2007, ISBN: 9781446206324

'The second edition of Understanding the Media updates what has been recognised as a successful introduction to the study of the mass media The author furnishes examples from all around t… More...

'The second edition of Understanding the Media updates what has been recognised as a successful introduction to the study of the mass media The author furnishes examples from all around the world, underpinning the emphasis the book places on the concept of globalisation in understanding the modern media. The readings and questions force students to reflect critically on issues and encourage. 'The second edition of Understanding the Media updates what has been recognised as a successful introduction to the study of the mass media The author furnishes examples from all around the world, underpinning the emphasis the book places on the concept of globalisation in understanding the modern media. The readings and questions force students to reflect critically on issues and encourage them to explore their own media-consumption habitsThe chapters are well organised and user friendly, with the chapter on globalisation highly recommended. Introductions to media globalisation often fail to provide a succinct and clear overview for first-year students - this chapter cracks the problem with a pithy description of the basic concepts and debates, interlaced with illuminating case studies and illustrative examples The strength of Eoin Devereux's text is that the examples are familiar and relevant to present-day students and his style does not patronise or talk down to them Clearly written, comprehensive, well organised and up to date This is an excellent introductory text for media studies students' - Times Higher EducationPraise for the first edition:`An interesting book to read, written in a simple and transparent style and interlaced with topical, up-to-date examples of media events' - Journal of Educational Media'This is.a well-organized, well-informed, student-friendly textbook, ideal for first-year undergraduates as a kicking-off point into the field of media and communications research. It deserves to be widely taken up' - European Journal of CommunicationUnderstanding the Media introduces key theoretical issues in media analysis and encourages students to USE case studies to examine their own personal media USE and exposure. Devereux applies a model of media analysis that gives equal weight to the production, content and reception of media texts.A particular emphasis is placed on understanding the mass media in a social context, and readers are invited t. eBooks, Society and Social Sciences~~Society & Culture General~~Media Studies, Understanding The Media~~EBook~~9781446206324~~Eoin Devereux, , Understanding The Media, Eoin Devereux, 9781446206324, SAGE Publications, 07/25/2007, , , , SAGE Publications<

ISBN: 9781446206324

'The second edition of Understanding the Media updates what has been recognised as a successful introduction to the study of the mass media The author furnishes examples from all around t… More...

'The second edition of Understanding the Media updates what has been recognised as a successful introduction to the study of the mass media The author furnishes examples from all around the world, underpinning the emphasis the book places on the concept of globalisation in understanding the modern media. The readings and questions force students to reflect critically on issues and encourage them to explore their own media-consumption habitsThe chapters are well organised and user friendly, with the chapter on globalisation highly recommended. Introductions to media globalisation often fail to provide a succinct and clear overview for first-year students - this chapter cracks the problem with a pithy description of the basic concepts and debates, interlaced with illuminating case studies and illustrative examples The strength of Eoin Devereux's text is that the examples are familiar and relevant to present-day students and his style does not patronise or talk down to them Clearly written, comprehensive, well organised and up to date This is an excellent introductory text for media studies students' - Times Higher EducationPraise for the first edition:`An interesting book to read, written in a simple and transparent style and interlaced with topical, up-to-date examples of media events' - Journal of Educational Media'This is.a well-organized, well-informed, student-friendly textbook, ideal for first-year undergraduates as a kicking-off point into the field of media and communications research. It deserves to be widely taken up' - European Journal of CommunicationUnderstanding the Media introduces key theoretical issues in media analysis and encourages students to USE case studies to examine their own personal media USE and exposure. Devereux applies a model of media analysis that gives equal weight to the production, content and reception of media texts.A particular emphasis is placed on understanding the mass media in a social context, and readers are invited t. eBooks Society and Social Sciences~~Society & Culture General~~Media Studies Understanding The Media~~EBook~~9781446206324~~Eoin Devereux Understanding The Media<

2007, ISBN: 9781446206324

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