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Clean Car Wars : How Honda and Toyota Are Winning the Battle of the Eco-Friendly Autos by Yozo Hasegawa - Yozo Hasegawa
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Yozo Hasegawa:

Clean Car Wars : How Honda and Toyota Are Winning the Battle of the Eco-Friendly Autos by Yozo Hasegawa - used book

ISBN: 9780470823293

The need to reduce CO2 emissions and promote efficient energy use has increasingly grown into a sensitive and pressing issue that demands immediate attention. Invariably, the automotive i… More...

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Yozo Hasegawa:

Clean Car Wars: How Honda and Toyota are Winning the Battle of the Eco-Friendly Autos - hardcover

2008, ISBN: 9780470823293

Wiley & Sons, Incorporated, John, 2008. Hardcover. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality i… More...

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Hasegawa, Yozo:
Clean Car Wars : How Honda and Toyota Are Winning the Battle of the Eco-Friendly Autos - used book

ISBN: 9780470823293

Wiley & Sons, Incorporated, John. Used - Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missin… More...

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Hasegawa, Yozo:
Clean Car Wars : How Honda and Toyota Are Winning the Battle of the Eco-Friendly Autos - used book

ISBN: 9780470823293

Wiley & Sons, Incorporated, John. Used - Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages., Wiley & S… More...

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Yozo Hasegawa; Translator-Anthony Kimm:
Clean Car Wars: How Honda and Toyota are Winning the Battle of the Eco-Friendly Autos - hardcover

2008, ISBN: 9780470823293

Wiley, 2008-05-16. Hardcover. Good., Wiley, 2008-05-16, 2.5

Shipping costs: EUR 19.46 Ergodebooks

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Clean Car Wars: How Honda and Toyota are Winning the Battle of the Eco?Friendly Autos

The need to reduce CO2 emissions and promote efficient energy use has increasingly grown into a sensitive and pressing issue that demands immediate attention. Invariably, the automotive industry finds itself at the center of this challenge. Yozo Hasegawa transports us to the front lines of the auto industry's race to develop zero emission cars that will surely determine their future survival, if not contribute to that of the planet overall. Clean Car Wars stands as a compelling and informative reference to learn about not only how Japanese auto makers, Toyota and Honda, have set the bar early with their hybrid cars, but also how their engineers and managers are looking to redefine their company mandates to survive in a world threatened by global warming and the depletion of fossil fuels. Hiroshi Komiyama President Tokyo University Yozo Hasegawa's Clean Car Wars illustrates how a mounting global consensus toward the realities of global warming and changing consumer demands are increasingly pulling the automotive industry away from its long-time dependence on oil. It provides a wealth of information about the various green technology initiatives that are leading us toward a greener automotive future, from plug-in hybrids to advanced diesel engines from both an engineering and managerial standpoint. Under his central message that whoever proves capable of leading the world in environmental technology will lead the industry as a whole, Mr. Hasegawa offers a bold picture of the auto industry in the near future and underscores the increasingly self-evident axiom that those companies most committed to global environmental preservation in the 21st century will stand the greatest chance of survival. Yuriko Koike Member of the House of Representatives Former Minister of the Environment Former Minister of Defense Government of Japan Leading Japanese manufacturers have indeed seen this as an opportunity to move ahead of competition--to become global leaders. This is what this book is about: detailed stories of how leading Japanese producers came up with winning solutions regarding the clean car war. The book offers rare insights into how Japanese companies function when it comes to succeeding with such fundamental innovations. Peter Lorange President IMD This book [Clean Car Wars] takes us to the starting line of the race, giving us a play-by-play of what auto companies are leading and why. Asahi Shimbun Yozo Hasegawa's book [Clean Car Wars] provides a down-to-earth and human glimpse into where each major auto maker stands in the competition to develop eco-friendly automobiles of the future. Yomiuri Evening Newspaper

Details of the book - Clean Car Wars: How Honda and Toyota are Winning the Battle of the Eco?Friendly Autos


EAN (ISBN-13): 9780470823293
ISBN (ISBN-10): 0470823291
Hardcover
Paperback
Publishing year: 2008
Publisher: John Wiley & Sons
189 Pages
Weight: 0,386 kg
Language: eng/Englisch

Book in our database since 2008-03-24T13:54:42-04:00 (New York)
Detail page last modified on 2024-02-15T01:21:46-05:00 (New York)
ISBN/EAN: 9780470823293

ISBN - alternate spelling:
0-470-82329-1, 978-0-470-82329-3
Alternate spelling and related search-keywords:
Book author: hasegawa, kim kimm, anthony
Book title: clean, car wars, honda, battle, winning, auto, hasegawa, toy autos, cars, toyota war


Information from Publisher

Author: Yozo Hasegawa
Title: Clean Car Wars - How Honda and Toyota are Winning the Battle of the Eco-Friendly Autos
Publisher: John Wiley & Sons
Publishing year: 2008-04-08
Translator: Anthony Kimm
Weight: 0,390 kg
Language: English
21,90 € (DE)
Not available (reason unspecified)

BB; GB; Hardcover, Softcover / Sachbücher/Politik, Gesellschaft, Wirtschaft/Betriebswirtschaft, Unternehmen; Betriebswirtschaft und Management; Unternehmensstrategie

Chapter One: Toyota Launches the Hybrid Age * (1) Toyota's Eco Drive To the Top * (2) Sakichi Toyoda's Impassioned Fuel Cell Gambit * (3) Developing the Hybrid and Birth of the Prius * (4) The Prius Evolves * (5) Troubleshooting the Prius Chapter Two: Honda's Eco-Resurgence * Fukui Gives Chase to Toyota * Honda's Rich Eco Pedigree * Beaten to the Punch * The Return to Management Basics Chapter Three: The West Strikes Back * GM, Ford Show Their Mettle * Daimler's Diesel Response * Renault, Nissan Hammer Out Independent Strategy * The History of the Diesel Chapter Four: Horizontal Growth and Future Technology * The Promise of Bioethanol * Running On Natural Gas * The Electric Car * Related Fronts I (Batteries) * Related Fronts II (Dies, Motors, Components) Chapter Five: Winning the Clear Car Wars * The Chinese Battlefront * Toyota Structural Management as Pillar of Strength * Honda Dream Chasing: A Management Style Built Upon an Eco-strategy

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