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Why It Sells : Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys by Marcel Danesi - Marcel Danesi
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Marcel Danesi:

Why It Sells : Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys by Marcel Danesi - used book

ISBN: 9780742555440

Marcel Danesi is an entertaining and insightful tour guide to decoding the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Guiding rea… More...

used in stock. Shipping costs:zzgl. Versandkosten., plus shipping costs
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Danesi, Marcel:

Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys (The R&L Series in Mass Communication) - hardcover

2007, ISBN: 0742555445

[EAN: 9780742555440], Gebraucht, guter Zustand, [PU: Rowman & Littlefield Publishers], A+ Customer service! Satisfaction Guaranteed! Book is in Used-Good condition. Pages and cover are cl… More...

NOT NEW BOOK. Shipping costs: EUR 18.15 GF Books, Inc., Hawthorne, CA, U.S.A. [64674448] [Rating: 5 (von 5)]
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Danesi, Marcel:
Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys (The R&L Series in Mass Communication) - hardcover

2007

ISBN: 0742555445

[EAN: 9780742555440], Gebraucht, [PU: Rowman & Littlefield Publishers], Independent family-run bookstore for over 50 years! Buy with confidence! Book is in acceptable condition with wear … More...

NOT NEW BOOK. Shipping costs: EUR 42.54 Books Unplugged, Freeport, NY, U.S.A. [74050220] [Rating: 5 (von 5)]
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Danesi, Marcel:
Why It Sells : Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys - hardcover

2007, ISBN: 0742555445

[EAN: 9780742555440], Gebraucht, sehr guter Zustand, [PU: Rowman & Littlefield Publishers, Incorporated], Former library book; may include library markings. Used book that is in excellent… More...

NOT NEW BOOK. Shipping costs: EUR 6.36 Better World Books, Mishawaka, IN, U.S.A. [51315977] [Rating: 5 (von 5)]
5
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Danesi, Marcel:
Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys (The R&L Series in Mass Communication) - hardcover

ISBN: 9780742555440

Hardcover. Good. Access codes and supplements are not guaranteed with used items., 2.5

Shipping costs: EUR 17.62 Bonita

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Details of the book
Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys

Marcel Danesi is an entertaining and insightful tour guide to decoding the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Why It Sells will fascinate and inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche.

Details of the book - Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys


EAN (ISBN-13): 9780742555440
ISBN (ISBN-10): 0742555445
Hardcover
Paperback
Publishing year: 2007
Publisher: ROWMAN & LITTLEFIELD
211 Pages
Weight: 0,635 kg
Language: eng/Englisch

Book in our database since 2008-06-20T09:25:08-04:00 (New York)
Detail page last modified on 2022-09-29T16:31:32-04:00 (New York)
ISBN/EAN: 9780742555440

ISBN - alternate spelling:
0-7425-5544-5, 978-0-7425-5544-0
Alternate spelling and related search-keywords:
Book author: danesi marcel, marcel just
Book title: ploy, advertising marketing, why sells decoding the meanings brand names logos ads and other, mass communication and advertising


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