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1
Fundamentals of Copy and Layout: Everything You Need to Know to Prepare Better Ads - Book, Albert C. Schick, C.Dennis
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Book, Albert C. Schick, C.Dennis:

Fundamentals of Copy and Layout: Everything You Need to Know to Prepare Better Ads - Paperback

2001, ISBN: 9780844230320

McGraw-Hill Contemporary, Taschenbuch, Auflage: Revised, 247 Seiten, Publiziert: 2001-01-01T00:00:01Z, Produktgruppe: Buch, 1.54 kg, Business & Karriere, Kategorien, Bücher, Taschenbücher… More...

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Fundamentals of Copy and Layout: Everything You Need to Know to Prepare Better Ads - Book, Albert C. Schick, C.Dennis
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Book, Albert C. Schick, C.Dennis:

Fundamentals of Copy and Layout: Everything You Need to Know to Prepare Better Ads - Paperback

2001, ISBN: 9780844230320

McGraw-Hill Contemporary, Paperback, Auflage: Revised, 247 Seiten, Publiziert: 2001-01-01T00:00:01Z, Produktgruppe: Book, 0.66 kg, Advertising, Sales & Marketing, Business, Finance & Law,… More...

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Book, Albert C. & Schick, C. Dennis:
Fundamentals of Copy and Layout - Paperback

1984

ISBN: 9780844230320

NTC business Books, 1984. Book. Very Good. Soft cover. 4to - over 9¾" - 12" tall. 247 pp., spine faded, price sticker partially removed from the title page - spine color … More...

Shipping costs: EUR 17.55 The Hard-to-Find Book Store
4
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Albert C. Book, C. Dennis Schick:
Fundamentals of Copy and Layout - Paperback

1984, ISBN: 0844230324

[EAN: 9780844230320], Gebraucht, [PU: NTC Business Books], Item in acceptable condition! Textbooks may not include supplemental items i.e. CDs, access codes etc., Books

NOT NEW BOOK. Shipping costs: EUR 32.69 SecondSale, Montgomery, IL, U.S.A. [52274160] [Rating: 5 (von 5)]
5
Fundamentals of Copy and Layout - Albert C. Book, C. Dennis Schick
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Albert C. Book, C. Dennis Schick:
Fundamentals of Copy and Layout - Paperback

1984, ISBN: 0844230324

[EAN: 9780844230320], New book, [PU: NTC Business Books], New Copy. Customer Service Guaranteed, Books

NEW BOOK. Shipping costs: EUR 4.25 GoldBooks, Austin, TX, U.S.A. [71454205] [Rating: 5 (of 5)]

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Bibliographic data of the best matching book

Details of the book
Fundamentals of Copy and Layout: Everything You Need to Know to Prepare Better Ads

Here's all you need to write and design effective, powerful advertising for all forms of media. "Fundamentals of Copy & Layout" tells you "why to do it" and "how to do it."' It's practical, it's current; and it's comprehensive. CREATIVE PHILOSOPHIES Fairfax Cone; William Bernbach; Leo Burnett; Don Schultz; Rosser Reeves; David Ogilvy; Jack Trout; Susan Gillette COPY Researching the Ad; Preparing the Ad; Writing the Ad; The Headline; Copyediting; Copyfitting LAYOUT Elements; Materials; Illustration; Organization; Typography; The Finished Product PRINT MEDIA Newspapers; Classified; Consumer Magazines; Business Publications; Direct Response; Direct Mail; Outdoor; Transit; Specialty; Yellow Pages BROADCAST MEDIA Radio; Television INTERACTIVE MEDIA Let the authors' 40 years' experience in copywriting, teaching, consulting, and account management show you how to create better ads. "Fundamentals of Copy & Layout" is must reading for students and practitioners alike.

Details of the book - Fundamentals of Copy and Layout: Everything You Need to Know to Prepare Better Ads


EAN (ISBN-13): 9780844230320
ISBN (ISBN-10): 0844230324
Hardcover
Paperback
Publishing year: 2001
Publisher: McGraw-Hill Contemporary

Book in our database since 2007-05-27T13:48:24-04:00 (New York)
Detail page last modified on 2023-09-10T01:37:49-04:00 (New York)
ISBN/EAN: 9780844230320

ISBN - alternate spelling:
0-8442-3032-4, 978-0-8442-3032-0
Alternate spelling and related search-keywords:
Book author: albert schick, black dice book
Book title: layout, fundamentals advertising, copy, ads, fundamental


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