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Business-to-Business Marketing (SAGE Advanced Marketing Series) - Brennan, Ross, Canning, Louise, McDowell, Raymond
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Brennan, Ross, Canning, Louise, McDowell, Raymond:

Business-to-Business Marketing (SAGE Advanced Marketing Series) - First edition

2007, ISBN: 9781412919692

Hardcover

SAGE Publications Ltd, Hardcover, Auflage: 1, 384 Seiten, Publiziert: 2007-03-08T00:00:01Z, Produktgruppe: Book, 0.66 kg, Verkaufsrang: 14513098, Multilevel, Marketing & Sales, Business &… More...

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Business-to-Business Marketing (SAGE Advanced Marketing Series) - Brennan, Ross, Canning, Louise, McDowell, Raymond
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Brennan, Ross, Canning, Louise, McDowell, Raymond:

Business-to-Business Marketing (SAGE Advanced Marketing Series) - First edition

2007, ISBN: 9781412919692

Hardcover

SAGE Publications Ltd, Hardcover, Auflage: 1, 384 Seiten, Publiziert: 2007-03-08T00:00:01Z, Produktgruppe: Book, 0.66 kg, Verkaufsrang: 14510046, Multilevel, Marketing & Sales, Business &… More...

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Business-to-Business Marketing (SAGE Advanced Marketing Series) - Brennan, Ross, Canning, Louise, McDowell, Raymond
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Brennan, Ross, Canning, Louise, McDowell, Raymond:
Business-to-Business Marketing (SAGE Advanced Marketing Series) - First edition

2007

ISBN: 9781412919692

Hardcover

SAGE Publications Ltd, Hardcover, Auflage: 1, 384 Seiten, Publiziert: 2007-02-22T00:00:01Z, Produktgruppe: Book, 0.66 kg, Verkaufsrang: 12328257, Brands & Corporate Identity, Sales & Mark… More...

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Business-to-Business Marketing (SAGE Advanced Marketing Series) - Brennan, Ross, Canning, Louise, Mcdowell, Raymond
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Brennan, Ross, Canning, Louise, Mcdowell, Raymond:
Business-to-Business Marketing (SAGE Advanced Marketing Series) - hardcover

2007, ISBN: 9781412919692

SAGE Publications Inc, Gebundene Ausgabe, 359 Seiten, Publiziert: 2007-03-08T00:00:01Z, Produktgruppe: Buch, 1.46 kg, Verkaufsrang: 36063, Marketing allgemein, Marketing & Verkauf, Busine… More...

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Dr Ross Brennan; Dr Louise E Canning; Raymond McDowell:
Business-to-Business Marketing (SAGE Advanced Marketing Series) - hardcover

2007, ISBN: 9781412919692

Sage Publications Ltd, 2007-03-08. Hardcover. Good., Sage Publications Ltd, 2007-03-08, 2.5

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Business-to-Business Marketing (SAGE Advanced Marketing Series)
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ISBN:

9781412919692


Is there really a difference between business-to-business marketing and consumer marketing? This book helps students answer this question by examining views that argue B2B marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management. Written from an European perspective and recognizing that organizational markets can be very different, the ideas and examples used in this book are based on the latest research and scholarship. Chapters include learning outcomes and objectives, discussion questions and small cases to help readers consolidate their learning.

Details of the book - Business-to-Business Marketing (SAGE Advanced Marketing Series)


EAN (ISBN-13): 9781412919692
ISBN (ISBN-10): 141291969X
Hardcover
Publishing year: 2007
Publisher: SAGE Publications Ltd

Book in our database since 2007-11-03T12:40:37-04:00 (New York)
Detail page last modified on 2021-07-28T07:37:42-04:00 (New York)
ISBN/EAN: 9781412919692

ISBN - alternate spelling:
1-4129-1969-X, 978-1-4129-1969-2
Alternate spelling and related search-keywords:
Book author: mcdowell, brennan, röss
Book title: business business marketing

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