


EAN (ISBN-13): 9780253345660
ISBN (ISBN-10): 0253345669
Hardcover
Publishing year: 2005
Publisher: Indiana University Press

Book in our database since 2007-04-04T08:22:16-04:00 (New York)
Detail page last modified on 2016-02-23T06:47:02-05:00 (New York)
ISBN/EAN: 0253345669

ISBN - alternate spelling:
0-253-34566-9, 978-0-253-34566-0
Alternate spelling and related search-keywords:
Book author: mccracken grant
Book title: culture consumption markets meaning brand management

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