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Bonita Kolb Bonita Kolb:

Marketing Research: A Concise Introduction - new book

ISBN: 9781526419262

This is an introductory textbook that provides students with the essential information needed to plan and perform marketing research for the first time. The new Second Edition presents a… More...

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Marketing Research: A Concise Introduction Bonita Kolb Author
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Marketing Research: A Concise Introduction Bonita Kolb Author - new book

ISBN: 9781526419262

This is an introductory textbook that provides students with the essential information needed to plan and perform marketing research for the first time. The new Second Edition presents a … More...

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Marketing Research: A Concise Introduction - new book

ISBN: 9781526419262

This is an introductory textbook that provides students with the essential information needed to plan and perform marketing research for the first time.  The new Second Edition prese… More...

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Kolb, B: Marketing Research: A Concise Introduction - Kolb, Bonita
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Kolb, Bonita:
Kolb, B: Marketing Research: A Concise Introduction - hardcover

2017, ISBN: 9781526419262

SAGE Publications Ltd, Gebundene Ausgabe, Auflage: 2, 311 Seiten, Publiziert: 2017-12-01T00:00:01Z, Produktgruppe: Book, Marktforschung, Marketing & Verkauf, Business & Karriere, Kategori… More...

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Marketing Research - Bonita Kolb
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Bonita Kolb:
Marketing Research - hardcover

ISBN: 9781526419262

Hardback, [PU: SAGE Publications Ltd], An introductory textbook that provides students with the essential information needed to plan and perform marketing research for the first time., Ma… More...

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Details of the book
Kolb, B: Marketing Research: A Concise Introduction
Author:
Title:
ISBN:

1526419262


This is an introductory textbook that provides students with the essential information needed to plan and perform marketing research for the first time. 

The new Second Edition presents a balanced mix of qualitative and quantitative methods, reflecting contemporary trends. This includes a new chapter on netnography and new and increased coverage of the digital aspects of marketing research and the impact of social media and the online environment.

The book includes exercises and activities within the chapters that can be used in class. Along with a collection of new international case studies, including:

Europe - Renault (France), Miele (Germany) & Online grocery markets in France and Germany. Africa - The Robben Island Museum in Cape Town, South Africa, Vergenoegd Wine Estate in South Africa, text message surveying in Kenya Australia - Campos Coffee Asia - Uber and social media usage in India; Cinemas and confectionary markets in China; Coffee culture in South Korea

Details of the book - Kolb, B: Marketing Research: A Concise Introduction


EAN (ISBN-13): 9781526419262
ISBN (ISBN-10): 1526419262
Hardcover
Publishing year: 2017
Publisher: SAGE Publications Ltd

Book in our database since 2017-11-08T07:31:58-05:00 (New York)
Detail page last modified on 2023-02-10T13:29:05-05:00 (New York)
ISBN/EAN: 1526419262

ISBN - alternate spelling:
1-5264-1926-2, 978-1-5264-1926-2
Alternate spelling and related search-keywords:
Book author: kolb, kolbe
Book title: marketing research

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